How to Nail Rugged Fall Style in 3 Moves & 3 Outfits
Three looks, same backbone.
![Types of Jackets: An Encyclopedic Guide to Finding Your Perfect Style + How to Wear Them [28 Styles]](https://www.primermagazine.com/wp-content/uploads/2025/10/jacket-types_wide.jpg)
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The Only Prime Big Deal Days Picks Worth Your Time: The Shortlist
We went through the noise to find the pieces that are genuinely worth their sale tag, the kind you’ll still use long after the boxes are gone.
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The Real Reason You’ve Never Found a Cologne You Love
What every modern man needs to know about cologne, sillage, and the art of fragrance as the fifth sense of personal style.
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How I Finally Figured Out How to Wear Jewelry
By a man who once thought a bracelet was too flashy.
Why Some Linen Sucks
Fresh off the rack it looks like a hot weather upgrade, but a few spins through the washer and it hangs off your torso like wrinkly, wet cardboard.
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We Dug Through the Labor Day Sales So You Don’t Have To
Lightweight linen, sharp denim, and rugged layers marked down just as the season turns.
Live Action Getup: Golden Hour Linen
Built for patios after six, last coffee runs, the walk home at sunset.
What Terms on Alcohol Labels Really Mean: The Words You Trust and the Tricks You Miss
Some words are carved into regulation, others were invented during a lunch break in brand strategy.
18 Higher-Quality Sale Finds at Lower Prices from Todd Snyder, Madewell, and L.L. Bean
Savings on things you’d actually wear, pieces with design, heft, and dignity. No weird colors, no leftovers, no red-tag shame.
The Late Summer Weekend Uniform That Works Inside and Out
Comfort that handles AC blasts, hardware store stops, and everything in between.
What Nobody Told Me About “That Feeling” We Keep Trying to Feel in Relationships
Is it a compass or a chaos agent? And which one is actually more disappointing?
Your Closet Setup is Sabotaging Your Style: The Easy Fix That Takes 30 Minutes
Most men own sharp clothes they barely see. Swap the hiding spots for prime real estate, flood your sightlines with the good stuff, and fresh outfit ideas will appear before the coffee finishes ... [more]
Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer Look
Still summer, yet the thermostat keeps flipping. This remix pulls proven pieces from five earlier Primer Getups and resets them for late-season evenings when the breeze comes back or the office vent ... [more]
Hierarchy is a Secret Trick When Creating Outfits with Layers
Consider this when you're stuck staring into your closet.
Moving In Together? How to Join Households Without Losing Your Mind (Or Your Relationship)
Cohabitation is a a big step, but if you go in with the right mindset, the transition can be seamless.
The Best Weekend Bags Under $150 – Update with Video!
Head out of town in style with these affordable weekender bags.
What Dressing Intentionally Actually Means
Looking good isn’t the hard part. Feeling like yourself, reading the room, and still getting out the door on time is where it gets real. This is the framework for making that easier.
19 Huckberry, Todd Snyder & J.Crew Discounts That Make Premium Style Actually Affordable
From easy upgrades to refined essentials, these sale picks punch well above their price without looking like you raided the clearance rack.
Picks: Banana Republic’s Up to 60% Off Sale Has Summer Upgrades and Fall Ringers That Look Way More Expensive Than They Are
The styling’s sharp, the prices make sense, and for once the best stuff isn’t sold out.
This Superman Movie Was a Disaster But It Said More Than You Think
What if one of the goofiest Superman films actually held the clearest blueprint for what to do when you’ve lost your way?
40 Prime Day Finds that are ACTUALLY DEALS
We cut the nonsense and pulled the stuff you’ll actually be glad you grabbed: clothes, gear, and everyday upgrades built to last.
The Getup: Heat Wave
Serious swelter demands a smart style strategy