A Whole New World of Multitools
New tools from Craftsman and Crescent can perform lots of tasks cheaper than buying individual tools – and they work pretty darn well too.
Enter to Win this Beautiful Orient Disk Watch + Primer Exclusive Discount Code
Class up your wrist by winning this Orient disk watch.
Arnette Dibs Sunglasses: Serious UV Protection with Swappable Style
How one pair of sunglasses matches any mood (and getup).
Enter to Win 1 of 3 Prizes in Our Graduation Prize Pack Sponsored by 7 Regent Lane!
Enter the real world in style by entering our Graduate Giveaway for your chance to win an interview ready suit from 7 Regent Lane or some stylish accessories from Bostonian and Skagen.
Graduating Your Style: Effortless Gent’s New E-book for Learning to Dress Better & Shop Smarter
Whether you've recently entered the workforce or you've realized it's time to make a change, upgrading your style is a daunting task that can pose some difficulty. We're taking a look into the new ... [more]
Which Protein Bar Packs a Punch?
Chalky. Cringe-worthy taste. We've all had bad bars. We sampled 4 popular options of protein bars and rated them on taste, texture, and nutrition so you don’t have to.
Win a Custom Shirt from Joe Button, with 2 Lucky Winners!
Joe Button is giving away 2 shirts to 2 lucky Primer readers.
A Value Knock-Out: The Apartment Friendly Punching Bag Solution
Think a small living space stands between you and a literally kick-ass punching bag workout? Think again, with this smart, compact solution.
Enter to Win a Piranha Tool by PocketToolX!
This tiny tool, no bigger than a business card holder, has 12 wrenches and a slew of other tools perfect for stashing in your bag to make sure you've always got the right tool for the job – and we'... [more]
RibbedTee Giveaway: Enter to Win 1 of 10 Packs of Undershirts from RibbedTee!
This isn't your typical boxy undershirt. We've teamed up with RibbedTee to giveaway 10 packs of their ultra-comfortable Classic Fit undershirts!
HD Video in the Palm of Your Hand
Whether you're capturing memories at a family event or you just need instant documentation of the next YouTube hit, the Flip camera is your new best friend.
100 Days of Fitness: The Cure for Holiday Pounds
How long does it take to change your life? Follow author Robert Fure as he begins a 100 day trek to a fitter, healthier life by following this simple program. Today, we talk about melting Holiday ... [more]
Wireless Made Simple: A Review of the Cisco Valet
No matter how tech savvy you are, you've got to admit that setting up and sharing a wireless connection is more hassle than it should be. Or, at least, it used to be thanks to the Cisco Valet.
Bring the Party to Your Holiday Get-Together with Spiked Caramel Cider
Since you no longer sit at the kiddy table during Thanksgiving, you can't just show up empty handed. Avoid the difficult (baking!) and the stale (more casseroles!) and spice things up with a delicious... [more]
Our Man Clint – The Eastwood Factor + Contest!
We celebrate one of the world's manliest of men with a Clint Eastwood retrospective - and by giving you a chance to win some awesome free stuff.
100 Days of Fitness: The Muscle Aesthetic
How long does it take to change your life? Follow author Robert Fure as he begins a 100 day trek to a fitter, healthier life by following this simple program. Today, we talk about the Fat Free Muscle ... [more]
100 Days of Fitness Special: Men’s Health in Movember
Fitness is more than just looking good on the beach and shedding pounds. To help raise awareness about the often ignored men's health issues, I'll be growing a Mo and feeling my balls. Read on to ... [more]
Reinventing the Nerd with the Rebel Fitness Guide
If you thought nerds were overweight weirdo-beardos eating Oreos in their moms' basements, think again. Just because we relate to Comic Book Guy doesn't mean we have to look like him. We check in with... [more]
100 Days of Fitness: Week 25 – Work Ethic
How long does it take to change your life? Follow author Robert Fure as he begins a 100 day trek to a fitter, healthier life by following this simple program. Today, we talk about work ethic and a ... [more]
Don Draper, Canadian Club, & The Godfather of Whisky
We sit down with the Godfather of Whisky and talk the Mad Men drink of choice - because if you can't be Don Draper, you can at least drink like him.
100 Days of Fitness: Week 24 – 5 Common Home Gym Mistakes
How long does it take to change your life? Follow author Robert Fure as he begins a 100 day trek to a fitter, healthier life by following this simple program. Today, we talk about the five mistakes ... [more]
Talking To Yourself: How Daily Affirmation Really Works
To this point, you've probably thought talking to yourself was something reserved for nutjobs on the sidewalk and that weird guy at work. But what if they're on to something? Maybe the person you ... [more]
100 Days of Fitness: Week 23 – Why We Work Out & The 30 lbs Lost Marker
How long does it take to change your life? Follow author Robert Fure as he begins a 100 day trek to a fitter, healthier life by following this simple program. Today, we talk about finding the real ... [more]
100 Days of Fitness: Week 22 – A Week Without a Workout
How long does it take to change your life? Follow author Robert Fure as he begins a 100 day trek to a fitter, healthier life by following this simple program. Today, we talk about when to give your ... [more]