Fall Getup Week: The Patterned T-Shirt + Vote For Your Favorite Getup from This Week!
The t-shirt is the easiest and most comfortable of fall layers – do more, keep the comfort.
The Getup
Fall Getup Week: How to Style Your Favorite Rugged Fall Threads
Ready for work – or the weekend.
Fall Getup Week: What to Wear on (Almost) Any First Date
The fail-safe outfit you can wear on a date when you're not sure how dressed up to be.
Fall Getup Week: The Modern Minimalist
The future is clean and casual.
Fall Getup Week: How To Look Great In A Smart Casual Office This Fall
A new Getup every day this week!
Live Action Getup: The Last Heat Of Summer
Labor Day may have come and gone, but in many locations across the country, the temperatures and humidity haven’t heard the news. Fall might be right around the corner but there is still enough time... [more]
Reader Getup: Khoi Nguyen from Gentleman Within
Introduce these transitional pieces to help you with the seasonal change.
You Won’t Believe This Road Trip Is In America + 4 Getups & Travel Vlog!
We hit the road for some mid-year reflection, early fall style, and unbelievable scenery.
Live Action Getup: Wear This to a Casual Summer Networking Event
Put-together, not dressed up. Light colors and an unstructured blazer lend polish to this smart casual summer combo.
Minimalist Style: Dress Better With Less Effort + 5 Complete Getups For Inspiration!
Simplify your life and have better style.
The Getup: Prep Without Presumption – The Summer Getup for (almost) Any Occasion
Wear this outfit to brunch; wear it to your best friend’s birthday party; wear it on a date at a rooftop bar when it’s 100 degrees.
It’s The Reader Getup, Brought To You By Primer Fan Devon Welch
Showing off the style of the Primer community!
The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Live Action Getup: What to Wear on a Casual Spring Date
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
Introducing Our Very First Reader Getup! Zac Silk + Submit Your Own to Be Featured!
Great style from the Primer community.
Look for Less: Ryan Reynolds in Rome
Recreate this smart look at an even smarter price.
The Getup: Every Item Under $50 – Spring Heat Wave
Spring was like, “nah,” and summer is all like, “I can hang out if you want,” and we’re all like, “Guys, make up your mind.”
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Live Action Getup: It’s Not Spring Just Yet
Most of us still have the tail end of winter to deal with – 30 degrees with snow in much of the country, and heavy rain for the last three days here in Los Angeles. This simple Getup will keep you ... [more]
Live Action Getup: Crushing Monday
Start the week off strong.
The Getup: What to Wear to a Super Bowl Party
Not the jersey-wearing kind of guy?
The Getup: It’s Cold & Wet, But There’s Work To Do
Stay comfortable and look great in smart layering.