Primer | Affordable Men's Fashion & Lifestyle

All Under $100: The 16 Best Winter Essentials From H&M Right Now

Stock up before snow.

What is Smart Casual? Primer’s Complete Guide

The single best fashion tip for dressing better: how to incorporate smart casual outfits and elements into your wardrobe so that you’re the best dressed guy – wherever you go.

The Four Flaws Keeping You From Fitness: An Absolute Beginner’s Guide To Avoiding Self-Sabotage

Are you your own worst enemy when it comes to health and fitness? Here’s how to finally get out of your own way.

The 10 Best Grooming Tips from Queer Eye Expert Jonathan Van Ness

“Pomade! Pomade! Pomade!”

Don’t Wear a Uniform: 6 Accessories to Be the Best-Dressed Guy in the Room

The difference between you and the schlubs in the cubicle across the hall? You emphasize the details.

The Ultimate Bag of Dirty Tricks for Salary Negotiation

Bring home more bacon: Salary negotiation tips and strategies from industry experts.

Win 1 of 3 Pairs of Allen Edmonds Strand Cap-toe Oxfords for Primer’s 10th Anniversary!

We're celebrating Primer's 10th anniversary with huge giveaways all year long. Now's your chance to win our favorite classic shoes from an iconic American-made brand.