6 Scientifically Proven Principles of Persuasion [video]

Known as the “Godfather of Influence,” Dr. Robert Cialdini condenses decades of peer-reviewed studies into 6 actionable techniques for persuading those you meet to agree with you want. Whether that's with business, love, or an overbearing mother-in-law, Dr. Cialdini explains the how and why is more important than the what. His book, “Influence: The Psychology of Persuasion,” has sold over 3 million copies, is a New York Times Best Seller, and has a 4.5 star rating with over 1,200 reviews on Amazon.

This post may contain affiliate links, read about our editorial promise
author bio image

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.