Primer Gift Guides

Figuring out what gifts to give 12 different people all with different price ranges can be a nightmare. Let our experts help. Our gift guides are created to be realistic and affordable. Not trendy and aspirational. Continue to check back here as we publish new ones!

collage of men's gift ideas

100 Realistic & Awesome Gift Ideas for Men – Most Under $100!

Our approach is simple: What are some things we'd like to have, in a normal gift price range, that we haven't already bought for ourselves?

The result: Our annual Gift Ideas fo Guys, 100 great gifts you can actually ask for.

a collage of women gift ideas on a blue to red gradient background

30 Perfect Gift Ideas for the Women in Your Life – Most under $70

The antidote to generic jewelry, lackluster lingerie, and impersonal perfume.

remote secret santa

30 Remote Secret Santa Gift Ideas for Coworkers Under $30 [Free Delivery]

Whether for your office, friend group, or grad school gift exchange, these 30 gifts are a mix of funny, practical, and ridiculous – the perfect type of White Elephant gift. Best of all, they're under $30.

gift guide for stylish men

The Primer Gift Guide for Stylish Men

We wish you a happy Giftmas, and a stylish New Year.

8 unique gift ideas for your guy friends

8 Unique Gift Ideas for Your Guy Friend

Proven, all-occasion gifts that guys can give their guy friends – even the man who has everything.

gift ideas for coffee lovers

Home Upgrades for Coffee Lovers

For anyone dreaming of a Flat White Christmas. These super-easy, but highly-appreciate coffee upgrades will make the recipient's morning coffee noticeably better every day. Now that's a gift worth giving.

10 grooming upgrades that make great gifts gif guide part 2 of 4 - background with scissors and badger brush repeating

10 Grooming Upgrades That Make Great Gifts

Some of the best gifts are nicer versions of the things we use everyday.

For more, check out Primer's gift idea post tag to see every single gift idea guide we've ever published.