Your Summer Style Starts Here: 17 Memorial Day Sale Picks to Grab Now + 4 Getups
There are two kinds of summer gear. The stuff that makes the suitcase. And the stuff that never leaves the drawer. This list makes the cut.
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Halfway Through the Year. This Is the Pivot Point
A quick sit-rep.
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16 Father’s Day Gift Ideas He (or You) Will Love
The kind of gifts that make sense. Useful. Built right. Chosen with the same care he brings to everything he does.
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These $17 Sunglasses Surprised Me
The verdict.
The Getup: Sand
An outfit built for spring plans.
Live More Intentionally.
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3 Fixes If You Hate the Way Your Pants Fit (That Have Nothing to Do with Your Waist Size)
Constantly frustrated pants don't fit the way you want them to?
On Sale Now: 9 Nike Sneakers Under $100 You’ll Want to Wear All Summer
From vintage court staples to underrated everyday pairs, these summer-ready sneakers are steeply discounted and surprisingly versatile.
Get the Look: Chateau Vibes, Courtyard Rates
A spring outfit that looks well-traveled.
Midlife Crisis, but Make It Casual
How to reinvent yourself and start a new chapter of your life.
The Getup: The Spring Uniform You’ll Actually Wear
Easy colors, no-fuss layers, and a vibe that works from errand runs to impromptu day dates.
The Shoes You Buy Will Last Longer If You Just Understand This
The good, the bad, and the boogiemen of shoe construction.
A Weekend Guide to Japanese Whisky
Some of the best whisky in the world doesn’t come from Scotland.
Things You Use All The Time Once You Have Them
For someone who’s been around the block, these have become the tools of the trade.
How To Make Better Decisions and Overcome Anything With The OODA Loop
Life can be overwhelming - Here's a proven method used by fighter pilots to make smart decisions fast and stay on top of it all.
Begin Again Series: How to Journal – The One Thing That Can Change Everything
Self-reflection is the single most important thing you can do to be better than you were yesterday. We'll show you just how easy and unintimidating journaling is.
A Sensible Man’s Complete Guide to Losing His Hair
Primer's No-B.S. review of the Why's and How's of male pattern baldness -- and what you can do about it.
11 Budget Items I’ve Had for More Than 5 Years
Some things break like clockwork. Others surprise you.
18 Spring Menswear Deals Worth Grabbing: Layers, Shorts & Warm-Weather Upgrades
Smart deals that actually make sense to wear right now—from early spring layers to summer-ready picks that won’t sit in your closet.
My Personal Style Now that I’m Basically Middle-Aged
What looks good at 22 rarely holds up after a mortgage, a meltdown, and a midsection.
The 30 Best Deals Hiding in Amazon’s Spring Sale Right Now
Big brands, fast-moving deals, and the kind of everyday stuff you’ll actually use.
The Getup: The First Trip of Spring
Clean layers, textured essentials, and road-ready staples built for the first real break in the weather.
Your Brain Hates Focus—Here’s How to Work Around It
Structure for the squishy parts of getting things done.