The Outfit for When You’re Done With Winter But Winter Isn’t Done With You
The colors are already thinking about spring. The coat is making sure you don't freeze before it gets here.
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Ryan Gosling’s Project Hail Mary Style: How It Works and How to Steal It
Without looking like you’re wearing a costume.
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Our Amazon Big Spring Sale Picks: The Best Budget Men’s Style Deals Worth Buying
Four Levi’s fits starting at $32, spring jackets under $50, plus watches, luggage, and home picks.
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Workwear, but Make It Spring
A navy chore coat, pink tee, and olive chinos walk into a bar. They get along great.
A Comprehensive Guide to Watch Straps
A complete visual glossary to the other half of a watch's appearance.
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5 Thoughtful Valentine’s Day Add-ons You Can Get in Time
An anniversary honors the commitment. February 14 honors the spark. If you’re doing dinner, staying in, ordering takeout, or simply sitting on the couch in sweatpants, here are a few last-minute ... [more]
The Only 4 Ways to Tie a Scarf You’ll Ever Need
Skip the long lists of impractical ways to wear a scarf, these 4 can handle anywhere you need to go.
Rare Buck Mason Sale, Plus the Best Winter Deals You Can Still Wear Now
An unusually good moment to buy pieces you’d normally hesitate on, while they still have plenty of life left this season.
High/Low Outfit: Hibernation
Stay home, stay warm, stay safe, stay cozy, stay presentable.
Begin Again: How I FINALLY Re-Became a Gym Person Last Year at 41
The simple and easy idea that finally worked.
Begin Again: 50 Short-Term Goal Examples You Can Actually Commit To That Will Change Your Life
A step-by-step guide for making, achieving, and tracking better goals, plus 50 examples to get you going.
Begin Again: How To Finally Find Time For What Matters With Backwards Planning
The trick to hacking time to get what's actually important to you.
![It’s Time to Begin Again: 3 Uncomfortable Frameworks That Will Make Your New Year More Meaningful [Audio Essay + Article]](https://www.primermagazine.com/wp-content/uploads/2025/01/begin_again_feature.jpg)
It’s Time to Begin Again: 3 Uncomfortable Frameworks That Will Make Your New Year More Meaningful [Audio Essay + Article]
Each January, this strategy offers a reset: a way to refocus and set the tone for the year ahead. What you take from it evolves each time, shaped by where you are and what you need most right now.
Upgrade Your Knot: How to Tie a Kelvin Tie Knot
With thicker fabrics and slimmer ties, sometimes our old standby tie knots don't give us the look we need. The next time you're tying up a cotton tie, give the Kelvin knot a spin.
Begin Again: 50 Short-Term Goal Examples You Can Actually Commit To That Will Change Your Life
A step-by-step guide for making, achieving, and tracking better goals, plus 50 examples to get you going.
The Getup: The Winter Visit Outfit
A travel outfit for the week where your schedule is basically snacks, logistics, and getting photographed against your will, built around comfy layers that still look like you planned it.
Free Printable Year End Review Journal: An Easy, Structured Way to Reflect Then Build the New Year
When was the last time you set aside time to think?
The Smart Man’s Guide to Winter Style: 26 On-Sale Staples That Do the Heavy Lifting (limited time)
When the seasons change, the smartest style move is getting intentional about the workhorses in your closet. Forget the idea that serious winter gear means sacrificing style.
55 Awesome Last-minute Gift Ideas for Guys They’ll Actually Want
Practical, thoughtful gift ideas organized by price, from affordable upgrades to things they'd never buy themselves but will actually use.
6 Starting Points to Come Up with the Perfect Gift Idea, Every Time
This holiday season, there's no need to panic.
The Absolute BEST Black Friday Deal Finds + Full Sales List
We handled the tabs, the price histories, and the marketing spin. If it’s the lowest price all year, we marked it.