Our picks from this huge sale – you won't likely see prices lower than this. Most sizes still in stock at publish time. Gear up for spring on some new essentials.
Shed your winter fur, and get ready for something new.
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Kicking off a fun year of giveaways, new features, and a few surprises.
Save big on quality essentials: $30 sweaters and jeans, $23 shirts.
If you're looking for quality men's jeans that are still affordable, I've tried tons of pairs, and these are my 5 favorites that offer a modern slim, tapered fit.
Most of us still have the tail end of winter to deal with – 30 degrees with snow in much of the country, and heavy rain for the last three days here in Los Angeles. This simple Getup will keep you ... [more]
Start the week off strong.
We poured through 50 pages of sales to bring you our top picks for the biggest sales weekend since the winter holidays.
Valentine's Day doesn't need to be expensive, commercial, or stressful. We've got an outline for an amazing evening at home, no jewelry required.
Your morning routine just got easier.
Selvedge denim, 100% wool Irish-made cardigan, and more.
Not the jersey-wearing kind of guy?
The sweater that's as comfortable as a t-shirt.
The brand for Not-So-Tall Guys is having their limited-time annual winter sale – don’t miss out.
Rugged and refined.
Get inspired to upgrade your own place.
Stay comfortable and look great in smart layering.
A look back before taking on the year ahead.
Figure out what worked – and what didn't.
A casual look that will carry you through the craziness of the holidays.
A steal for a bag with surprisingly nice leather.
These days, sportcoats act more as ornaments to create a dressy appearance, but they’re still coats. There’s no reason you can’t use it functionally too. After all, you paid for the damn thing, ... [more]