Begin Again: 50 Short-Term Goal Examples You Can Actually Commit To That Will Change Your Life

Begin Again: How To Finally Find Time For What Matters With Backwards Planning

The trick to hacking time to get what’s actually important to you.
It’s Time to Begin Again: 3 Uncomfortable Frameworks That Will Make Your New Year More Meaningful [Audio Essay + Article]

Each January, this strategy offers a reset: a way to refocus and set the tone for the year ahead. What you take from it evolves each time, shaped by where you are and what you need most right now.
The Getup: The Winter Visit Outfit

A travel outfit for the week where your schedule is basically snacks, logistics, and getting photographed against your will, built around comfy layers that still look like you planned it.

Free Printable Year End Review Journal: An Easy, Structured Way to Reflect Then Build the New Year

When was the last time you set aside time to think?

The Smart Man’s Guide to Winter Style: 26 On-Sale Staples That Do the Heavy Lifting (limited time)

When the seasons change, the smartest style move is getting intentional about the workhorses in your closet. Forget the idea that serious winter gear means sacrificing style.

Live More Intentionally.

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55 Awesome Last-minute Gift Ideas for Guys They’ll Actually Want

Practical, thoughtful gift ideas organized by price, from affordable upgrades to things they'd never buy themselves but will actually use.

6 Starting Points to Come Up with the Perfect Gift Idea, Every Time

This holiday season, there's no need to panic.

The Absolute BEST Black Friday Deal Finds + Full Sales List

We handled the tabs, the price histories, and the marketing spin. If it’s the lowest price all year, we marked it.

Gift Ideas for Men Who Appreciate Good Style: Practical, Refined Picks He’ll Actually Use

A curated set of upgrades and essentials for men who appreciate thoughtful design, good materials, and pieces made to last.

Best Picks from Huckberry’s Only Site Wide Sale of the Year: Ends Soon

Hand picked standouts I’ve worn, tested, or featured, all discounted for a short window.

Whats the deal with: The Rolex Submariner

You’ve likely seen one. Maybe even worn one. Maybe admired one on the wrist of someone who calls his boat a “tender” and uses “summer” as a verb.

A Lightweight Early Fall Style

It’s made for the long season between iced coffee and hot chocolate.

Fall Getup Week: Chasing the Iconic Skyfall Shot Through Scotland in Classic Casual

I wouldn’t be the editor of Primer if I didn’t try to find the iconic Skyfall shot while in Scotland...fitting, since Fall Getup Week was built on British countryside layers, waxed canvas, and ... [more]

Did You Miss These?

4 Actionable Personal Development Books Every Man Should Read

The right book is to a man’s potential what gasoline is to fire.

Button Up Vs Button Down Shirt – What’s the Difference?

We settle one of the most asked questions in menswear: “What do I call my shirt?”... and other shirt FAQs.

The Best Places to Get an Old Fashioned in 47 Cities According to Primer Readers

No matter where you find yourself, you can have a great drink in a place with a great vibe. This classic whiskey cocktail is simple–yet tricky to get right. So I asked the Primer community to ... [more]