8 Questions to Ask Yourself BEFORE You Start Writing Your Resume
Tried and tested techniques to master the art of selling yourself.
Summer Jeans: Our 10 Favorite Pairs You Can Still Wear in the Hotter Months
Fear not, you can still get your favorite denim look in summer with fits and cuts that cater to heat and comfort.
Life is what happens to you while you’re busy making other plans. –John Lennon Tweet This
-
What Is Garden Casual? The Invitation Says Garden Casual Attire – How Do I Rock It?
Understanding the dress code for the best outdoor events of spring and summer.
-
Small Talk Ammo: An Important New Oscar Category, Why the Strongest Athletes Aren’t Ripped, & Nachos from the Grill
Twice a month, we’ll provide a bevy of ideas behind compelling headlines, stories, facts, tips, and tricks to help you nail the many various social interactions you’ll encounter.
-
5 Style & Product Innovations For Men Of Any Build
It’s about time men of ALL shapes can dress sharp and comfortably.
The Millennial’s Guide to Philosophy: Camus
What every man needs to know about living life on his own terms.
Live More Intentionally.
Subscribe to the Primer newsletter and get our latest affordable style inspiration, thoughtful stategies for a fulfilling life, and first dibs on Primer exclusive deal finds delivered straight to your inbox.
Primer is proudly spam free. Unsubscribe at any time.
Backcountry’s Semi-Annual Sale Deal Picks: Up to 50% Off Outdoor Clothing, Boots & Shoes, and Outerwear
Save on brands like Patagonia, Fjallraven, The North Face, Marmot, and more.
Advanced Style Tip: Learning to See The Details That Define Great, Simple Summer Style
Summer heat requires our outfits to be made up of only a short sleeve shirt and shorts – instead of getting frustrated by a lack of variety and layers, it's the perfect time to grow your ability to ... [more]
This Portable 4K Projector Won The CES Innovation Award And Costs As Much As A Nice TV
Yes, you can ditch your TV for a 4K projector.
The Getup: Prep Without Presumption – The Summer Getup for (almost) Any Occasion
Wear this outfit to brunch; wear it to your best friend’s birthday party; wear it on a date at a rooftop bar when it’s 100 degrees.
My New Favorite Album is from 2015 But Sounds 50 Years Old
Check out Sound of Sinning from Monophonics.
The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Small Talk Ammo: Jurassic Park is Old, BYO Toilet to Korea, and The World’s Oldest Cat
Welcome to Small Talk Ammo, a new Primer feature designed to keep your weekend social interactions easy.
Deal Picks: Allen Edmonds Father’s Day Sale, Save Up to $200
For a couple of days only, American-Made shoes without the American-Made price tag.
Travel Messing Up Your Gym Routine? Try These 3 On-The-Road Workouts
Our Certified Strength and Conditioning Specialist created workouts for your hotel room, an open field, or minimal hotel gym.
Free Art Printable: Minimalist Military Alphabet – Infinitely Scalable
This Scandinavian-inspired artwork is free to download, we'll show you how to create a giant print for cheap.
How to Get Into Journaling: The One Thing That Can Change Everything
Self-reflection is the single most important thing you can do to be better than you were yesterday. We'll show you just how easy and unintimidating journaling is.
Early Summer Men’s Outfit Inspiration Gallery
Over 150 photos to energize your spring to summer style.
Live Action Getup: What to Wear on a Casual Spring Date
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
How To Rock A Rented Tux
Everything you need to know to get the perfect tuxedo for your perfect night.