The Millennial’s Guide to Philosophy: Camus
What every man needs to know about living life on his own terms.
What Is Garden Casual? The Invitation Says Garden Casual Attire – How Do I Rock It?
Understanding the dress code for the best outdoor events of spring and summer.
"From his neck down, a man is worth a couple of dollars a day; from his neck up, he is worth anything his brain can invent." - Thomas Edison Tweet This
-
Small Talk Ammo: An Important New Oscar Category, Why the Strongest Athletes Aren’t Ripped, & Nachos from the Grill
Twice a month, we’ll provide a bevy of ideas behind compelling headlines, stories, facts, tips, and tricks to help you nail the many various social interactions you’ll encounter.
-
5 Style & Product Innovations For Men Of Any Build
It’s about time men of ALL shapes can dress sharp and comfortably.
-
8 Questions to Ask Yourself BEFORE You Start Writing Your Resume
Tried and tested techniques to master the art of selling yourself.
Backcountry’s Semi-Annual Sale Deal Picks: Up to 50% Off Outdoor Clothing, Boots & Shoes, and Outerwear
Save on brands like Patagonia, Fjallraven, The North Face, Marmot, and more.
Live More Intentionally.
Subscribe to the Primer newsletter and get our latest affordable style inspiration, thoughtful stategies for a fulfilling life, and first dibs on Primer exclusive deal finds delivered straight to your inbox.
Primer is proudly spam free. Unsubscribe at any time.
Advanced Style Tip: Learning to See The Details That Define Great, Simple Summer Style
Summer heat requires our outfits to be made up of only a short sleeve shirt and shorts – instead of getting frustrated by a lack of variety and layers, it's the perfect time to grow your ability to ... [more]
This Portable 4K Projector Won The CES Innovation Award And Costs As Much As A Nice TV
Yes, you can ditch your TV for a 4K projector.
The Getup: Prep Without Presumption – The Summer Getup for (almost) Any Occasion
Wear this outfit to brunch; wear it to your best friend’s birthday party; wear it on a date at a rooftop bar when it’s 100 degrees.
My New Favorite Album is from 2015 But Sounds 50 Years Old
Check out Sound of Sinning from Monophonics.
Small Talk Ammo: The Big News Out of Comic-Con, Fake Ferraris, Storing Wine On Its Side, & Skiing Down K2
Everything you need to have great conversations this weekend.
The Amazon Outfit: Peak Summer for Amazon Prime Day
Save on this sharp, versatile summer outfit with Prime Day savings.
Amazon Prime Day Is This Monday: Exclusive Leaks, Deals Available Now, and Details to Know
Get ready for Amazon's biggest sale of the year.
Small Talk Ammo: Friday the 13th, Croatia(!?), & The Highest-Grossing Animated Film Just Came Out
Twice a month, we'll provide a bevy of ideas behind compelling headlines, stories, facts, tips, and tricks to help you nail the many various social interactions you'll encounter. Equipped with this ... [more]
8 Mistakes 90% of Guys Make When They’re Doing Their Laundry
Pro-level laundry strategies we were never taught that save time – and your clothes.
50 Casual, Non-Preppy Ways To Wear Boat Shoes
Boat shoes are some of the most comfortable shoes you can wear in summer, but it's easy to write them off as being too preppy for your personal style. We've found 50 great outfits with boat shoes that... [more]
Recreate This Room: Gray & White
Having an intentional apartment doesn't have to be hard or expensive. We've recreated this beautiful Scandinavian living room with affordable options.
What to Wear to Work When It’s Hot – A Complete Guide
Dressing well for work when it's hot can feel impossible. We’ve built summer work outfits to keep you cool for 5 scenarios you're likely to find yourself in, no matter your office dress code.
This G-SHOCK G-STEEL Watch is a Bluetooth Connected Tank Disguised as a Ferrari
Tough enough for special forces, sharp enough for secret agents.
Designer to Deal: Summer Sunglasses Update
Budget-friendly picks for the five iconic sunglasses styles you should rock this summer.