This 6 Year Old Video Explains Everything You Need to Know About the Economy Right Now
If you're concerned about what current economic realities might mean for you, understanding the realities of the economy is the best place to start.
I Cut My Own Hair After My Stylist Taught Me Over Facetime
Working from home doesn’t have to mean getting shaggy: we reveal professional-approved tips for trimming, cutting, and cleaning up your own haircut.
A Casual Spring Style Capsule Wardrobe + 12 Outfit Examples AND Free Style Guide
Comfortable, casual spring style has never been easier.
10 Movies You Watch in Film School That Are Streaming Right Now
Looking for the best movies available for free on the streaming services you subscribe to? These 10 films are used as text books for learning what makes a great film.
Science Determined The Perfect Home Bodyweight Workout & It Only Takes 7 Minutes
The New York Times’ Scientific 7-Minute Workout is the most well-rounded one-shot fitness routine we’ve ever seen.
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Vlog: Shelter in Place – Day 6
Maintaining a sense of normalcy.
Stuck at Home: 11 Ways Smart People Are Using This Crisis to Improve Their Lives
In this strange, unprecedented time, we have been given a unique opportunity with social distancing: More space and more time.
The Getup: All From Spring Sale
We scoured the clearance sections to make an outfit with total savings of over $500.
Working From Home Day 1: My 5 Ways to Get the Most Out of It
I’ve been working from my home office for over 9 years, and here are a few things I’ve picked up along the way.
6 Things I Learned About Dealing With the Loss of a Parent When My Dad Died
No one is ever ready to let go of their parents. But most of us will deal with it eventually. Here are some ideas to help you manage your grief.
How to Care for Cheap Clothes: An Essential Guide to Budget Style for Primer Readers
Your cheaper clothes don't have to fall apart after a year. Care for them correctly and they'll last long enough to be out of style.
Live Action Getup: Date Night Part 2 – The Farmer’s Market Morning
Change things up with a fun daytime date activity--complete with delicious local food.
Vlog: Speaking at the FINAL Menfluential Conference
A bittersweet moment.
A Guide to Wine Vintages
"Aged liked a fine wine," is a popular adage, but not all wine gets better with age, and the best wines aren't all old. No need to be embarrassed when you're drinking that ... [more]
I Have Over 50 Plants in my LA Apartment, So I Put Together a Quick and Simple Plant Guide
Plants bring your home to life – here's how to, you know, not kill them.
A Sensible Man’s Complete Guide to Losing His Hair
Primer's No-B.S. review of the Why's and How's of male pattern baldness -- and what you can do about it.
Deal Alert: 20% Off USA-Made Flint And Tinder Waxed Trucker Jacket
This Primer reader favorite is 20% off, the lowest price for the rest of the season.
Twenty 100+ Year Old American Brands Still Making Awesome, Authentic Products
Some things are built to last.
70 Awesome Bachelor Party Ideas That Don’t Involve Strippers or Vegas
Make your next bachelor party memorable, meaningful, and amazing with these unconventional inspirations and new spins on traditional favorites.
Single Store Style: 4 Outfits Made from the Extra 50% Off Sale Section of Banana Republic
Four complete Getups, all made from items in the 50% off clearance section. More like Single Store Steals – amirite??
12 Real Ways To Make Friends As An Adult
People get married. People move away. People get busy with demanding jobs. People grow apart. Before you know it, there's no one around at all. We break down the 3 essential ... [more]
Huge! Presidents Day Weekend Sales: 54 Menswear Essentials to Score Right Now
Retailers are trying really hard to get everything out before spring...