Small Talk Ammo: Jurassic Park is Old, BYO Toilet to Korea, and The World’s Oldest Cat
Welcome to Small Talk Ammo, a new Primer feature designed to keep your weekend social interactions easy.
Budget / Basic / Broke: Upgrade From Your College Guitar to a Lifetime Instrument at Every Price Point
We jammed on three of the best acoustic guitars in every price range, guided by master guitar builder and Nashville legend Marty Lanham and guitar journalist Glen Parry. "Wonderwall" will never be the same.
Dream big and dare to fail. –Norman Vaughan Tweet This
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3 Tricks for Making Summer Outfits Out of Your Favorite Fall Looks
You’ve got 2-3 outfits you ALWAYS rock in cooler weather – this summer, you don’t have to start from scratch.
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5 Things to Listen to When Trying to Work, Study, and Focus
When podcasts and lyrics get too distracting, try these five flow state supporting choices to help you lock in and actually get some work done.
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The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Deal Picks: Allen Edmonds Father’s Day Sale, Save Up to $200
For a couple of days only, American-Made shoes without the American-Made price tag.
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Travel Messing Up Your Gym Routine? Try These 3 On-The-Road Workouts
Our Certified Strength and Conditioning Specialist created workouts for your hotel room, an open field, or minimal hotel gym.
Free Art Printable: Minimalist Military Alphabet – Infinitely Scalable
This Scandinavian-inspired artwork is free to download, we'll show you how to create a giant print for cheap.
How to Get Into Journaling: The One Thing That Can Change Everything
Self-reflection is the single most important thing you can do to be better than you were yesterday. We'll show you just how easy and unintimidating journaling is.
Early Summer Men’s Outfit Inspiration Gallery
Over 150 photos to energize your spring to summer style.
Live Action Getup: What to Wear on a Casual Spring Date
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
The 10 Best Whiskies Under $50 That Don’t Start With Jack, Jim, Johnnie, or Jameson
Got your start with the major players but not sure what to order in the sea of mid-tier whiskey options?
How Everyday Clothing Was Influenced by Military Style: A Visual Timeline
Many of the clothes men wear every day were initially developed for armies around the world. We trace the origins of 12 common men's fashion picks back 400 years.
![My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration](https://www.primermagazine.com/wp-content/uploads/2018/04/spring-hairstyles_feature.jpg)
My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration
Shed your winter fur, and get ready for something new.
What’s The Difference Between Eau de Toilette and Cologne?
Discover the science of scent, and how to apply your signature scent correctly.
Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
The Brands of Bond
An A to Z look at 007's clothing labels.
Win 1 of 3 Pairs of Wolverine 1,000 Mile Boots: Primer Wants To Thank You For 10 Amazing Years
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Primer is 10 Years Old! A Personal Message from Andrew
Kicking off a fun year of giveaways, new features, and a few surprises.