High Low: 9 Stylish Investment Picks and Their Budget Alternatives

I Have Over 50 Plants in my LA Apartment, So I Put Together a Quick and Simple Plant Guide

Plants bring your home to life – here’s how to, you know, not kill them.
The Best Places to Get an Old Fashioned in 47 Cities According to Primer Readers

No matter where you find yourself, you can have a great drink in a place with a great vibe. This classic whiskey cocktail is simple–yet tricky to get right. So I asked the Primer community to nominate their city’s best spot.
Up to 70% Off on New Additions to Nordstrom Rack Clearance: 20 Deal Picks

$10 shorts, $30 suede lace ups and sneakers, and more.

Turning The Page: 8 Inspiring Novels to Make You a Better Person

Life might not come with a handbook, but these fantastic classics can help guide you through the tribulations of the real world.

Fall Getup Week: Light Fall Layers + Vote for Your Favorite Outfit from This Week

An easy to assemble perfect Getup for that elusive perfect autumn weekend.

Live More Intentionally.

Subscribe to the Primer newsletter and get our latest affordable style inspiration, thoughtful strategies for a fulfilling life, and first dibs on Primer exclusive deal finds delivered straight to your inbox.

Primer is proudly spam free. Unsubscribe at any time.

Fall Getup Week: Weekend at Your Partner’s Parents’ Place

Your alma mater and career choices be damned, you’ll at least look good enough to date their only child.

Fall Getup Week: The Corporate But Creative Office

Casual, but at a creative company of notable size and hierarchy. What do you wear when dueling dress codes muddy the waters? This Getup.

Fall Getup Week: Texture Weather

The leaves may be changing colors, but that doesn’t mean your wardrobe has to.

Fall Getup Week: The Wardrobe Transition

Goodbye, linen. Hello, layers. Everyone’s favorite style season is back.

This Affordable Brand Just Launched a Line of Style Essentials That Have a 365 Day Guarantee

Gap prices – but with a yearlong guarantee. Hard to beat that.

The Venetian Loafer: The Shoe to Get You Through Every Season + 10 Picks

The one type of loafer every guy can rock. Plus our 10 picks.

50 Short-Term Goal Examples You Can Actually Commit To That Will Change Your Life

A step-by-step guide for making, achieving, and tracking better goals, plus 50 examples to get you going.

These 10 Quick & Easy Apartment Decorating Tips Will Create a Home Any Guy Would Be Proud Of

A place that feels like home and is inviting for guests is only a few tweaks away.

Did You Miss These?

Dead-Simple Homemade Artisan Bread That Will Amaze Your Dinner Date

You won’t believe how easy it is to make stunning, delicious bread. I didn’t. And there’s no need to knead!

Style Essentials: The Thin White Henley

The most masculine shirt is also the most versatile.

A Modern Man’s Guide to Knots

That double knot may have gotten you by on your sneakers but if you need to secure a heavy load or fashion something stylish for an interview you're going to need something ... [more]