Why You Should Pick Up a Film Camera: With Affordable Options, Differences, and Photo Examples
The camera on your phone works fine...but how many of those shots are hanging on your wall right now?
If you want your children to turn out well, spend twice as much time with them, and half as much money. –Abigail Van Buren Tweet This
Whoa! $34 Jeans Made with Cone Mills White Oak Denim at Jomers Right Now
Stock up on premium denim at a major discount.
Live Action Getup: What to Wear to an Evening Brewery Tour
Cool, comfortable, and (smart) casual takes a night out.
5 Under $50: Summer in Style
Save on essentials for your best summer yet.
3 Short Sleeve Button-Ups That Inspire Confidence And Keep You Dry…Just In Time For Summer
Why don't they make shirts for the heat of summer out of the performance technology we rely on when we work out? Turns out, they do.
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The Getup: How Do You Pull Off Smart Casual…With Shorts?
Just when you thought you had finally perfected Smart Casual, along comes summer to throw you off your game. Luckily, we’ve got a Getup for that.
The Best Father’s Day Gift is a Project You Can Do Together: 13 Simple Ideas!
This Father’s Day, ditch the ties.
Rethink Your Swim Trunks: 14 Swimsuits You’ll Want to Wear In and Out of Water
Your guide for what to look for in a stylish bathing suit this summer.
Video – 5 Years Later: Chippewa Boots Follow-up Review
We revisit an American-made pair of boots now that they've been used for 5 years.
Dressing Up the Henley
How do you create an elevated casual look that’s effortlessly cool AND incredibly comfortable? Funny you should ask…
Every Memorial Day Weekend Sale Worth Shopping + Our Picks
Start your summer off on the right foot with our roundup of the best deals on the internet.
70% Off Clearance at Abercrombie & Fitch – Most Sizes Still Available in Our Picks
Logo-free staples at dirt cheap prices. Ends soon.
More Millennials Are Working from Home – and Studies Show We’re Lonelier than Ever
The surprising longterm downside of working from home isn't slacking off, but being cut off from community. We dive into the research to provide tips on staying content and connected in a modern world... [more]
Primer’s Definitive Guide to Proper Sleeve Length
The proper sleeve length for outerwear, jackets, sweaters, dress shirts, and short sleeves.
A Simple Guide to Pairing Beer with Food
Great beer tastes even better when you surround it with the right things - friends, sports, and of course, food.
A Beginner’s Guide to Driving Stick Shift: An Animated Visual Guide
Whether chasing a villain through the streets of Milan or just moving your roommate's car out of the driveway, knowing how to operate a standard shift vehicle is an important life skill to have.
12 Upgrades I Always Pack for a Trip or Vacation
Tips, tricks, and products to make your travel easier and more stylish from Primer’s very own travel ninja.
Deal: This $100 Suit Will Kill It at All of the Summer Weddings You Have to Go to
A roster of summer weddings looming on your calendar? This flex chino suit has your back, and your wallet.
The Surprising Essential for Spring You Never Expected + 7 Outfits That Prove It
There's a simple and affordable pick that'll make dressing great super easy – and you never saw it coming.
Gentlemanly Advice: Just Because You’re Not an Alcoholic Doesn’t Mean You Don’t Have a Problem with Alcohol
In today’s culture you’re labeled either a raging alcoholic or a casual social drinker - our experts untangle the spectrum in between and what to do about it.
This Live Action Getup Proves an Important Fashion Concept
Great style made easy.
The New & Improved Mother’s Day Gift Guide — Now With 30% More Thoughtfulness
For most moms, the best present is your presence. We’ve rounded up some things that are easier to wrap, too.