Primer | Affordable Men's Fashion & Lifestyle

The Best Places to Get an Old Fashioned in 47 Cities According to Primer Readers

No matter where you find yourself, you can have a great drink in a place with a great vibe. This classic whiskey cocktail is simple–yet tricky to get right. So I asked the ... [more]

Up to 70% Off on New Additions to Nordstrom Rack Clearance: 20 Deal Picks

$10 shorts, $30 suede lace ups and sneakers, and more.

Turning The Page: 8 Inspiring Novels to Make You a Better Person

Life might not come with a handbook, but these fantastic classics can help guide you through the tribulations of the real world.

Fall Getup Week: Light Fall Layers + Vote for Your Favorite Outfit from This Week

An easy to assemble perfect Getup for that elusive perfect autumn weekend.

Fall Getup Week: Weekend at Your Partner’s Parents’ Place

Your alma mater and career choices be damned, you’ll at least look good enough to date their only child.

Fall Getup Week: The Corporate But Creative Office

Casual, but at a creative company of notable size and hierarchy. What do you wear when dueling dress codes muddy the waters? This Getup.

Fall Getup Week: Texture Weather

The leaves may be changing colors, but that doesn’t mean your wardrobe has to.

Fall Getup Week: The Wardrobe Transition

Goodbye, linen. Hello, layers. Everyone’s favorite style season is back.

This Affordable Brand Just Launched a Line of Style Essentials That Have a 365 Day Guarantee

Gap prices – but with a yearlong guarantee. Hard to beat that.