Use This Simple Lacing Method to Make Your Boots Fit Better
Because new boots shouldn't mean blisters.
- Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
A Guy's Guide To Growing Up
Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.
The Labor Day Sales List
A rolling list of the biggest savings this holiday weekend.
Jumpstart Your Fall Style With These 38 Picks
What we're looking forward to this autumn.
James Bond’s New Sunglasses in “No Time to Die” + Affordable Alternatives
See the world from Bond’s point of view.
How an Untucked Shirt Should Fit – A Complete Guide to Button-Ups, T-Shirts, & Polos
Getting the fit right of your untucked shirts is the key essential to having a sharp, intentional style. We'll show you how to check for proper length, width, and sleeve ... [more]
Fashion Tip: Use The Swap Trick to Break Away from Boring and Upgrade Your Outfit
A simple technique for learning to mix things up.
A Man’s Complete Guide to Linen: Hacks for Wrinkles, Affordable Picks, Outfit Inspiration & More
How to wear and care for linen, the easy way.
Deal: $17 Levi’s 512 Slim Taper + More
Snag them before they sell out.
The Best Dress Pants for Every Budget
Despite what you may think, you do have options when it comes to dress pants. Check out some of our top picks.