Fall Getup Week: The Creative Office
Old shapes rebalanced for now.
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Fall Getup Week: Chasing the Iconic Skyfall Shot Through Scotland in Classic Casual
I wouldn’t be the editor of Primer if I didn’t try to find the iconic Skyfall shot while in Scotland…fitting, since Fall Getup Week was built on British countryside layers, waxed canvas, and sturdy boots.
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Fall Getup Week: Blazer with Jeans Now – How We Got Here from the 90s and 2010s
A trend status report.
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Fall Getup Week: Casual Modern Layers in City Weight
Weather-proof logic that still looks put together.
Fall Getup Week: What the First Cold Morning Calls For
Fuller cuts, British countryside, and the return of 90s favorites. The week begins with a look made for the season’s first breath of cold air.
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![Types of Jackets: An Encyclopedic Guide to Finding Your Perfect Style + How to Wear Them [28 Styles]](https://www.primermagazine.com/wp-content/uploads/2025/10/jacket-types_feature.jpg)
Types of Jackets: An Encyclopedic Guide to Finding Your Perfect Style + How to Wear Them [28 Styles]
A jacket has two functions: Keep you warm, of course, and define the rest of your outfit.
The Only Prime Big Deal Days Picks Worth Your Time: The Shortlist
We went through the noise to find the pieces that are genuinely worth their sale tag, the kind you’ll still use long after the boxes are gone.
The Real Reason You’ve Never Found a Cologne You Love
What every modern man needs to know about cologne, sillage, and the art of fragrance as the fifth sense of personal style.
How I Finally Figured Out How to Wear Jewelry
By a man who once thought a bracelet was too flashy.
How to Nail Rugged Fall Style in 3 Moves & 3 Outfits
Three looks, same backbone.
Why Some Linen Sucks
Fresh off the rack it looks like a hot weather upgrade, but a few spins through the washer and it hangs off your torso like wrinkly, wet cardboard.
We Dug Through the Labor Day Sales So You Don’t Have To
Lightweight linen, sharp denim, and rugged layers marked down just as the season turns.
Live Action Getup: Golden Hour Linen
Built for patios after six, last coffee runs, the walk home at sunset.
Add Some Retro-Futuristic Vibes to Your Home With These 19 (!) Free NASA Posters
Look to the stars for some budget-friendly wall decor inspiration.
Primer’s Definitive Guide to Proper Sleeve Length
The proper sleeve length for outerwear, jackets, sweaters, dress shirts, and short sleeves.
A Dozen Life-changing Skills and How to Learn Them
Traditional men's magazines are full of “required” man-skills like felling a tree or leaping from a moving car. We think it’d be better to learn some skills that could actually better our lives ... [more]
What Terms on Alcohol Labels Really Mean: The Words You Trust and the Tricks You Miss
Some words are carved into regulation, others were invented during a lunch break in brand strategy.
18 Higher-Quality Sale Finds at Lower Prices from Todd Snyder, Madewell, and L.L. Bean
Savings on things you’d actually wear, pieces with design, heft, and dignity. No weird colors, no leftovers, no red-tag shame.
The Late Summer Weekend Uniform That Works Inside and Out
Comfort that handles AC blasts, hardware store stops, and everything in between.
What Nobody Told Me About “That Feeling” We Keep Trying to Feel in Relationships
Is it a compass or a chaos agent? And which one is actually more disappointing?
Your Closet Setup is Sabotaging Your Style: The Easy Fix That Takes 30 Minutes
Most men own sharp clothes they barely see. Swap the hiding spots for prime real estate, flood your sightlines with the good stuff, and fresh outfit ideas will appear before the coffee finishes ... [more]
Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer Look
Still summer, yet the thermostat keeps flipping. This remix pulls proven pieces from five earlier Primer Getups and resets them for late-season evenings when the breeze comes back or the office vent ... [more]