4 Actionable Personal Development Books Every Man Should Read
The right book is to a man’s potential what gasoline is to fire.
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Primer’s Fall Survival Guide 2021: 6 Picks
Fall is coming. Let’s be ready this year.
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How to Start Working Out Again: A Simple and Manageable Starting Point to (Finally) Get Back on Track After the Pandemic
Author Brad Borland has a master’s degree in Kinesiology and is a natural drug-free bodybuilder, university lecturer, military veteran, cancer survivor, strength coach, husband, and father.
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J.Crew’s Fall Lookbook is a Mood – What’s Your Take?
A new take on some familiar items.
The One Watch That Is Sophisticated Enough for a First Date and Durable Enough for…A Navy Seal Mission?
Stylish enough for the office, tough enough for extreme conditions, smart enough for life.
Live More Intentionally.
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The Best Labor Day Weekend Deal Picks + Full Sales List
The end of summer is nigh – Enjoy the long weekend and stock up on handsome fall gear.
How to Delegate Effectively: The Art of Leveraging Yourself
Henry Ford didn’t drop in engines. Steve Jobs didn’t solder iPhones. Why are you trying to do everything yourself? Use our fool-proof guide for off-loading your workload so you can focus on what... [more]
The Casual Suit: Finally Understand How to Wear a Suit Casually + Screencast
Nail the elusive casual suit and be the most stylish man in the room without feeling out of place.
This Classic Nike High Top is the Sneaker We’re Wearing This Fall
Love Killshots? Get a load of these.
The Productivity EDC Kit: 7 Items to Turbo Charge Your Focus & Output
Give yourself better tools, and you'll have better work.
The Greatest Lessons on Success Teach You How to Deal with Failure
Lessons from history’s most successful failures.
Six Alternatives To Boat Shoes
Finding the perfect summer shoe.
31 Affordable Items for a Man’s Home from a Recent Walk Through Ikea
Outfit your place, save money, and no one will ever know you bought it from Ikea.
How to Negotiate Your First Pay Raise
The fastest way to earn a few extra thousand dollars a year lies in your negotiating tactic. We show you how to ask - and get - the raise you deserve.
Look For Less: Daniel Craig’s Suit From No Time To Die
Get the look for the final Craig Bond with these budget alternatives.
Shirt Collar Types: Primer’s Complete Visual Guide
Button up: Men have about a dozen types of shirt collars to choose from, each with their own advantages and considerations. We break them down.
My Current Favorite Pants Under $40
Looking for a pair of affordable pants that can not only be dressed up or down but are actually comfortable too?
The Working Man’s Rolex: An Introduction & History Of Tudor Watches
Sister brand to Rolex, you might just be surprised how much a Tudor watch shares with its siblings.
What to Wear to a Summer Wedding Now + 20 Picks
Figuring out what to wear to a summer wedding is a simple formula: Cool fabrics + a dash of playfulness + classic tailoring = the second best dressed man on the veranda.
Five Great Brands You May Not Have Heard Of (Yet)
Your next wardrobe game-changer could be one click away.
Live Action Getup: The Perfect Summer Morning
Start a Saturday strong: Early and comfortable.
Primer’s Complete Guide to Proper Leather Shoe Care + 34 Step by Step Videos
Everything you need to know to polish, condition, and care for full grain leather, suede, cordovan, and reptile shoes.