Rare Buck Mason Sale, Plus the Best Winter Deals You Can Still Wear Now
An unusually good moment to buy pieces you’d normally hesitate on, while they still have plenty of life left this season.
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A Comprehensive Guide to Watch Straps
A complete visual glossary to the other half of a watch’s appearance.
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5 Thoughtful Valentine’s Day Add-ons You Can Get in Time
An anniversary honors the commitment. February 14 honors the spark. If you’re doing dinner, staying in, ordering takeout, or simply sitting on the couch in sweatpants, here are a few last-minute touches that add glow without turning the day into a retail marathon or an argument about effort.
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The Only 4 Ways to Tie a Scarf You’ll Ever Need
Skip the long lists of impractical ways to wear a scarf, these 4 can handle anywhere you need to go.
High/Low Outfit: Hibernation
Stay home, stay warm, stay safe, stay cozy, stay presentable.
Live More Intentionally.
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Begin Again: How I FINALLY Re-Became a Gym Person Last Year at 41
The simple and easy idea that finally worked.
Begin Again: 50 Short-Term Goal Examples You Can Actually Commit To That Will Change Your Life
A step-by-step guide for making, achieving, and tracking better goals, plus 50 examples to get you going.
Begin Again: How To Finally Find Time For What Matters With Backwards Planning
The trick to hacking time to get what's actually important to you.
![It’s Time to Begin Again: 3 Uncomfortable Frameworks That Will Make Your New Year More Meaningful [Audio Essay + Article]](https://www.primermagazine.com/wp-content/uploads/2025/01/begin_again_feature.jpg)
It’s Time to Begin Again: 3 Uncomfortable Frameworks That Will Make Your New Year More Meaningful [Audio Essay + Article]
Each January, this strategy offers a reset: a way to refocus and set the tone for the year ahead. What you take from it evolves each time, shaped by where you are and what you need most right now.
The Getup: The Winter Visit Outfit
A travel outfit for the week where your schedule is basically snacks, logistics, and getting photographed against your will, built around comfy layers that still look like you planned it.
Free Printable Year End Review Journal: An Easy, Structured Way to Reflect Then Build the New Year
When was the last time you set aside time to think?
The Smart Man’s Guide to Winter Style: 26 On-Sale Staples That Do the Heavy Lifting (limited time)
When the seasons change, the smartest style move is getting intentional about the workhorses in your closet. Forget the idea that serious winter gear means sacrificing style.
55 Awesome Last-minute Gift Ideas for Guys They’ll Actually Want
Practical, thoughtful gift ideas organized by price, from affordable upgrades to things they'd never buy themselves but will actually use.
Did JFK Kill the Men’s Hat at His Inauguration 60 Years Ago?
Legend has it that JFK single-handedly killed the hat industry by being the first President not to wear a hat to his inauguration. We investigate.
Blazer, No Tie: 5 Specific Tips for Hitting the Dressy Sweet Spot in a Casual Age
Unlock the secrets to effortlessly blending style and comfort with a blazer—no tie required.
The Best Fit: Suit Jackets and Sports Jackets
Fact: Most men don't wear a proper fitting suit jacket. Too big here, too small there. We'll help you get it right.
6 Starting Points to Come Up with the Perfect Gift Idea, Every Time
This holiday season, there's no need to panic.
The Absolute BEST Black Friday Deal Finds + Full Sales List
We handled the tabs, the price histories, and the marketing spin. If it’s the lowest price all year, we marked it.
Gift Ideas for Men Who Appreciate Good Style: Practical, Refined Picks He’ll Actually Use
A curated set of upgrades and essentials for men who appreciate thoughtful design, good materials, and pieces made to last.
Best Picks from Huckberry’s Only Site Wide Sale of the Year: Ends Soon
Hand picked standouts I’ve worn, tested, or featured, all discounted for a short window.
Whats the deal with: The Rolex Submariner
You’ve likely seen one. Maybe even worn one. Maybe admired one on the wrist of someone who calls his boat a “tender” and uses “summer” as a verb.
A Lightweight Early Fall Style
It’s made for the long season between iced coffee and hot chocolate.