The Late Summer Weekend Uniform That Works Inside and Out
Comfort that handles AC blasts, hardware store stops, and everything in between.
-
Live Action Getup: Golden Hour Linen
Built for patios after six, last coffee runs, the walk home at sunset.
-
What Terms on Alcohol Labels Really Mean: The Words You Trust and the Tricks You Miss
Some words are carved into regulation, others were invented during a lunch break in brand strategy.
-
18 Higher-Quality Sale Finds at Lower Prices from Todd Snyder, Madewell, and L.L. Bean
Savings on things you’d actually wear, pieces with design, heft, and dignity. No weird colors, no leftovers, no red-tag shame.
What Nobody Told Me About “That Feeling” We Keep Trying to Feel in Relationships
Is it a compass or a chaos agent? And which one is actually more disappointing?
Live More Intentionally.
Subscribe to the Primer newsletter and get our latest affordable style inspiration, thoughtful strategies for a fulfilling life, and first dibs on the best deal picks we find delivered to your inbox.
Primer is proudly spam free. Unsubscribe at any time.
Your Closet Setup is Sabotaging Your Style: The Easy Fix That Takes 30 Minutes
Most men own sharp clothes they barely see. Swap the hiding spots for prime real estate, flood your sightlines with the good stuff, and fresh outfit ideas will appear before the coffee finishes ... [more]
Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer Look
Still summer, yet the thermostat keeps flipping. This remix pulls proven pieces from five earlier Primer Getups and resets them for late-season evenings when the breeze comes back or the office vent ... [more]
What Dressing Intentionally Actually Means
Looking good isn’t the hard part. Feeling like yourself, reading the room, and still getting out the door on time is where it gets real. This is the framework for making that easier.
19 Huckberry, Todd Snyder & J.Crew Discounts That Make Premium Style Actually Affordable
From easy upgrades to refined essentials, these sale picks punch well above their price without looking like you raided the clearance rack.
Picks: Banana Republic’s Up to 60% Off Sale Has Summer Upgrades and Fall Ringers That Look Way More Expensive Than They Are
The styling’s sharp, the prices make sense, and for once the best stuff isn’t sold out.
This Superman Movie Was a Disaster But It Said More Than You Think
What if one of the goofiest Superman films actually held the clearest blueprint for what to do when you’ve lost your way?
40 Prime Day Finds that are ACTUALLY DEALS
We cut the nonsense and pulled the stuff you’ll actually be glad you grabbed: clothes, gear, and everyday upgrades built to last.
The Getup: Heat Wave
Serious swelter demands a smart style strategy
Taxes for Beginners – 3 Things Everyone Should Know About How Taxes Work
Come April, Uncle Sam wants his cut – here are 3 essential concepts on tax preparation for beginners in an easy to understand video format.
Surefire Strategies for Getting a Job After College With No Experience
To get what everyone else wants, you must do what no one else does.
Your Brain Hates Focus—Here’s How to Work Around It
Structure for the squishy parts of getting things done.
Next Bond film to be Directed by Same Guy Who Did Sicario, Blade Runner 2049, and Dune
The first announcement since Amazon took over the franchise.
What I Would Wear to a Wedding This Summer: 5 Examples
Half the guests will be overheating, half will look underdressed. You don’t have to be either.
Quick summer picks: 50% off right now at J.Crew & Gap
Vacation ready.
Why Your Closet Feels Full But Putting Outfits Together Is Still Annoying AF
You're making it harder on yourself.
Halfway Through the Year. This Is the Pivot Point
A quick sit-rep.
16 Father’s Day Gift Ideas He (or You) Will Love
The kind of gifts that make sense. Useful. Built right. Chosen with the same care he brings to everything he does.