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Whats the deal with: The Rolex Submariner

You’ve likely seen one. Maybe even worn one. Maybe admired one on the wrist of someone who calls his boat a “tender” and uses “summer” as a verb.

It’s made for the long season between iced coffee and hot chocolate.

A trend status report.

Fuller cuts, British countryside, and the return of 90s favorites. The week begins with a look made for the season’s first breath of cold air.

What every modern man needs to know about cologne, sillage, and the art of fragrance as the fifth sense of personal style.

By a man who once thought a bracelet was too flashy.

Fresh off the rack it looks like a hot weather upgrade, but a few spins through the washer and it hangs off your torso like wrinkly, wet cardboard.

Built for patios after six, last coffee runs, the walk home at sunset.

Some words are carved into regulation, others were invented during a lunch break in brand strategy.