Live Action Getup: Colder Weather Casual Layers
Comfortable never looked so good.
How Do You Make The World’s Toughest Watch Tougher? Make It Smarter.
Already famed for toughness, the latest G-SHOCK is an experiment in maximalist design, pro features, and lasting functionality.
Gift Ideas for Guys: Over 150 Gift Ideas You Can Actually Ask For
Primer's annual gift guide full of affordable and useful ideas to put on your list for significant others, family, and office parties.
30 Gift Ideas For People Who Happen To Be Women
The antidote to generic jewelry, lackluster lingerie, and impersonal perfume.
It’s your place in the world; it’s your life. Go on and do all you can with it, and make it the life you want to live. –Mae Jemison Tweet This
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The Essential Cool Weather Jacket: The Tweed Sport Coat
11 handsome and affordable options + how to wear them.
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25 Men’s Style Terms Every Menswear Nerd Should Know
Defining your style.
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30 White Elephant Gift Ideas Under $30
Useful, playful, and affordable gifts for co-workers, second cousins, and anyone else who’s stumped your inner Santa.
The Coffee Lover’s Gift Guide
For anyone dreaming of a Flat White Christmas.
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These 7 Complete Getups Prove You Can Pull Off a Brown Leather Jacket
One of our favorite boot companies is now making leather jackets. Here's how we're wearing ours.
The Intentional Apartment: Recreate This Warm Modern Living Room
Create a home you’re proud of – on a budget.
These Are The Best Cyber Monday Deal Picks
Our comprehensive guide to the best Cyber Monday deals. All you have to do is click.
Updated for Cyber Monday! The Best Black Friday 2018 Men’s Fashion Deals
A complete list of the best Black Friday sales, watched and updated all day long.
The Best Amazon Black Friday Deals: $25 Watches, $21 New Balances, $12 Flannels, $32 Levi’s 511 + Devices & More!
Win Black Friday by never leaving your house.
Finally, Guys Under 6′ Have A Way To Look Great This Winter
A complete outfit that fits perfectly right off the rack.
Live Action Getup: A Comfortable Thanksgiving
No need to look like you’re dressed for a job interview: This outfit will have you sharp and comfortable whether you’re tossing the pigskin with your cousins or slicing the turkey in the dining ... [more]
You’re Destroying Your Skin With These 6 Common Daily Habits
Here’s how to stop hurting your skin - and even reverse the damage. The man in the mirror will thank you.
An Interview with Jonathan Goldsmith, The Actor Behind The Most Interesting Man in the World
You've seen his face on television and heard his voice on the radio, he is: The most interesting man in the world. We sit down with the actor behind the character, and discover the real man is just as... [more]
How to Change a Flat Tire – A Visual Guide
Here's to not getting stranded for an hour on a creepy road at midnight.
Five Tips for Improvising Great Cocktails
Ready to try your hand at inventing your own drinks? Just remember these handy rules of thumb.
12 Great Bags for Work That Aren’t Briefcases
Carry your career into the future with one of these stylish multi-functional bags.
You Didn’t Get the Promotion: Now What? 3 Options For Moving On When You Can’t Move Up
Should you find a new job? Should you stick it out for the next one? We break it down.
5 Simple Magic Tricks to Blow Your Niece’s Mind and Melt Your Girlfriend’s Heart + Videos!
Become the cool uncle with these beginner magic tricks you can learn in under 3 minutes.
8 Mistakes You’re Making When Dressing Up (And How to Fix Them)
An 8-point checklist for looking and feeling your best.
How to Style a Navy Blazer + Our Picks
12 ways to wear the most versatile piece in your wardrobe.
All from Target: Fall Masterminding in LA
Creating a fall outfit from a single store, and incredible insight and motivation with some of the best guys on the internet.