Style Archives

Don Draper’s Suit: How to Dress Like a Modern Day Mad Man

Don Draper may not be the best of gentlemen, but he certainly has great style. With Mad Men Season 4 starting tomorrow, we decided to take a look at getting the look -- on the cheap.

Kennedy Sunglasses by Anon: Primer Approved

Wayfarers are the new aviators. There I said it. The new standard. The blue dress shirt of men’s shades. The summer sunglasses every guy should have. Check out our pick: Anon's Kennedy.

The Boat Shoe: Primer Approved

Not owning a boat is no reason to not have a pair of boat shoes in your footwear arsenal. With a timeless look and a versatile style, you'll look great at a company barbecue or just heading out in ... [more]

Why Do Men’s and Women’s Shirts Button on Different Sides?

If you've ever accidentally tried on a shirt intended for the opposite gender, you no doubt figured it out as soon as you tried to button the buttons. Why do clothiers put the buttons for men and ... [more]

Six No-no’s for a Suited Man

You're finally at a place in life where you need to wear a suit somewhere other than a relative's wedding, so wear it right and avoid these six fashion faux pas that turn you from stylish to childish... [more]

Boots That Make a Stomping Statement: The 875 by Red Wing

Whether or not your shoes actually offer a window to your soul, they definitely reveal if you've got good taste or not. Make a bold style statement with these classically designed and eye-catching ... [more]

Traveling In Style: How to Pack, Dress, Behave and other Essential Rules for Travel

In the world of travel a man needs to know how to carry himself and his stuff. From the cab to the terminal there are rules for a man to follow to make sure he departs and arrives like a gentleman, ... [more]

Back in Black: Return to the Dark Side of Watches

These days, the majority of watch faces are silver or some crazy color. No matter what you heard, black is always the new black, so keep it classy and add a black faced watch to your collection.

Win a 20th Anniversary Skagen Watch – The Primer Meet & Greet Survey

We'd love to get to know you a little better. So much so we're giving away a 20th Anniversary Limited Edition Skagen watch. Come say hi and enter to win.