Every Memorial Day Weekend Sale Worth Shopping + Our Picks
We shopped so you don't have to.
The Getup: Summer Evening Ready
A little bit dressed up, a little bit playful, 100% put-together. We’re back, baby.
Deal Alert: 30% Off USA-Made Flint And Tinder Unlined Waxed Trucker Jacket
This Primer reader favorite is 30% off, the lowest price for the rest of the season.
1 Look, 2 Budgets: Melted Ice Cream
Summer in the city is heating up. Time for a break, even if just for a moment.
A Man’s Complete Guide to Linen: Hacks for Wrinkles, Affordable Picks, Outfit Inspiration & More
How to wear and care for linen, the easy way.
Summer Deal Picks: Extra 50% Off Sale Items at J.Crew
J.Crew quality at Target prices.
Are Slim Jeans Out of Style?? Style Q&A
A Primer reader wrote in to ask if slim and taper jeans are going out of style since he heard skinny jeans were out.
5 Under $50 – April 26
A collection of deal finds you don't want to miss.
Live Action Getup: Spring Morning in Neutrals
Spring is the season of pink, purple, and baby blue pastels. But first, coffee.