Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.
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Live Action Getup: A Casual Outfit That Holds Its Own
A laid-back mix of classic workwear and vintage textures.
7 Tweaks You Can Put Into Practice Now to Make Dieting Easier
Dieting isn’t supposed to feel like a full-time job—ditch the stress and start making small, practical shifts that actually move the needle.
16 President’s Day Sale Picks from Amazon & Old Navy
Cuts on gear and style before the seasons change.
Why Trends Still Matter Even If Dressing Better Doesn’t Mean Chasing Them
Dressing well is about more than clothes.
The Getup: Home for the Holidays
Winter style for every stop: outfits that handle travel, traditions, and the unexpected.
What to Wear to a Holiday Party Now: A Modern, Smart Casual Style Steeped in the Fits of Classic Menswear
When you don't want an ugly Christmas sweater OR a velvet tux.
Last-minute Gift Ideas for Wives, Cousins, Nephews, and Secret Santas
Last-minute, but not late.
100 Gift Ideas for Men Who Have Everything: Most Under $100!
Gifts for men that men actually want, organized by price.