What Terms on Alcohol Labels Really Mean: The Words You Trust and the Tricks You Miss
Some words are carved into regulation, others were invented during a lunch break in brand strategy.
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Why Some Linen Sucks
Fresh off the rack it looks like a hot weather upgrade, but a few spins through the washer and it hangs off your torso like wrinkly, wet cardboard.
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We Dug Through the Labor Day Sales So You Don’t Have To
Lightweight linen, sharp denim, and rugged layers marked down just as the season turns.
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Live Action Getup: Golden Hour Linen
Built for patios after six, last coffee runs, the walk home at sunset.
18 Higher-Quality Sale Finds at Lower Prices from Todd Snyder, Madewell, and L.L. Bean
Savings on things you’d actually wear, pieces with design, heft, and dignity. No weird colors, no leftovers, no red-tag shame.
Live More Intentionally.
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The Late Summer Weekend Uniform That Works Inside and Out
Comfort that handles AC blasts, hardware store stops, and everything in between.
What Nobody Told Me About “That Feeling” We Keep Trying to Feel in Relationships
Is it a compass or a chaos agent? And which one is actually more disappointing?
Your Closet Setup is Sabotaging Your Style: The Easy Fix That Takes 30 Minutes
Most men own sharp clothes they barely see. Swap the hiding spots for prime real estate, flood your sightlines with the good stuff, and fresh outfit ideas will appear before the coffee finishes ... [more]
Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer Look
Still summer, yet the thermostat keeps flipping. This remix pulls proven pieces from five earlier Primer Getups and resets them for late-season evenings when the breeze comes back or the office vent ... [more]
What Dressing Intentionally Actually Means
Looking good isn’t the hard part. Feeling like yourself, reading the room, and still getting out the door on time is where it gets real. This is the framework for making that easier.
19 Huckberry, Todd Snyder & J.Crew Discounts That Make Premium Style Actually Affordable
From easy upgrades to refined essentials, these sale picks punch well above their price without looking like you raided the clearance rack.
Picks: Banana Republic’s Up to 60% Off Sale Has Summer Upgrades and Fall Ringers That Look Way More Expensive Than They Are
The styling’s sharp, the prices make sense, and for once the best stuff isn’t sold out.
This Superman Movie Was a Disaster But It Said More Than You Think
What if one of the goofiest Superman films actually held the clearest blueprint for what to do when you’ve lost your way?
How an Untucked Shirt Should Fit – A Complete Guide to Button-Ups, T-Shirts, & Polos
Getting the fit right of your untucked shirts is the key essential to having a sharp, intentional style. We'll show you how to check for proper length, width, and sleeve length in the fitting room.
How to Prep Your Bedroom for a Big Date – A Complete Gentleman’s Guide
This is it. The Big Date. That’s right, your date’s going to see you naked. But your unclothed body won’t be the most revealing thing your date witnesses tonight. It’s your bedroom. Here's ... [more]
A Guide to Wine Vintages
"Aged liked a fine wine," is a popular adage, but not all wine gets better with age, and the best wines aren't all old. No need to be embarrassed when you're drinking that fine bottle of 2009 vino, we... [more]
40 Prime Day Finds that are ACTUALLY DEALS
We cut the nonsense and pulled the stuff you’ll actually be glad you grabbed: clothes, gear, and everyday upgrades built to last.
The Getup: Heat Wave
Serious swelter demands a smart style strategy
Next Bond film to be Directed by Same Guy Who Did Sicario, Blade Runner 2049, and Dune
The first announcement since Amazon took over the franchise.
What I Would Wear to a Wedding This Summer: 5 Examples
Half the guests will be overheating, half will look underdressed. You don’t have to be either.
Quick summer picks: 50% off right now at J.Crew & Gap
Vacation ready.
Why Your Closet Feels Full But Putting Outfits Together Is Still Annoying AF
You're making it harder on yourself.