Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us. –Helen Keller Tweet This
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How Everyday Clothing Was Influenced by Military Style: A Visual Timeline
Many of the clothes men wear every day were initially developed for armies around the world. We trace the origins of 12 common men’s fashion picks back 400 years.
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My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration
Shed your winter fur, and get ready for something new.
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What’s The Difference Between Eau de Toilette and Cologne?
Discover the science of scent, and how to apply your signature scent correctly.
The Brands of Bond
An A to Z look at 007's clothing labels.
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Win 1 of 3 Pairs of Wolverine 1,000 Mile Boots: Primer Wants To Thank You For 10 Amazing Years
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Primer is 10 Years Old! A Personal Message from Andrew
Kicking off a fun year of giveaways, new features, and a few surprises.
9 Menswear Myths Debunked
Like old wive's tales, these menswear myths have been passed down with good intentions, but we need to set the record straight.
I’ve Had A Beard Since I Was 18: How I Use My Beard to Shape My Face & Finally, A Solid Beard Trimmer
Our man Shane details his beard care routine and how he uses his beard to style his face.
Today Only: 60% Off Abercrombie & Fitch Sale Picks
Save big on quality essentials: $30 sweaters and jeans, $23 shirts.
Designer to Deal: Modern Spring
No matter your budget, you can look your best. We found over 20 frugal alternatives to get a modern style without the designer price tag.
A Beginner’s Guide to Driving Stick Shift: An Animated Visual Guide
Whether chasing a villain through the streets of Milan or just moving your roommate's car out of the driveway, knowing how to operate a standard shift vehicle is an important life skill to have.
Spy School: How to Build a Swedish Fire Torch for Cooking and Warmth
A simple, smart survival method for creating a cooking surface hot enough to boil water.
How to Be a Better Man Than 90% of Guys: Be Polite, Always, to Everyone
Telling guys to be polite and friendly may sound obvious, but how many times have you diverted your eyes walking passed someone in the hallway, or pulled out your cell phone in the elevator to avoid ... [more]
My 5 Favorite Pairs of Jeans Right Now
If you're looking for quality men's jeans that are still affordable, I've tried tons of pairs, and these are my 5 favorites that offer a modern slim, tapered fit.
Live Action Getup: It’s Not Spring Just Yet
Most of us still have the tail end of winter to deal with – 30 degrees with snow in much of the country, and heavy rain for the last three days here in Los Angeles. This simple Getup will keep you ... [more]
Starting Time: Building an Outfit Around a Fossil Hybrid Smartwatch
Every outfit begins somewhere, in our Starting Time series the watch comes first.
Live Action Getup: Crushing Monday
Start the week off strong.
How to Crack an Egg with One Hand Like a Short Order Cook
Want to master cracking an egg with one hand without breaking the yolk or having to scoop out a bunch of shell?
The Millennial’s Guide to Philosophy: Kierkegaard
What every young man needs to know about living life on his own terms.