An Ode To The Brown Leather Boot: The Easiest Way to Dress Better Instantly

We celebrate the simplest, most potent upgrade you can make to your daily wardrobe.

Every strike brings me closer to the next home run. –Babe Ruth Tweet This

5 Under $50 – January 16

A collection of deal finds you don’t want to miss.
Wine for Beginners: An Easy Explanation of Different Wine Types

After reading through this guide, you should have a working knowledge of the different types of wine and enough vocabulary to set out and buy your first serious bottle. (And maybe impress your date with a thing or two.)
Introduce a Little Scotch to Your Manhattan: The Perfect Rob Roy Cocktail

A subtle swap on a classic Manhattan creates something entirely different.

16 Ways To Wear A Suit To Your Wedding Instead of a Tux

Does a groom have to wear a tuxedo to his wedding? Heck no. We'll show you how to walk down the aisle in a sharp suit.

The Morning Routines of 6 Incredibly Successful People

Skip the snooze button and social media: It's time to wake up your morning routine.

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15 Statement Blankets That Won’t Break the Bank

Decorative blankets usually cost an arm and a leg, but we rounded up 15 of our favorites that prove cozy doesn’t have to mean costly.

A Collection of Awesome Primer Posts from 2018 You Don’t Want to Miss

A look back before taking on the year ahead.

How Do You Make The World’s Toughest Watch Tougher? Make It Smarter.

Already famed for toughness, the latest G-SHOCK is an experiment in maximalist design, pro features, and lasting functionality.

Live Action Getup: Winter in the City

Survive the end-of-year scramble in style.

Gift Ideas for Guys: Over 150 Gift Ideas You Can Actually Ask For

Primer's annual gift guide full of affordable and useful ideas to put on your list for significant others, family, and office parties.

The Primer Gift Guide for Stylish Men

We wish you a happy Giftmas, and a stylish New Year.

The Essential Cool Weather Jacket: The Tweed Sport Coat

11 handsome and affordable options + how to wear them.

30 Gift Ideas For People Who Happen To Be Women

The antidote to generic jewelry, lackluster lingerie, and impersonal perfume.

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A Gentleman’s Guide to Dinner Manners

Think Chivalry is dead? Then so are your chances of impressing your boss or your girl at dinner. These ten simple tips take you from the car to the exit sign, without losing your date, your job, or ... [more]

How to Order Wine on a Date

Do you know what you're supposed to do when the server shows you the wine bottle at a restaurant? Or how to read a wine list? If you're like most guys, you probably don't, because no one ever teaches ... [more]