These 32 Men’s Clothing Brands Make Great Style Dead Simple
A complete guide to brands you can bank on.
-
How to Wear Sneakers Smart Casual Without Looking Sloppy + 5 Outfit Examples!
Love sneakers, but not sure how to dress them up? Here’s how to put your best foot forward.
-
Learning to Re-take Pride in Your Work
Our culture teaches us that it’s assumed we hate our jobs. It doesn’t have to be this way.
-
Live Action Getup: Desert Shade
Ready for summer? It’s going to be a hot one.
Father’s Day Gift Ideas He’ll Actually Want
The best Father's Day gifts (that aren't a "#1 Dad" mug).
Live More Intentionally.
Subscribe to the Primer newsletter and get our latest affordable style inspiration, thoughtful strategies for a fulfilling life, and first dibs on the best deal picks we find delivered to your inbox.
Primer is proudly spam free. Unsubscribe at any time.
Every Memorial Day Weekend Sale Worth Shopping + Our Picks
We shopped so you don't have to.
The 10 Minute Guide to Port
You know what's more impressive than serving a date wine during dinner? Serving them a glass of port afterward. (And it tastes pretty damn good, too.) We'll teach you everything you need to get ... [more]
One Surprising Tool for Staying Mindful and Letting Go
How an ancient art form can help teach us to escape our own worries.
The Getup: Summer Evening Ready
A little bit dressed up, a little bit playful, 100% put-together. We’re back, baby.
Pants Rise Explained (and Why Low Rise Isn’t Always Your Best Choice)
One of the most important dimensions for fitting pants isn't on the label.
Deal Alert: 30% Off USA-Made Flint And Tinder Unlined Waxed Trucker Jacket
This Primer reader favorite is 30% off, the lowest price for the rest of the season.
The Bachelor Bird: 9 Easy Leftover Rotisserie Chicken Recipes That Prove It’s a Weekly Staple
Turns out eating healthy, fast, cheap, and delicious has been a grocery store staple forever.
Summer Reads: 7 Books That Make You Think
Build a better you, one book at a time.
Primer’s Definitive Guide to Proper Sleeve Length
The proper sleeve length for outerwear, jackets, sweaters, dress shirts, and short sleeves.
8 Not-So-Obvious Places in Your Apartment You Need to Clean So You Don’t Gross Out the Women in Your Life
Cleaning the clutter off of surfaces and emptying the dishes in the sink ain't enough.
The Millennial’s Guide to Philosophy: Nietzsche
As it turns out, philosophy is a lot more useful when you’re out in the real world rather than in a classroom.
1 Look, 2 Budgets: Melted Ice Cream
Summer in the city is heating up. Time for a break, even if just for a moment.
A Man’s Complete Guide to Linen: Hacks for Wrinkles, Affordable Picks, Outfit Inspiration & More
How to wear and care for linen, the easy way.
Summer Deal Picks: Extra 50% Off Sale Items at J.Crew
J.Crew quality at Target prices.
Are Slim Jeans Out of Style?? Style Q&A
A Primer reader wrote in to ask if slim and taper jeans are going out of style since he heard skinny jeans were out.
5 Under $50 – April 26
A collection of deal finds you don't want to miss.
What Every Man Needs to Know About Handling Arguments in a Long-term Relationship
If you're trying to win, you've already lost.