5 Style & Product Innovations For Men Of Any Build
It's about time men of ALL shapes can dress sharp and comfortably.
Minimalist Style: Dress Better With Less Effort + 5 Complete Getups For Inspiration!
Simplify your life and have better style.
You may be disappointed if you fail, but you are doomed if you don’t try. –Beverly Sills Tweet This
-
Summer Jeans: Our 10 Favorite Pairs You Can Still Wear in the Hotter Months
Fear not, you can still get your favorite denim look in summer with fits and cuts that cater to heat and comfort.
-
What Is Garden Casual? The Invitation Says Garden Casual Attire – How Do I Rock It?
Understanding the dress code for the best outdoor events of spring and summer.
-
Small Talk Ammo: An Important New Oscar Category, Why the Strongest Athletes Aren’t Ripped, & Nachos from the Grill
Twice a month, we’ll provide a bevy of ideas behind compelling headlines, stories, facts, tips, and tricks to help you nail the many various social interactions you’ll encounter.
8 Questions to Ask Yourself BEFORE You Start Writing Your Resume
Tried and tested techniques to master the art of selling yourself.
Live More Intentionally.
Subscribe to the Primer newsletter and get our latest affordable style inspiration, thoughtful stategies for a fulfilling life, and first dibs on Primer exclusive deal finds delivered straight to your inbox.
Primer is proudly spam free. Unsubscribe at any time.
The Millennial’s Guide to Philosophy: Camus
What every man needs to know about living life on his own terms.
Backcountry’s Semi-Annual Sale Deal Picks: Up to 50% Off Outdoor Clothing, Boots & Shoes, and Outerwear
Save on brands like Patagonia, Fjallraven, The North Face, Marmot, and more.
Advanced Style Tip: Learning to See The Details That Define Great, Simple Summer Style
Summer heat requires our outfits to be made up of only a short sleeve shirt and shorts – instead of getting frustrated by a lack of variety and layers, it's the perfect time to grow your ability to ... [more]
This Portable 4K Projector Won The CES Innovation Award And Costs As Much As A Nice TV
Yes, you can ditch your TV for a 4K projector.
The Getup: Prep Without Presumption – The Summer Getup for (almost) Any Occasion
Wear this outfit to brunch; wear it to your best friend’s birthday party; wear it on a date at a rooftop bar when it’s 100 degrees.
This G-SHOCK G-STEEL Watch is a Bluetooth Connected Tank Disguised as a Ferrari
Tough enough for special forces, sharp enough for secret agents.
Designer to Deal: Summer Sunglasses Update
Budget-friendly picks for the five iconic sunglasses styles you should rock this summer.
5 Promises Every Modern Guy Should Make to Himself
Staying true to yourself will get you what you want, but it won't always be easy.
Small Talk Ammo: A Caffeinated Supreme Court, Vanilla is Worth More Than Silver, and Gluten-Free Hot Dog Water
Everything you need to start or participate in this weekend's conversations.
How to Stop Droopy Unbuttoned Collars + Other Genius Fixes to Annoying Style Problems
The best inventions affordably solve annoying, everyday problems. We're kicking ourselves that we didn't come up with them.
It’s The Reader Getup, Brought To You By Primer Fan Devon Welch
Showing off the style of the Primer community!
Enter to Win 1 of 5 Pairs of AO Square Frame Aviators for Primer’s 10th Anniversary!
Built for military aviators and NASA astronauts and now we’re giving away 5 pairs!
Budget / Basic / Broke: Upgrade From Your College Guitar to a Lifetime Instrument at Every Price Point
We jammed on three of the best acoustic guitars in every price range, guided by master guitar builder and Nashville legend Marty Lanham and guitar journalist Glen Parry. "Wonderwall" will never be the... [more]
3 Tricks for Making Summer Outfits Out of Your Favorite Fall Looks
You've got 2-3 outfits you ALWAYS rock in cooler weather – this summer, you don't have to start from scratch.