How Everyday Clothing Was Influenced by Military Style: A Visual Timeline
Many of the clothes men wear every day were initially developed for armies around the world. We trace the origins of 12 common men's fashion picks back 400 years.
Spend
![My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration](https://www.primermagazine.com/wp-content/uploads/2018/04/spring-hairstyles_feature.jpg)
My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration
Shed your winter fur, and get ready for something new.
Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
The Brands of Bond
An A to Z look at 007's clothing labels.
Win 1 of 3 Pairs of Wolverine 1,000 Mile Boots: Primer Wants To Thank You For 10 Amazing Years
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
9 Menswear Myths Debunked
Like old wive's tales, these menswear myths have been passed down with good intentions, but we need to set the record straight.
I’ve Had A Beard Since I Was 18: How I Use My Beard to Shape My Face & Finally, A Solid Beard Trimmer
Our man Shane details his beard care routine and how he uses his beard to style his face.
Today Only: 60% Off Abercrombie & Fitch Sale Picks
Save big on quality essentials: $30 sweaters and jeans, $23 shirts.
Designer to Deal: Modern Spring
No matter your budget, you can look your best. We found over 20 frugal alternatives to get a modern style without the designer price tag.
My 5 Favorite Pairs of Jeans Right Now
If you're looking for quality men's jeans that are still affordable, I've tried tons of pairs, and these are my 5 favorites that offer a modern slim, tapered fit.
Live Action Getup: It’s Not Spring Just Yet
Most of us still have the tail end of winter to deal with – 30 degrees with snow in much of the country, and heavy rain for the last three days here in Los Angeles. This simple Getup will keep you ... [more]
Starting Time: Building an Outfit Around a Fossil Hybrid Smartwatch
Every outfit begins somewhere, in our Starting Time series the watch comes first.
Live Action Getup: Crushing Monday
Start the week off strong.
Uniqlo Now Offers Free Hemming Alterations for Jeans Bought Online
Buy a pair of $20+ jeans from Uniqlo, and they’ll alter them to fit – free of charge.
5 Options for Your First Nice Pair of Dress Shoes
Trusted brands to step out in style without breaking the bank.
Huge! Our President’s Day Sales Deal Picks
We poured through 50 pages of sales to bring you our top picks for the biggest sales weekend since the winter holidays.
5 Innovations to Everyday Products You Need In Your Life
Sometimes the biggest innovations in your life can come from the most everyday items.
Cone Mills: The End Of A Selvedge Denim American Icon + Your Last Places to Buy American-made Selvedge from Cone Mills
What happens to American-made selvedge denim in the wake of this legendary fabric mill shutting down?
We’re Giving Away 3 Philips Norelco OneBlade Pro Electric Razors! Ready to Upgrade Your Daily Shave?
Your morning routine just got easier.
5 Under $50 – February 2nd
Selvedge denim, 100% wool Irish-made cardigan, and more.
The Getup: What to Wear to a Super Bowl Party
Not the jersey-wearing kind of guy?
The 12 Best Stores for Affordable Men’s Fashion For The Guy on a Budget
Menswear brands to trust when you don’t have time or money to waste.