Why People Don’t Have What They Want: 12 Common Traps to Help Diagnose Stagnation
Feeling stuck? Spinning on your wheel but not going anywhere? Identifying with one of these may get you moving again.
Superbowl Offering: No-Bake 7 Layer Taco Dip
You’re a thoughtful guy. Take something that won’t already be there, like this easy-to-make 7 layer taco dip. Guaranteed to please.
Deal Picks: Buck Mason 25-50% Off – Super RARE Sale
They didn’t even do any Black Friday deals.
These 18 Handsome Lunch Boxes & Bags for the Office Are Anything but Childish
Good-looking, functional totes worthy of transporting your snacks, sandwiches, and more.
20 Style Picks to Start 2020
What we're wearing next.
Live More Intentionally.
Subscribe to the Primer newsletter and get our latest affordable style inspiration, thoughtful strategies for a fulfilling life, and first dibs on the best deal picks we find delivered to your inbox.
Primer is proudly spam free. Unsubscribe at any time.
High Low: 9 Investment Decor Picks & Their Budget Alternatives
No matter your budget, you can find attractive alternatives for your favorite home decor finds.
Live Action Getup: Dressed Down Winter Items
Don’t let those comfortable (and expensive) December items like a camel topcoat and shawl collar cardigan go to waste by only wearing them when you need to be dressed up.
Weekend in Pittsburgh: A Gentleman’s Guide to the Best Things to Eat, Drink, and Enjoy from Our Local Insider
Men's store, an Old Fashioned, and the best local pizza? Yes, please.
A Guy’s Guide To 18 Of The Best Affordable Home Decor Stores
What to pick and what to avoid at the best sites to decorate your home on every budget.
Updated! The 10 Best Whiskies Under $50 That Don’t Start With Jack, Jim, Johnnie, or Jameson
Got your start with the major players but not sure what to order in the sea of mid-tier whiskey options?
You Missed These?! The Most Popular Primer Articles from 2019
Another pass around the sun, another year older.
6 Self-Dev Tools To Help Your Brain And Body Get Through The Holidays
Zap the most negative challenges of the holiday season with 8 proven tools and tips for everything from the winter blues to difficult family to financial stress.
Outerwear Overhaul: These Are The 23 Best Men’s Pea Coats, Car Coats, Walker Coats, and Overcoats
We've researched the best men's winter coats, based on material composition, product rating, and price.
The Importance of Having & Using Credit Cards and How to Make Them Work For You
We've been so scared into thinking credit cards are dangerous that we've forgotten what a powerful and integral tool they can be.
Free Printable Wall Art: Massive Map of America’s Rivers – 36″ x 24″
A stunning map of America’s 250,000+ waterways.
Upgrade Your Knot: How to Tie a Kelvin Tie Knot
With thicker fabrics and slimmer ties, sometimes our old standby tie knots don't give us the look we need. The next time you're tying up a cotton tie, give the Kelvin knot a ... [more]
35 Gift Ideas For People Who Happen To Be Women
The antidote to generic jewelry, lackluster lingerie, and impersonal perfume.
6 Smart Outfits for Wearing Black Pants Outside of Work
Stop buying "single tasker" pants for the office.
How to Get Over a Breakup: A Thoughtful Man’s Survival Guide
Few life events can cause as much upheaval and pain as a relationship ending with someone you cared about. Whether you’re the breaker or the breakee, odds are you will feel ... [more]
How To Win At Life — Or At Least At The Office Gift Exchange: 30 Under $30
White Elephant, Yankee Swap, Thieving Elves, Dirty Santa...whatever your workplace calls it, here’s how to crush it.
The 9 Best Waxed Canvas Jackets: History, Style, and Affordable Picks
Waxed cotton canvas creates a water-resistant and lightweight layer with a history dating back to the 1500s. Today, waxed jackets add a functional and rugged style to your ... [more]
23 of the Best Cyber Monday Deal Picks to Shop Before They Sell Out + Full List
The last hurrah of the Black Friday sales weekend.