The difference between you and the schlubs in the cubicle across the hall? You emphasize the details.
We're celebrating Primer's 10th anniversary with huge giveaways all year long. Now's your chance to win our favorite classic shoes from an iconic American-made brand.
Create a calm, cool living space that truly feels like home.
Setting the record straight on America’s favorite jacket.
Affordable swaps so you can have a place you’re proud of.
The t-shirt is the easiest and most comfortable of fall layers – do more, keep the comfort.
Ready for work – or the weekend.
The fail-safe outfit you can wear on a date when you're not sure how dressed up to be.
The future is clean and casual.
A new Getup every day this week!
Labor Day may have come and gone, but in many locations across the country, the temperatures and humidity haven’t heard the news. Fall might be right around the corner but there is still enough time... [more]
Introduce these transitional pieces to help you with the seasonal change.
We're more Sunset Boulevard than Wall Street.
Our picks + will other brands follow suit?
We hit the road for some mid-year reflection, early fall style, and unbelievable scenery.
Big savings on new fall arrivals and end of summer sale items.
We headed out of LA and into the desert with a modern take on some old school style.
Streamline the process of adding great pieces to your wardrobe.
Most of us don’t have the 20’ x 40’ lofts found in interior design inspiration photos. Here’s how to skillfully deck out the space you’ve got.
Put-together, not dressed up. Light colors and an unstructured blazer lend polish to this smart casual summer combo.
Originally designed as tool watches for divers, dive watches have been a fashion staple for decades. Our resident watch fanatic and professional diver Chris Scott discusses the history of these ... [more]
Simplify your life and have better style.
Fear not, you can still get your favorite denim look in summer with fits and cuts that cater to heat and comfort.