The Ultimate Bag of Dirty Tricks for Salary Negotiation
Bring home more bacon: Salary negotiation tips and strategies from industry experts.
What is Smart Casual? Primer’s Complete Guide
The single best fashion tip for dressing better: how to incorporate smart casual outfits and elements into your wardrobe so that you’re the best dressed guy – wherever you go.
Every strike brings me closer to the next home run. –Babe Ruth Tweet This
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The Four Flaws Keeping You From Fitness: An Absolute Beginner’s Guide To Avoiding Self-Sabotage
Are you your own worst enemy when it comes to health and fitness? Here’s how to finally get out of your own way.
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The 10 Best Grooming Tips from Queer Eye Expert Jonathan Van Ness
“Pomade! Pomade! Pomade!”
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Don’t Wear a Uniform: 6 Accessories to Be the Best-Dressed Guy in the Room
The difference between you and the schlubs in the cubicle across the hall? You emphasize the details.
Win 1 of 3 Pairs of Allen Edmonds Strand Cap-toe Oxfords for Primer’s 10th Anniversary!
We're celebrating Primer's 10th anniversary with huge giveaways all year long. Now's your chance to win our favorite classic shoes from an iconic American-made brand.
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Upgrade Your Bedroom: 8 Key Picks for a Modern Gentleman’s Bedroom
Create a calm, cool living space that truly feels like home.
How to Survive a Conversation on Football: A Cheatsheet
Don't know sports? We'll give you the play-by-play.
Small Talk Ammo: “History’s Most Amazing Photo,” A Video from the Surface of an Asteroid, & The Loch Ness Monster on Google Earth
Everything you need for great conversations this weekend.
10 Style Skills Guys Can Do Themselves + How-tos
Self-sufficient style.
Live Action Getup: Pick a Direction & Drive
Hit the road in this clean summer style.
Amazon Prime Day: The Essential Men’s Fashion Picks
Stock up on style with 2 day shipping and free returns + some of the best fashion prices of the year on Amazon.
Amazon Prime Day: The Best Deals On Devices, Gadgets, and Gizmos
Black Friday in July.
Amazon Prime Day: The Best Home Interior Deals
Our picks for the best savings on furniture & smart home.
The Amazon Outfit: Peak Summer for Amazon Prime Day
Save on this sharp, versatile summer outfit with Prime Day savings.
Amazon Prime Day Is This Monday: Exclusive Leaks, Deals Available Now, and Details to Know
Get ready for Amazon's biggest sale of the year.
Small Talk Ammo: Friday the 13th, Croatia(!?), & The Highest-Grossing Animated Film Just Came Out
Twice a month, we'll provide a bevy of ideas behind compelling headlines, stories, facts, tips, and tricks to help you nail the many various social interactions you'll encounter. Equipped with this ... [more]
8 Mistakes 90% of Guys Make When They’re Doing Their Laundry
Pro-level laundry strategies we were never taught that save time – and your clothes.
50 Casual, Non-Preppy Ways To Wear Boat Shoes
Boat shoes are some of the most comfortable shoes you can wear in summer, but it's easy to write them off as being too preppy for your personal style. We've found 50 great outfits with boat shoes that... [more]