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My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration
Shed your winter fur, and get ready for something new.
Today Only: $80 Full Grain Leather, Goodyear Welt Dress Shoes from Thursday Boots’ New Line
A new line of dress shoes from one of our favorite bootmakers.
I would rather die of passion than of boredom. –Vincent van Gogh Tweet This
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$14 Button Ups, $18 Fleece Jackets, $27 Slim Chinos + More: Abercrombie & Fitch 2 Day Sale Picks
Our picks from this huge sale – you won’t likely see prices lower than this. Most sizes still in stock at publish time. Gear up for spring on some new essentials.
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The 10 Best Whiskies Under $50 That Don’t Start With Jack, Jim, Johnnie, or Jameson
Got your start with the major players but not sure what to order in the sea of mid-tier whiskey options?
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How Everyday Clothing Was Influenced by Military Style: A Visual Timeline
Many of the clothes men wear every day were initially developed for armies around the world. We trace the origins of 12 common men’s fashion picks back 400 years.
What’s The Difference Between Eau de Toilette and Cologne?
Discover the science of scent, and how to apply your signature scent correctly.
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Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
The Brands of Bond
An A to Z look at 007's clothing labels.
Win 1 of 3 Pairs of Wolverine 1,000 Mile Boots: Primer Wants To Thank You For 10 Amazing Years
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Primer is 10 Years Old! A Personal Message from Andrew
Kicking off a fun year of giveaways, new features, and a few surprises.
9 Menswear Myths Debunked
Like old wive's tales, these menswear myths have been passed down with good intentions, but we need to set the record straight.
I’ve Had A Beard Since I Was 18: How I Use My Beard to Shape My Face & Finally, A Solid Beard Trimmer
Our man Shane details his beard care routine and how he uses his beard to style his face.
The Lost Art of Saying ‘Thank You’
Saying "thank you" with a big smile when you receive a gift or nice gesture may seem adequate enough but it's not. A gentleman always writes a thank you note. In these days of instant communication, ... [more]
Hard Work in 5 Easy Steps: Understanding Perseverance in the Modern Age
"Hard work" isn't physical–it's emotional.
We’re Going To Need A Bigger Boat: The Style of Jaws (On A Budget)
To celebrate the 40th anniversary of the release of Jaws, we honor the timeless costume design with 4 inspired sharp and affordable outfits.
Today Only: 60% Off Abercrombie & Fitch Sale Picks
Save big on quality essentials: $30 sweaters and jeans, $23 shirts.
Designer to Deal: Modern Spring
No matter your budget, you can look your best. We found over 20 frugal alternatives to get a modern style without the designer price tag.
My 5 Favorite Pairs of Jeans Right Now
If you're looking for quality men's jeans that are still affordable, I've tried tons of pairs, and these are my 5 favorites that offer a modern slim, tapered fit.
Live Action Getup: It’s Not Spring Just Yet
Most of us still have the tail end of winter to deal with – 30 degrees with snow in much of the country, and heavy rain for the last three days here in Los Angeles. This simple Getup will keep you ... [more]
Starting Time: Building an Outfit Around a Fossil Hybrid Smartwatch
Every outfit begins somewhere, in our Starting Time series the watch comes first.
Live Action Getup: Crushing Monday
Start the week off strong.