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Great style from the Primer community.
The Getup
Look for Less: Ryan Reynolds in Rome
Recreate this smart look at an even smarter price.
The Getup: Every Item Under $50 – Spring Heat Wave
Spring was like, “nah,” and summer is all like, “I can hang out if you want,” and we’re all like, “Guys, make up your mind.”
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Live Action Getup: It’s Not Spring Just Yet
Most of us still have the tail end of winter to deal with – 30 degrees with snow in much of the country, and heavy rain for the last three days here in Los Angeles. This simple Getup will keep you ... [more]
Live Action Getup: Crushing Monday
Start the week off strong.
The Getup: What to Wear to a Super Bowl Party
Not the jersey-wearing kind of guy?
The Getup: It’s Cold & Wet, But There’s Work To Do
Stay comfortable and look great in smart layering.
Starting Time: Building an Outfit Around a Timex Waterbury
Our outfit series where the watch comes first.
The Amazon Outfit: Ready for Anything
A casual look that will carry you through the craziness of the holidays.
Live Action Getup: The Sportcoat as Casual Outerwear
These days, sportcoats act more as ornaments to create a dressy appearance, but they’re still coats. There’s no reason you can’t use it functionally too. After all, you paid for the damn thing, ... [more]
Live Action Getup: Heading Back Home
As our year comes to a close, we make our way back to the places that shaped us.
1 Pair of Boots, 3 Completely Different Outfits
Proving the right boots can have many different sides, just like you.
Starting Time: Building an Outfit Around a Seiko Dive Watch
Our outfit series where the watch comes first.
What to Wear When You’re Not Sure How Dressed Up You Need to Be
An introduction to dressing like a social chameleon.
The Getup: Thanksgiving Dinner
An intentional look that keeps you casual and comfortable.
The Getup: Tailgating in Style
Ditch the face paint and oversized jersey for something more tailored and subtle. Use layers as your defensive strategy when day's temperatures shift from the early morning chill to the afternoon heat... [more]
Live Action Getup: Rugged Fall Casual
A minimalist color palette with workwear staples like waxed canvas, box-weaved knit, and hefty boots.
Live Action Getup: The (Genius) Packable Jacket
Always have a super warm jacket – without having to carry it under your arm all day.
Live Action Getup: The Black Denim Jacket
Can’t justify buying a (real) leather jacket? Don’t try to fake it with faux – go black denim.
Fall Getup Week: Prepared for the Day
Crush your goals and be ready for anything that gets thrown at you.
Fall Getup Week: Away for the Weekend
Boot up, grab a bag, and go.
Fall Getup Week: Where Are We Going Tonight?
It doesn’t matter, you’ll be prepared. This rakishly casual look may be comprised of a t-shirt and jeans but its full impression is anything but lazy.