Inspiration is your raw material, and this EDC equips you with the tools you need to ply your craft as a creative director.
When you start with a strong foundation, creating new outfits is a breeze. Here we start with a chambray shirt and light gray denim and create a limitless number of outfits.
Prepping up the leather jacket.
It's Fall Getup Week once again, which means we step into a cooler season and look even cooler doing it. This Getup mixes gray-dominant tones while matching strong, hearty textures for fall.
Get a great start to the week with a smart casual look that is as comfortable as it is stylish. This Getup makes use of all the textures and patterns, from the thick cable knit sweater, gingham shirt... [more]
Over 200 ideas for transitioning to autumn.
The once discontinued sneaker with a cult following is spotted in-store in Los Angeles.
Our biggest giveaway ever...the chances are good you're one of the winners!
Endless belt and buckle combinations, full grain leather construction, and micro-adjust sizing. Welcome to the future.
Don't believe the hype: Telling time in style doesn't have to be expensive.
There's no better time to strike out on a life-affirming journey into the wilderness than now.
Proudly introducing our new series for making good style painless. Free Prime shipping and free returns if you don’t like it or it doesn’t fit.
Style, survival, coffee, and mood lighting.
Yes, you can wear joggers. We'll show you how to incorporate them into your current style.
Short men clothes, tailoring after weight loss, and matching leather accessories.
Smartwatches have come a long way in the years since the Apple Watch was first announced. With a wide range of features, designs, and price ranges, it's never been easier to find a smartwatch that ... [more]
Our biggest giveaway, ever! Plus free samples for Primer readers.
Great style CAN be simple. How to wear a pocket t-shirt 5 different ways.
Primer's Guide to Your Next Great Vacation.
For the 85% of us that don't fit into small, medium, and large.
Just in case you're the kind of guy that sits on them as much as I do.
Casual, comfortable, but still intentional.
The briefcase you've been waiting for.
The rise, fall, and resurgence of the most iconic sunglasses brand in the world.