6 Scientifically Proven Principles of Persuasion [video]

Known as the “Godfather of Influence,” Dr. Robert Cialdini condenses decades of peer-reviewed studies into 6 actionable techniques for persuading those you meet to agree with you want. Whether that's with business, love, or an overbearing mother-in-law, Dr. Cialdini explains the how and why is more important than the what. His book, “Influence: The Psychology of Persuasion,” has sold over 3 million copies, is a New York Times Best Seller, and has a 4.5 star rating with over 1,200 reviews on Amazon.

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Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.