A Collection of Awesome Primer Posts from 2018 You Don’t Want to Miss
A look back before taking on the year ahead.
Live Action Getup: Winter in the City
Survive the end-of-year scramble in style.
Gift Ideas for Guys: Over 150 Gift Ideas You Can Actually Ask For
Primer's annual gift guide full of affordable and useful ideas to put on your list for significant others, family, and office parties.
Live Action Getup: Colder Weather Casual Layers
Comfortable never looked so good.
These 7 Complete Getups Prove You Can Pull Off a Brown Leather Jacket
One of our favorite boot companies is now making leather jackets. Here's how we're wearing ours.
These Are The Best Cyber Monday Deal Picks
Our comprehensive guide to the best Cyber Monday deals. All you have to do is click.
Updated for Cyber Monday! The Best Black Friday 2018 Men’s Fashion Deals
A complete list of the best Black Friday sales, watched and updated all day long.
The Best Amazon Black Friday Deals: $25 Watches, $21 New Balances, $12 Flannels, $32 Levi’s 511 + Devices & More!
Win Black Friday by never leaving your house.
Live Action Getup: A Comfortable Thanksgiving
No need to look like you’re dressed for a job interview: This outfit will have you sharp and comfortable whether you’re tossing the pigskin with your cousins or slicing ... [more]