As a Primer reader you already know the importance of controlling the image that you convey to the world. How you dress, how you...
Thoughtful (and reasonably priced) Valentine's Day gifts, no matter how long you've been together.
Here, we pair items that can be dressed up like a check button up and corduroys, with super-casual items like a crew neck sweatshirt and sneakers, creating a casual, but intentional look.
Here's your chance to snag a pair of beautiful jeans, made possible by Massdrop, the online buying community that cuts out the middleman.
Stay warm in arctic temperatures by dressing smart.
An adaptable look, perfect for wherever your New Year’s Eve takes you.
A simple, casual look that can traverse the various social obligations of the holidays.
A classic look that will never go out of style.
Bundling up doesn't end at your wrists.
The American single-malt goes national.
Figuring out what to give your significant other can be stressful. It has to be just right...but most guys are the first to admit their better halves are more stylish and have better taste. So what to... [more]
Come celebrate Primer's first co-sponsored event this week in the Meatpacking District.
A gorgeous pair of boots that will last a lifetime.
Looking for a gift with a little more craftsmanship? Try one of these hand-crafted gifts from Etsy artisans all around the world.
Our biggest, most interactive gift guide ever! Over 130 realistic (and mostly practical) gift ideas.
The office holiday party is one of the few events where you have access to all of the higher-ups in a fun and casual setting. Take charge, introduce yourself, and schmooze. Your career will thank you... [more]
Even if your office is pretty casual, the holiday party still calls for a little something extra. A pair of flannel trousers dresses you up, without making you overdressed.
A pair of beautiful moc toes, with a long American tradition.
Stay warm and look sharp while traversing the elements to a delicious turkey dinner.
With Combatant Gentlemen's low prices one lucky winner is going to be getting a ton of new wardrobe staples.
Weights, fabrics, patterns, wool types...it can all seem pretty complicated. We make it easy.
Our first pair in our Fall Boot Series is an affordable American-made classic.
Utilize patterns and textures to build a sophisticated and comfortable look... [more]