Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
How wonderful it is that nobody need wait a single moment before starting to improve the world. –Anne Frank Tweet This
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How Everyday Clothing Was Influenced by Military Style: A Visual Timeline
Many of the clothes men wear every day were initially developed for armies around the world. We trace the origins of 12 common men’s fashion picks back 400 years.
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![My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration](https://www.primermagazine.com/wp-content/uploads/2018/04/spring-hairstyles_feature.jpg)
My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration
Shed your winter fur, and get ready for something new.
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What’s The Difference Between Eau de Toilette and Cologne?
Discover the science of scent, and how to apply your signature scent correctly.
The Brands of Bond
An A to Z look at 007's clothing labels.
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Win 1 of 3 Pairs of Wolverine 1,000 Mile Boots: Primer Wants To Thank You For 10 Amazing Years
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Primer is 10 Years Old! A Personal Message from Andrew
Kicking off a fun year of giveaways, new features, and a few surprises.
9 Menswear Myths Debunked
Like old wive's tales, these menswear myths have been passed down with good intentions, but we need to set the record straight.
Starting Time: Building an Outfit Around a Seiko Dive Watch
Our outfit series where the watch comes first.
Gift Ideas for Guys: Over 130 Affordable Gifts You Can Actually Ask For
Our annual gift guide for coming up with realistic gift ideas you can actually ask for.
Are You T-Shaped? Jack of All Trades, Master of One – And How to Be Both
How to make yourself the (new) Renaissance Man.
The 5 Best Wool Shirts
Modern wool shirts are comfortable and easy to wear, while also being great at regulating body temperature. Here are our picks.
Best Cyber Monday Deals List + Single Store Style with J.Crew 40% + 10% Off + Best Amazon Picks
Last chance for some of the biggest savings of the year.
What to Wear When You’re Not Sure How Dressed Up You Need to Be
An introduction to dressing like a social chameleon.
50 Best Men’s Black Friday Buys + Complete Black Friday Sales List
We scoured the sales so you don't have to.
Great Deals from Amazon’s Black Friday Sales – Updated All Day
Some of Amazon's best deals of the year on watches, fashion and more.
19 Picks from Huckberry’s Black Friday Sale
Save big from your favorite gear outfitter.