8 Style Moves from the 90s That Have Us Excited for Fall
The trends of our formative years have circled back. Turns out we still like a lot of them.
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The Getup: Autumn in Stripes and Layers
Every piece here has something going on that the photo can’t show.
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1 Look, 3 Budgets: Blue on Blue on Blue
Dark navy, faded chambray, and mid-wash denim prove you can wear three blues at once and look like you planned it.
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61 Prime Big Deal Days Deals That Are Actually Worth Buying
35 of ’em are their lowest price of the year. Things worth owning at full price that happen to be cheaper this week.
The Under $25 Casual Summer Shirt a Random Woman Told Me Was ‘Excellent’
Your new go-to casual shirt for summer.
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You Should Absolutely Buy These OG-107 Lookalike Pants That Are on Clearance for $10 Right Now
A faithful fatigue silhouette in thick 100% cotton, marked down from $24.
The Getup: Hot & Casual
An easy, sophisticated combo that won't weigh you down in the dregs of summer.
How to Stop Sweating Through Your Shirt: 3 Fixes That Have Nothing to Do With Deodorant
Antiperspirant was only ever guarding two spots about the size of a coaster. Your back and chest never got the memo.
Who Still Makes Clothes in America? We Found 76 Brands
Boots and blankets, sure, but also aviators, ballcaps, and cologne, across every price point, from factories and workshops in twenty-six states.
37 Best Prime Day Deals That Are ACTUALLY Worth Buying
Nearly 30 are at their lowest price of the year or longer.
Free Cost Per Wear Calculator: The Useful, Flawed Math of Buying Clothes by the Numbers
A calculator and field guide to when the math actually helps, when it’s just flattering you into a purchase, and what gets lost when style becomes a spreadsheet.
Memorial Day 2026: The Deals That Made the Cut
We sorted through the sales and pulled only the menswear and warm-weather gear we'd spend our own money on. Here's what's actually worth it.
High/Low Style: The Easy Summer Weekend Outfit
Shown here at two price points, a summer outfit that uses layers and pants and still feels comfortable, effortless, and decided. The kind of look you can throw on for a Sunday lunch, an iced coffee ... [more]
Leather DIY: How to Make Your Own Watch Strap
Make a clean and simple leather watch strap: A super easy intro to leatherwork.
The Intentional Apartment: 67 More Examples of a Masculine Home from the Pages of the Restoration Hardware Catalog
As a Primer reader you already know the importance of controlling the image that you convey to the world. How you dress, how you...
Pack Like a Pro: Learn How We Got All This into ONE Carry-on
No luggage fees, no wrinkles, more stuff. Learn how to properly pack a suitcase.
The Intentional Apartment: The Iconic Furniture Pieces That Define Great Design
You can't dress well on a budget without first knowing "what's stylish". The same goes for your place: Use these 10 paradigms of great design to inspire your choices for outfitting your home.
Outfit: Warm Tones for Spring with a Linen Coat and Two Shades of Denim
Brown isn't just for fall, and this outfit is the proof
Ryan Gosling’s Project Hail Mary Style: How It Works and How to Steal It
Without looking like you're wearing a costume.
Our Amazon Big Spring Sale Picks: The Best Budget Men’s Style Deals Worth Buying
Four Levi's fits starting at $32, spring jackets under $50, plus watches, luggage, and home picks.
Workwear, but Make It Spring
A navy chore coat, pink tee, and olive chinos walk into a bar. They get along great.
The Outfit for When You’re Done With Winter But Winter Isn’t Done With You
The colors are already thinking about spring. The coat is making sure you don't freeze before it gets here.