How To Pull Off the Minimalist Aesthetic (Lots of Outfit Examples)
Simple and very effective.
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In Person: Amazon Buttoned Down Wool Dress Pants Review
Summer Wedding ✓Office ✓ Looking like Model ✓
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This is the Essential Hot Weather Summer Shirt + 11 Picks
Look forward to dressing sharp when it’s sweltering.
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A Man’s Biggest Enemy Is His Own Ego
To master your life, you have to master yourself first.
High Tops vs Low Tops: How Any Guy Can Style High Tops and How They Alter an Outfit + 5 Looks, 2 Ways
Add a new option to your rotation.
Live More Intentionally.
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Father’s Day Gift Ideas He’ll Love
The best Father's Day gifts (that aren't a "#1 Dad" mug).
The 11 Best Pocket T-shirts To Shop Right Now
When you find a staple that works for you, upgrade to a version that features unique design details, premium materials, or sustainable construction.
Primer’s Summer Survival Guide 2022
Let's do summer on purpose.
How To Become More Disciplined In Just Five Minutes Per Day
Changing your behaviors requires a different kind of change first.
40 of the Best Memorial Day Weekend Sales Finds + Full Deals List
Likely the *second* best sales weekend of the entire year – and the unofficial start of summer – now is the prudent time to nab deeply discounted shirts, suits, shorts, jeans, and more.
Advanced Style Tip: Learning to See The Details That Define Great, Simple Summer Style
Summer heat requires our outfits to be made up of only a short sleeve shirt and shorts – instead of getting frustrated by a lack of variety and layers, it's the perfect time to grow your ability to ... [more]
The Drawstring Chino Is The Pant For Our New Normal
Our comfort requirements have changed – and so has the chino. By Primer reader Christopher A. Like many office workers, I began working from...
Deal Picks: ~$30 Shorts, Shirts, and Jeans + More at Banana Republic
It's the end of the season, and that means it's a smart time to stock up on a discount.
You’re Not Socially Awkward, Everyone Else Is
Has it ever occurred to you that maybe it's them, not you?
Scientists Studied People Who Destroyed Tasks They Didn’t Want To Do: Here Are Their Secrets
Learn how the latest discoveries in psychology can motivate you through the toughest tasks: The ones you don't want to do.
The Importance of Having & Using Credit Cards and How to Make Them Work For You
We've been so scared into thinking credit cards are dangerous that we've forgotten what a powerful and integral tool they can be.
18 Beautiful Black on Black Watches
Your wrist game is playing by new rules.
How To Write a Relationship Journal That Strengthens Your Bond and Keeps the Flame Alive
A doable framework for creating an intentional relationship that lasts.
Realistic Ways to Eat Better, Workout Harder, and Get More Results
If you want to know how some rich actor gets in amazing shape, you're in the wrong place.
Dressing Up the Henley
How do you create an elevated casual look that’s effortlessly cool AND incredibly comfortable? Funny you should ask…
The Getup: Elevated Spring Casual
Not one of these items is dressy, yet the considered combination of colors and textures creates a very polished outfit.
The Internet’s Favorite Beard Trimmer Has Just Been One-Upped
Tired of junky hair trimmers that tug and burn out?