The Absolute BEST Black Friday Deal Finds + Full Sales List
We handled the tabs, the price histories, and the marketing spin. If it’s the lowest price all year, we marked it.
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The Smart Man’s Guide to Winter Style: 26 On-Sale Staples That Do the Heavy Lifting (limited time)
When the seasons change, the smartest style move is getting intentional about the workhorses in your closet. Forget the idea that serious winter gear means sacrificing style.
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55 Awesome Last-minute Gift Ideas for Guys They’ll Actually Want
Practical, thoughtful gift ideas organized by price, from affordable upgrades to things they’d never buy themselves but will actually use.
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6 Starting Points to Come Up with the Perfect Gift Idea, Every Time
This holiday season, there’s no need to panic.
Gift Ideas for Men Who Appreciate Good Style: Practical, Refined Picks He’ll Actually Use
A curated set of upgrades and essentials for men who appreciate thoughtful design, good materials, and pieces made to last.
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Best Picks from Huckberry’s Only Site Wide Sale of the Year: Ends Soon
Hand picked standouts I’ve worn, tested, or featured, all discounted for a short window.
Whats the deal with: The Rolex Submariner
You’ve likely seen one. Maybe even worn one. Maybe admired one on the wrist of someone who calls his boat a “tender” and uses “summer” as a verb.
A Lightweight Early Fall Style
It’s made for the long season between iced coffee and hot chocolate.
Fall Getup Week: Chasing the Iconic Skyfall Shot Through Scotland in Classic Casual
I wouldn’t be the editor of Primer if I didn’t try to find the iconic Skyfall shot while in Scotland...fitting, since Fall Getup Week was built on British countryside layers, waxed canvas, and ... [more]
Fall Getup Week: Blazer with Jeans Now – How We Got Here from the 90s and 2010s
A trend status report.
Fall Getup Week: Casual Modern Layers in City Weight
Weather-proof logic that still looks put together.
Fall Getup Week: The Creative Office
Old shapes rebalanced for now.
Fall Getup Week: What the First Cold Morning Calls For
Fuller cuts, British countryside, and the return of 90s favorites. The week begins with a look made for the season’s first breath of cold air.
10 Things an Adult Man Should Know About Laundry
Don't turn blue in the face because you dyed your favorite shirt pink, sort out your laundry worries before hitting the rinse cycle with 10 things every adult man should know...but probably doesn't.
The Best Places to Get an Old Fashioned in 47 Cities According to Primer Readers
No matter where you find yourself, you can have a great drink in a place with a great vibe. This classic whiskey cocktail is simple–yet tricky to get right. So I asked the Primer community to ... [more]
Shop Talk: Understanding the Powertrain
Differential? Drive shaft? Even if you don't work on your own car, you should still understand how it works. Get the low down on what happens when you put the pedal down.
![Types of Jackets: An Encyclopedic Guide to Finding Your Perfect Style + How to Wear Them [28 Styles]](https://www.primermagazine.com/wp-content/uploads/2025/10/jacket-types_feature.jpg)
Types of Jackets: An Encyclopedic Guide to Finding Your Perfect Style + How to Wear Them [28 Styles]
A jacket has two functions: Keep you warm, of course, and define the rest of your outfit.
The Only Prime Big Deal Days Picks Worth Your Time: The Shortlist
We went through the noise to find the pieces that are genuinely worth their sale tag, the kind you’ll still use long after the boxes are gone.
The Real Reason You’ve Never Found a Cologne You Love
What every modern man needs to know about cologne, sillage, and the art of fragrance as the fifth sense of personal style.
How I Finally Figured Out How to Wear Jewelry
By a man who once thought a bracelet was too flashy.
How to Nail Rugged Fall Style in 3 Moves & 3 Outfits
Three looks, same backbone.
Why Some Linen Sucks
Fresh off the rack it looks like a hot weather upgrade, but a few spins through the washer and it hangs off your torso like wrinkly, wet cardboard.