Fall Getup Week: Getting Back to Layers
A new Getup every day this week.
Fall Getup Week: Prepared for the Day
Crush your goals and be ready for anything that gets thrown at you.
Everything you’ve ever wanted is on the other side of fear. –George Addair Tweet This
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Fall Getup Week: Away for the Weekend
Boot up, grab a bag, and go.
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Fall Getup Week: Where Are We Going Tonight?
It doesn’t matter, you’ll be prepared. This rakishly casual look may be comprised of a t-shirt and jeans but its full impression is anything but lazy.
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Fall Getup Week: 1 Look, 2 Budgets
Good style is money blind.
Tom Cruise’s Sunglasses in American Made
Get the look of Barry Seal with these classic shades.
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The Five Most Important Things I Learned By 27
So you’ve finally made it: At long last you’re a grizzled veteran of adulthood, and there’s nothing that this universe can throw at you that you haven’t already beaten. Not unless you’re ... [more]
Huge Men’s Fall Style Layering Inspiration Gallery
Over 130 ideas for building the perfect fall outfit.
Cut Killer Sugar Without Even Noticing It
Painless swaps to shred fat and boost energy.
The $40 Waxed Canvas and Leather Weekender Duffel Bag
A fully-featured bag perfect as a weekender, duffel, gym bag, and more.
Starting Time: Building an Outfit Around a NASA-Inspired Timex Chrono
Our new outfit series where the watch comes first.
Primer’s Best Labor Days Sales Picks
Bringing you our picks from the best Labor Day sales.
Your Socks Say More About You Than You Realize: Don’t Blow It
When they say the devil is in the details, this is what they mean. + 20% Primer-exclusive deal.
Target’s New Men’s Line Goodfellow & Co.: Fitting Room First Impressions
Target's new men's line is out – so how did they do?
Getting Over Phone Anxiety, Part 1: Why It’s Time to Stop Being an Email Person and Start Being a Phone Person
Jack Busch, like so many people our age, hates talking on the phone. But he's come to realize his phone phobia is holding him back at work and in his social life. He's made a commitment to conquering ... [more]
How to Prep Your Bedroom for a Big Date – A Complete Gentleman’s Guide
This is it. The Big Date. That’s right, your date’s going to see you naked. But your unclothed body won’t be the most revealing thing your date witnesses tonight. It’s your bedroom. Here's ... [more]
Your Friends Are Having Kids Now: Don’t Drop Them On Their Head & Other Baby-Handling Basics
Just because you're scared of babies doesn't mean you get to stop coming around when your buddies start having kids. Your friends need you now more than ever. We'll teach you the basics for the kids, ... [more]
This Frozen Pizza Only Has 8g Carbs Because the Crust is Made Out of Chicken (+50 grams Protein)
Check out this fast, low-carb, gluten-free alternative to regular frozen pizza.
The Getup: Breathe & Stretch
Looking cool and feeling cool aren't mutually exclusive.
This Watch Subscription Club Gives Away a Rolex and Tag Heuer to Members Every Week + Save 10%
Love watches? You're going to love this.
Men We Wish We Were: Frank Gilbreth
Every month Primer is recognizing a different individual for their accomplishments, cultural significance, and general awesomeness. This month: Frank Gilbreth.
Live Action Getup: Anything But Neutral
A killer way to wear a t-shirt and jeans.
50% Off J.Crew Factory Sale Picks with Free Shipping + 50% Off Clearance: Today Only
For today only, J.Crew Factory, the affordable younger brother of the menswear staple brand, is having a huge 50% everything including clearance sale, and free shipping with code 'eclipse'. Below you... [more]