Five stories of craft and commitment.
Custom designed templates exclusively from Primer.
How a surf trip to Nicaragua, a Hail Mary pitch, and cold-calling industry giants helped a tiny company take on the Old Guard of men’s boots.
People are more than happy to give you what you want – you just have to ask the right way.
Dressing for a client meeting in an incredibly casual industry in an incredibly casual city can be baffling. I photographed Primer reader Shane right after a pitch to a client. Guess what? He got the ... [more]
When a billionaire offers advice about work ethic, luck, and standing out from the crowd, we're all ears.
No matter how good your idea is or how talented you are, don’t underestimate the value of working for someone else first.
No more excuses, no more wasted time.
Build, scale, profit.
Inspired big thinkers who altered the course of the country for the better.
It's time to kick things into overdrive. We'll show you how.
"Hard work" isn't physical–it's emotional.
If you've been draining in the workforce for a couple of years you may be starting to get the entrepreneurial itch. We break down the first step: how to look for the funds to launch your project.
There's nothing worse than being in an important meeting, getting put on the spot, and then not being able to verbalize your (great) ideas effectively. We've got an easy technique for communicating ... [more]
What do you get when you combine the product enthusiasm and customer loyalty of Apple, Google’s compulsive drive towards improvement and the slick, urbane look of GQ? As over 7,000 (mostly repeat) ... [more]
Würkin Stiffs founder Jonathan Boos is a self-made man who has created and earned everything around him. And it all started with a paper clip.
Writing emails and teleconferencing in your Superman undies may seem like the ideal work environment, but working from your kitchen table is still working. Get a dose of reality as we break down the ... [more]
If you think all CEO's are synonymous with power suits and MBA's, you've got some catching up to do. Check out how two CEO's have merged their artistic personalities with solid, yet unconventional ... [more]
To survive current economic hardships, you have to act in the now. What better way than getting some inside tips from after this whole debacle blows over, courtesy your future self? Hindsight by way... [more]
The corporate world is calling with nice cars, fancy lunches, and guaranteed paychecks -- if you're willing to put your dream company on hold and sit in a low-walled prison five days a week. If you'... [more]
The easiest way to sell someone is not figuring out what they want but how they want it. Whether a customer or a boss, learn to distinguish the 8 different types of clients and start closing ... [more]
While it may sound obvious, the first step in becoming a successful business leader is understanding the qualities of those who have lead successfully. Find out what it takes so you can lead the ... [more]
If you want to be a millionaire you've got to stop thinking like the middle-class. Change your mindset and your bank account will follow.