Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
Dream big and dare to fail. –Norman Vaughan Tweet This
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How Everyday Clothing Was Influenced by Military Style: A Visual Timeline
Many of the clothes men wear every day were initially developed for armies around the world. We trace the origins of 12 common men’s fashion picks back 400 years.
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![My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration](https://www.primermagazine.com/wp-content/uploads/2018/04/spring-hairstyles_feature.jpg)
My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration
Shed your winter fur, and get ready for something new.
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What’s The Difference Between Eau de Toilette and Cologne?
Discover the science of scent, and how to apply your signature scent correctly.
The Brands of Bond
An A to Z look at 007's clothing labels.
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Win 1 of 3 Pairs of Wolverine 1,000 Mile Boots: Primer Wants To Thank You For 10 Amazing Years
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Primer is 10 Years Old! A Personal Message from Andrew
Kicking off a fun year of giveaways, new features, and a few surprises.
9 Menswear Myths Debunked
Like old wive's tales, these menswear myths have been passed down with good intentions, but we need to set the record straight.
Uniqlo Now Offers Free Hemming Alterations for Jeans Bought Online
Buy a pair of $20+ jeans from Uniqlo, and they’ll alter them to fit – free of charge.
5 Options for Your First Nice Pair of Dress Shoes
Trusted brands to step out in style without breaking the bank.
Huge! Our President’s Day Sales Deal Picks
We poured through 50 pages of sales to bring you our top picks for the biggest sales weekend since the winter holidays.
5 Innovations to Everyday Products You Need In Your Life
Sometimes the biggest innovations in your life can come from the most everyday items.
Cone Mills: The End Of A Selvedge Denim American Icon + Your Last Places to Buy American-made Selvedge from Cone Mills
What happens to American-made selvedge denim in the wake of this legendary fabric mill shutting down?
How to Nail Valentine’s Day Without Dropping a Ton of Money – A Visual Guide
Valentine's Day doesn't need to be expensive, commercial, or stressful. We've got an outline for an amazing evening at home, no jewelry required.
We’ve Only Been Dating for 3 Months – Now It’s Valentine’s Day, What Should I Do?
Stressing out about Valentine's Day? We've got you covered.
We’re Giving Away 3 Philips Norelco OneBlade Pro Electric Razors! Ready to Upgrade Your Daily Shave?
Your morning routine just got easier.
The Seven Deadly Job Interview Questions (And How To Beat Each One)
How to decode, deflect, and crush anything a potential boss throws at you.