The Absolute BEST Black Friday Deal Finds + Full Sales List
We handled the tabs, the price histories, and the marketing spin. If it’s the lowest price all year, we marked it.
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Gift Ideas for Men Who Appreciate Good Style: Practical, Refined Picks He’ll Actually Use
A curated set of upgrades and essentials for men who appreciate thoughtful design, good materials, and pieces made to last.
Best Picks from Huckberry’s Only Site Wide Sale of the Year: Ends Soon
Hand picked standouts I’ve worn, tested, or featured, all discounted for a short window.
Fall Getup Week: Chasing the Iconic Skyfall Shot Through Scotland in Classic Casual
I wouldn’t be the editor of Primer if I didn’t try to find the iconic Skyfall shot while in Scotland...fitting, since Fall Getup Week was built on British countryside layers, waxed canvas, and ... [more]
Fall Getup Week: Casual Modern Layers in City Weight
Weather-proof logic that still looks put together.
Fall Getup Week: The Creative Office
Old shapes rebalanced for now.
![Types of Jackets: An Encyclopedic Guide to Finding Your Perfect Style + How to Wear Them [28 Styles]](https://www.primermagazine.com/wp-content/uploads/2025/10/jacket-types_feature.jpg)
Types of Jackets: An Encyclopedic Guide to Finding Your Perfect Style + How to Wear Them [28 Styles]
A jacket has two functions: Keep you warm, of course, and define the rest of your outfit.
The Only Prime Big Deal Days Picks Worth Your Time: The Shortlist
We went through the noise to find the pieces that are genuinely worth their sale tag, the kind you’ll still use long after the boxes are gone.
The Real Reason You’ve Never Found a Cologne You Love
What every modern man needs to know about cologne, sillage, and the art of fragrance as the fifth sense of personal style.