Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.
The Getup
Live Action Getup: A Casual Outfit That Holds Its Own
A laid-back mix of classic workwear and vintage textures.
1 Look, 3 Budgets: Vintage-Inspired Casual Style That Feels Right Now
An easygoing mix of broken-in essentials that feels familiar, rugged, and effortlessly put together.
Sale Section Style: Full Casual Outfit Inspo + 30 Men’s Deal Finds Ending Soon
Effortless style starts with smart choices—textures, colors, and layers that do the work for you.
Sale Section Style: Full Outfit Inspo + 18 Deal Picks from Gap’s Sale (Ending Soon)
50% off favorite layers + an extra 40% off sale? This is the kind of markdown madness that makes dressing sharp on a budget way too easy.
Live Action Getup: The Everyday Outfit You Can Count On—Sweater, 501s, Loafers
A sharp, casual outfit built from affordable staples that look better with every wear.
Sale Section Style: Full Outfit Inspo + 18 Deal Picks from J.Crew, Bonobos, and Huckberry
Great designs + better quality, all from the clearance racks = smart style.
The Getup: Home for the Holidays
Winter style for every stop: outfits that handle travel, traditions, and the unexpected.