5 Simple Magic Tricks to Blow Your Niece’s Mind and Melt Your Girlfriend’s Heart + Videos!
Become the cool uncle with these beginner magic tricks you can learn in under 3 minutes.
Live Action Getup: A Comfortable Thanksgiving
No need to look like you’re dressed for a job interview: This outfit will have you sharp and comfortable whether you’re tossing the pigskin with your cousins or slicing the turkey in the dining room.
Whatever the mind of man can conceive and believe, it can achieve. –Napoleon Hill Tweet This
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You’re Destroying Your Skin With These 6 Common Daily Habits
Here’s how to stop hurting your skin – and even reverse the damage. The man in the mirror will thank you.
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12 Great Bags for Work That Aren’t Briefcases
Carry your career into the future with one of these stylish multi-functional bags.
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You Didn’t Get the Promotion: Now What? 3 Options For Moving On When You Can’t Move Up
Should you find a new job? Should you stick it out for the next one? We break it down.
8 Mistakes You’re Making When Dressing Up (And How to Fix Them)
An 8-point checklist for looking and feeling your best.
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How to Style a Navy Blazer + Our Picks
12 ways to wear the most versatile piece in your wardrobe.
All from Target: Fall Masterminding in LA
Creating a fall outfit from a single store, and incredible insight and motivation with some of the best guys on the internet.
Now Binge This: 7 of the Best Bottle Episodes on Netflix
Self-contained stories that give us the best of the characters – no backstory required.
Upgrade Basic IKEA Furniture With These 4 Simple Hacks
With a little ingenuity, you can create furniture that looks like it cost much, much more.
5 Epic Last-Minute Halloween Costumes You Can Make from Amazon Items
Treat yourself to one of these easy to assemble Halloween costumes – no tricks, guaranteed.
Fig Leaves, Free Ballin’, and More: The History (and Future) of Men’s Underwear
Loincloths and trousers and bares - Oh, my!
All Under $100: The 16 Best Winter Essentials From H&M Right Now
Stock up before snow.
What is Smart Casual? Primer’s Complete Guide
The single best fashion tip for dressing better: how to incorporate smart casual outfits and elements into your wardrobe so that you’re the best dressed guy – wherever you go.
Delegate Like a Pro: The Art of Leveraging Yourself
Henry Ford didn’t drop in engines. Steve Jobs didn’t solder iPhones. Why are you trying to do everything yourself? Use our fool-proof guide for off-loading your workload so you can focus on what... [more]
Legally Speaking: What Every Guy Should Know About Prenups
Tennessee attorney Scott Kimberly breaks down the vitals on what could potentially be one of the most important documents in a man's life: the prenuptial agreement. Learn what they are, who they're ... [more]
The Four Flaws Keeping You From Fitness: An Absolute Beginner’s Guide To Avoiding Self-Sabotage
Are you your own worst enemy when it comes to health and fitness? Here’s how to finally get out of your own way.
The 10 Best Grooming Tips from Queer Eye Expert Jonathan Van Ness
“Pomade! Pomade! Pomade!”
Don’t Wear a Uniform: 6 Accessories to Be the Best-Dressed Guy in the Room
The difference between you and the schlubs in the cubicle across the hall? You emphasize the details.
The Ultimate Bag of Dirty Tricks for Salary Negotiation
Bring home more bacon: Salary negotiation tips and strategies from industry experts.
Win 1 of 3 Pairs of Allen Edmonds Strand Cap-toe Oxfords for Primer’s 10th Anniversary!
We're celebrating Primer's 10th anniversary with huge giveaways all year long. Now's your chance to win our favorite classic shoes from an iconic American-made brand.
Upgrade Your Bedroom: 8 Key Picks for a Modern Gentleman’s Bedroom
Create a calm, cool living space that truly feels like home.