Did JFK Kill the Men’s Hat at His Inauguration 60 Years Ago?
Legend has it that JFK single-handedly killed the hat industry by being the first President not to wear a hat to his inauguration. We investigate.
Style
31 Style Deal Picks to Snag Over the Long Weekend
Winter clearances already???
Outerwear Overhaul: These Are The 23 Best Men’s Pea Coats, Car Coats, Walker Coats, and Overcoats
We've researched the best men's winter coats, based on material composition, product rating, and price.
Live Action Getup: Classic in Any Era
Even this weird one.
You Missed These?! The Most Popular Articles from 2020 + A Few of Our Favorites
A look back before we move forward.
10 Best Winter Jackets That Prioritize Warmth But Are Still Stylish
Staying warm this winter while still looking cool as hell.
The Primer Gift Guide for Stylish Men
We wish you a happy Giftmas, and a stylish New Year.
This is the Leather Jacket Style Every Guy Can Pull Off
A tribute to an overlooked outerwear classic.
Primer’s Complete Guide to Sweater Types: Fabric, Fit, and Care
Whether you're dressing up or going for comfort, the sweater is one of the most versatile pieces in a man's wardrobe.