If You Want Success, Forget The Story And Focus On These Two Things Instead
How it looks will always just be PR.
-
How to Wear a Plain White T-Shirt 3 Ways and Still Be the Best Dressed Man in the Room
In praise of the not-so-boring staple.
-
The Best Men’s Boot Brands: 24 Top Quality Boots for Fall in Every Price Range
Our favorite fall boots based on quality and versatility.
-
Add Some Retro-Futuristic Vibes to Your Home With These 19 (!) Free NASA Posters
Look to the stars for some budget-friendly wall decor inspiration.
The Casual Man’s Tweed: Corduroy is One of the Best Things You Can Do with Your Fall Style – How to Wear, History, + Picks
It'll be a wale of a good time.
Live More Intentionally.
Subscribe to the Primer newsletter and get our latest affordable style inspiration, thoughtful strategies for a fulfilling life, and first dibs on the best deal picks we find delivered to your inbox.
Primer is proudly spam free. Unsubscribe at any time.
4 Simple Out-of-the-box Techniques To Beat Procrastination And Get Going
They work whether you’re a perfectionist, unmotivated, find excuses, or get easily distracted.
8 Clever and Budget-Friendly Style Hacks
Fixes for the everyday annoyances of trying to dress well.
High/Low: The Everyman’s Guide To Perfect Home Lighting
If style makes the man, lighting makes the room.
Here is Why The Pocket Square is More Important Now Than Ever
The (essential) finishing touch.
Dress Codes, Explained: What To Wear to Everything, From Casual To Dressy To White Tie
Take the guesswork out of getting dressed with our comprehensive dress code guide.
5 Tactics to Evolve Your Personal Style If You’re in a Funk
Love your style again.
4 Easy Practices To Keep Your Relationship Happy And Fulfilling – Without Breaking The Bank
The little things matter a lot.
8 More Grooming & Self-Care Practices Our Culture Doesn’t Teach Men
Men have a whole host of hair, body, and mental realities that need maintained to stay healthy – it shouldn't just be you and the guy in the mirror trying to figure it out on your own.
Surviving Your Post-College Crisis
Graduation is an exciting time – it also signals the end of every life structure you've ever known.
4 Actionable Personal Development Books Every Man Should Read
The right book is to a man’s potential what gasoline is to fire.
A Sensible Man’s Complete Guide to Losing His Hair
Primer's No-B.S. review of the Why's and How's of male pattern baldness -- and what you can do about it.
31 Best Labor Day Deal Picks: $14 American-made T-shirts, $14 Jeans, $20 Denim Jackets + Full List
Summer's last hurrah is a steal for style scores.
The 13 Best Picks for Masculine Bedding: Comforters, Duvet Covers, and Blankets for Men with Style
It's time to create a bedroom that feels like home.
43 Sharp Men’s Style Picks As We Leave Summer and Head Into Fall
We've done the shopping for you to make style easy.
The 11 Best Shoes for Summer If You Don’t Like Sandals
For the guy who doesn't rock open-toe shoes regardless of season.
Eyesore To Out Of Sight: 10 Ideas For Your Home’s Most-Challenging Ugly Spots
Smart ideas to handle weirdly-placed wall thermostats, nasty toilet brushes, and other common blights in your home.
3 Powerful Self-Talk Tweaks That Will Improve A Life Lived On Autopilot
A few tiny words can make a huge difference.