A Collection of Awesome Primer Posts from 2018 You Don’t Want to Miss
A look back before taking on the year ahead.
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A Guy's Guide To Growing Up
Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.
How Do You Make The World’s Toughest Watch Tougher? Make It Smarter.
Already famed for toughness, the latest G-SHOCK is an experiment in maximalist design, pro features, and lasting functionality.
Live Action Getup: Winter in the City
Survive the end-of-year scramble in style.
Gift Ideas for Guys: Over 150 Gift Ideas You Can Actually Ask For
Primer's annual gift guide full of affordable and useful ideas to put on your list for significant others, family, and office parties.
The Primer Gift Guide for Stylish Men
We wish you a happy Giftmas, and a stylish New Year.
The Essential Cool Weather Jacket: The Tweed Sport Coat
11 handsome and affordable options + how to wear them.
30 Gift Ideas For People Who Happen To Be Women
The antidote to generic jewelry, lackluster lingerie, and impersonal perfume.
25 Men’s Style Terms Every Menswear Nerd Should Know
Defining your style.
30 White Elephant Gift Ideas Under $30
Useful, playful, and affordable gifts for co-workers, second cousins, and anyone else who's stumped your inner Santa.