Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Andrew Snavely
Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.
For guys who found their style in the early 2000s, we were sworn off all denim that wasn't dark. Fortunately for our range of options, things have lightened up.