What Is Garden Casual? The Invitation Says Garden Casual Attire – How Do I Rock It?
Understanding the dress code for the best outdoor events of spring and summer.
Style
5 Style & Product Innovations For Men Of Any Build
It's about time men of ALL shapes can dress sharp and comfortably.
Backcountry’s Semi-Annual Sale Deal Picks: Up to 50% Off Outdoor Clothing, Boots & Shoes, and Outerwear
Save on brands like Patagonia, Fjallraven, The North Face, Marmot, and more.
The Getup: Prep Without Presumption – The Summer Getup for (almost) Any Occasion
Wear this outfit to brunch; wear it to your best friend’s birthday party; wear it on a date at a rooftop bar when it’s 100 degrees.
Someone’s Finally Invented A Solution To The Wallet Shuffle
The science, history, and common sense behind why you should get a front-pocket wallet.
These Picks from the Nordstrom Anniversary Sale are the Cheapest of the Year – Red Wing, Wolverine, Allen Edmonds, more
The best pre-sale of the year: Most sizes still in stock, but going fast.
Live Action Getup: Pick a Direction & Drive
Hit the road in this clean summer style.
Amazon Prime Day: The Essential Men’s Fashion Picks
Stock up on style with 2 day shipping and free returns + some of the best fashion prices of the year on Amazon.
The Amazon Outfit: Peak Summer for Amazon Prime Day
Save on this sharp, versatile summer outfit with Prime Day savings.
8 Mistakes 90% of Guys Make When They’re Doing Their Laundry
Pro-level laundry strategies we were never taught that save time – and your clothes.
50 Casual, Non-Preppy Ways To Wear Boat Shoes
Boat shoes are some of the most comfortable shoes you can wear in summer, but it's easy to write them off as being too preppy for your personal style. We've found 50 great outfits with boat shoes that... [more]
What to Wear to Work When It’s Hot – A Complete Guide
Dressing well for work when it's hot can feel impossible. We’ve built summer work outfits to keep you cool for 5 scenarios you're likely to find yourself in, no matter your office dress code.
This G-SHOCK G-STEEL Watch is a Bluetooth Connected Tank Disguised as a Ferrari
Tough enough for special forces, sharp enough for secret agents.
Designer to Deal: Summer Sunglasses Update
Budget-friendly picks for the five iconic sunglasses styles you should rock this summer.
How to Stop Droopy Unbuttoned Collars + Other Genius Fixes to Annoying Style Problems
The best inventions affordably solve annoying, everyday problems. We're kicking ourselves that we didn't come up with them.
It’s The Reader Getup, Brought To You By Primer Fan Devon Welch
Showing off the style of the Primer community!
Enter to Win 1 of 5 Pairs of AO Square Frame Aviators for Primer’s 10th Anniversary!
Built for military aviators and NASA astronauts and now we’re giving away 5 pairs!
3 Tricks for Making Summer Outfits Out of Your Favorite Fall Looks
You've got 2-3 outfits you ALWAYS rock in cooler weather – this summer, you don't have to start from scratch.
The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Deal Picks: Allen Edmonds Father’s Day Sale, Save Up to $200
For a couple of days only, American-Made shoes without the American-Made price tag.
Early Summer Men’s Outfit Inspiration Gallery
Over 150 photos to energize your spring to summer style.
Live Action Getup: What to Wear on a Casual Spring Date
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
How To Rock A Rented Tux
Everything you need to know to get the perfect tuxedo for your perfect night.
The 5 Best Leather Briefcases
Starting at $89 and with most picks under $350, this is the perfect starting place for a new daily carry.