Everything You Need to Know Before You Go to the Tailor
Getting the perfect fit right off the rack is like winning the lottery. Whether you wear suits or selvedge denim, this guide demystifies the process of tailoring and alterations.
Living Smarter
The Dad Bag: The Essential Toolkit for the Modern Father
When your kid has a blowout, you’ll be prepared.
How to Care for Cheap Clothes: An Essential Guide to Budget Style for Primer Readers
Your cheaper clothes don't have to fall apart after a year. Care for them correctly and they'll last long enough to be out of style.
These 10 Genius Life Hacks Will Improve Your Daily Life
Life is difficult enough -- we’ll show you how to conquer 10 common situations with some ingenious tips and tricks.
Resuscitate Last Summer’s White Sneakers With This Cheap Trick
Before you toss them out in favor of a new pair, try this easy method for cleaning white sneakers.
What is Smart Casual? Primer’s Complete Guide
The single best fashion tip for dressing better: how to incorporate smart casual outfits and elements into your wardrobe so that you’re the best dressed guy – wherever you go.
How to Survive a Conversation on Football: A Cheatsheet
Don't know sports? We'll give you the play-by-play.
10 Style Skills Guys Can Do Themselves + How-tos
Self-sufficient style.
8 Mistakes 90% of Guys Make When They’re Doing Their Laundry
Pro-level laundry strategies we were never taught that save time – and your clothes.