What’s The Difference Between Eau de Toilette and Cologne?
Discover the science of scent, and how to apply your signature scent correctly.
$14 Button Ups, $18 Fleece Jackets, $27 Slim Chinos + More: Abercrombie & Fitch 2 Day Sale Picks
Our picks from this huge sale – you won't likely see prices lower than this. Most sizes still in stock at publish time. Gear up for spring on some new essentials.
Our lives begin to end the day we become silent about things that matter. –Martin Luther King Jr. Tweet This
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The 10 Best Whiskies Under $50 That Don’t Start With Jack, Jim, Johnnie, or Jameson
The 10 Best Whiskies Under $50 That Don't Start With Jack, Jim, Johnnie, or JamesonMany men have a tendency to stick with what’s often...
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How Everyday Clothing Was Influenced by Military Style: A Visual Timeline
Many of the clothes men wear every day were initially developed for armies around the world. We trace the origins of 12 common men’s fashion picks back 400 years.
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![My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration](https://www.primermagazine.com/wp-content/uploads/2018/04/spring-hairstyles_feature.jpg)
My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration
Shed your winter fur, and get ready for something new.
Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
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The Brands of Bond
An A to Z look at 007's clothing labels.
Win 1 of 3 Pairs of Wolverine 1,000 Mile Boots: Primer Wants To Thank You For 10 Amazing Years
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Primer is 10 Years Old! A Personal Message from Andrew
Kicking off a fun year of giveaways, new features, and a few surprises.
The Millennial’s Guide to Philosophy: Sartre
What every man needs to know about living life on his own terms.
Recreate this Room: This Primer Reader’s Drool Worthy Living Room is Inspiring and Shoppable
Get inspired to upgrade your own place.
The Getup: It’s Cold & Wet, But There’s Work To Do
Stay comfortable and look great in smart layering.
Scrubbing Your Social Media Clean: How Your Digital Self Might Be Stopping You From Getting Hired
It's amazing what potential employers can find.
10 Waterproof Winter Boot Picks To Beat The Bomb Cyclone
Winter boots are more functional and stylish than ever before.
Starting Time: Building an Outfit Around a Timex Waterbury
Our outfit series where the watch comes first.
A Collection of Some Amazing Posts You May Have Missed This Year
A look back before taking on the year ahead.
18 Questions I’m Going to Ask Myself About The Last Year So I Can Create an Amazing 2018
Figure out what worked – and what didn't.
The Amazon Outfit: Ready for Anything
A casual look that will carry you through the craziness of the holidays.