The Surprising Essential for Spring You Never Expected + 7 Outfits That Prove It
There's a simple and affordable pick that'll make dressing great super easy – and you never saw it coming.
I would rather die of passion than of boredom. –Vincent van Gogh Tweet This
More Millennials Are Working from Home – and Studies Show We’re Lonelier than Ever
The surprising longterm downside of working from home isn’t slacking off, but being cut off from community. We dive into the research to provide tips on staying content and connected in a modern world with a remote workforce.
12 Upgrades I Always Pack for a Trip or Vacation
Tips, tricks, and products to make your travel easier and more stylish from Primer’s very own travel ninja.
Deal: This $100 Suit Will Kill It at All of the Summer Weddings You Have to Go to
A roster of summer weddings looming on your calendar? This flex chino suit has your back, and your wallet.
Gentlemanly Advice: Just Because You’re Not an Alcoholic Doesn’t Mean You Don’t Have a Problem with Alcohol
In today’s culture you’re labeled either a raging alcoholic or a casual social drinker - our experts untangle the spectrum in between and what to do about it.
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This Live Action Getup Proves an Important Fashion Concept
Great style made easy.
The New & Improved Mother’s Day Gift Guide — Now With 30% More Thoughtfulness
For most moms, the best present is your presence. We’ve rounded up some things that are easier to wrap, too.
30% Off Sitewide at One of Our Favorite Denim Brands + Other Massive Deal Picks
This site hardly ever does sales. Plus great deals from J.Crew, J.Crew Factory, and more on shoes and summer must-haves.
What Causes Hair Loss & How To Fight It
There’s more than enough noise out there on hair loss, but what actually helps and what do you need to know?
There’s No Shame in Being a Jeans & T-Shirt Guy: Here’s How to Do It Intentionally
For rebels with or without a cause, this isn’t just a look. It’s a way of life.
The 4 Most Comfortable Dress Shoes For Commuting to Work
Have a new crop of hybrid dress sneaker companies finally solved the problem of needing a pair of comfortable shoes for commuting and a dressy pair for the office?
Tired of Blowing Out Your Jeans? This Denim Has Kevlar Built In
You can wear them every day. And you’ll probably never wear them out.
This Spring Business Casual Capsule Wardrobe Makes Dressing for Work Effortless + 12 Outfit Examples
A few key pieces are all you need to take on your spring work style and create almost endless possibilities. Don’t get overwhelmed; we’ll walk you through it step by step, with 12 examples to get ... [more]
Leather DIY: How to Make Your Own Watch Strap
Make a clean and simple leather watch strap: A super easy intro to leatherwork.
We’re Going To Need A Bigger Boat: The Style of Jaws (On A Budget)
To celebrate the 40th anniversary of the release of Jaws, we honor the timeless costume design with 4 inspired sharp and affordable outfits.
10 Things an Adult Man Should Know About Laundry
Don't turn blue in the face because you dyed your favorite shirt pink, sort out your laundry worries before hitting the rinse cycle with 10 things every adult man should know...but probably doesn't.
33 Affordable Home Decor Picks No One Will Believe You Bought on Amazon
We combed through Amazon's new home category, and found 33 well-designed (and well-reviewed) items to elevate your space that won't drain your retirement fund.
New Series! What I Wore: Tuesday Night Jazz Bar in LA
Introducing the new series that breaks down what I wore… and why.
Free Art Printable: Beer Glass Poster – Infinitely Scalable!
It turns out that choosing the best glassware for your favorite beer is an art.
11 Beard Growing & Grooming Tips Noobs Get Wrong
If growing a great beard was as simple as never shaving, wouldn't every guy have one?
Resuscitate Last Summer’s White Sneakers With This Cheap Trick
Before you toss them out in favor of a new pair, try this easy method for cleaning white sneakers.
This $95 British Moto Style Jacket From Amazon’s Goodthreads Hits All The Right Notes
Steve McQueen style for less than a motorcycle carburetor.