The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Style
Deal Picks: Allen Edmonds Father’s Day Sale, Save Up to $200
For a couple of days only, American-Made shoes without the American-Made price tag.
Early Summer Men’s Outfit Inspiration Gallery
Over 150 photos to energize your spring to summer style.
Live Action Getup: What to Wear on a Casual Spring Date
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
How To Rock A Rented Tux
Everything you need to know to get the perfect tuxedo for your perfect night.
The 5 Best Leather Briefcases
Starting at $89 and with most picks under $350, this is the perfect starting place for a new daily carry.
Live Action Getup: Never Tell Me The Odds – An Easy Spring Look Inspired by Solo
A real-world outfit inspired by Han Solo.
Massive Memorial Day Weekend Sales Picks Roundup
It's a long a weekend, but that doesn't mean you should be spending your time shopping. So we did the work for you by scouring for the best deals and coming up with our top best sale picks for ... [more]
I Wish I Had This One Style Lifesaver At My Wedding (Before & After) – Stop Unsightly Untucking with KK & J’s Shirttail Garters
Stop Involuntary Untucking Forever: This startup has improved on a classic style essential.
Introducing Our Very First Reader Getup! Zac Silk + Submit Your Own to Be Featured!
Great style from the Primer community.
Look for Less: Ryan Reynolds in Rome
Recreate this smart look at an even smarter price.
The Getup: Every Item Under $50 – Spring Heat Wave
Spring was like, “nah,” and summer is all like, “I can hang out if you want,” and we’re all like, “Guys, make up your mind.”
And The 3 Winners of Our Wolverine 1,000 Mile Boots Giveaway Are…
Winners find out here first!
The $29 Uniqlo Harrington Jacket
A frugal take on the $400 original.
Full Grain Leather, Goodyear Welt Dress Shoes, Half the Price: New from Thursday Boots
A new line of dress shoes from one of our favorite bootmakers.
$14 Button Ups, $18 Fleece Jackets, $27 Slim Chinos + More: Abercrombie & Fitch 2 Day Sale Picks
Our picks from this huge sale – you won't likely see prices lower than this. Most sizes still in stock at publish time. Gear up for spring on some new essentials.
How Everyday Clothing Was Influenced by Military Style: A Visual Timeline
Many of the clothes men wear every day were initially developed for armies around the world. We trace the origins of 12 common men's fashion picks back 400 years.
![My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration](https://www.primermagazine.com/wp-content/uploads/2018/04/spring-hairstyles_feature.jpg)
My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration
Shed your winter fur, and get ready for something new.
What’s The Difference Between Eau de Toilette and Cologne?
Discover the science of scent, and how to apply your signature scent correctly.
Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
The Brands of Bond
An A to Z look at 007's clothing labels.
Win 1 of 3 Pairs of Wolverine 1,000 Mile Boots: Primer Wants To Thank You For 10 Amazing Years
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
