Primer | Affordable Men's Fashion & Lifestyle

Win 1 of 3 Pairs of Allen Edmonds Strand Cap-toe Oxfords for Primer’s 10th Anniversary!

We're celebrating Primer's 10th anniversary with huge giveaways all year long. Now's your chance to win our favorite classic shoes from an iconic American-made brand.

Upgrade Your Bedroom: 8 Key Picks for a Modern Gentleman’s Bedroom

Create a calm, cool living space that truly feels like home.

How to Survive a Conversation on Football: A Cheatsheet

Don't know sports? We'll give you the play-by-play.

Small Talk Ammo: “History’s Most Amazing Photo,” A Video from the Surface of an Asteroid, & The Loch Ness Monster on Google Earth

Everything you need for great conversations this weekend.

Deals! $9.99 Jeans Today Only, $300 Italian Wool Flannel Suit, 40% + 10% off at Gap, + more

Going fast.

10 Style Skills Guys Can Do Themselves + How-tos

Self-sufficient style.

What’s The Difference Between A Trucker Jacket And A Denim Jacket?

Setting the record straight on America’s favorite jacket.

Recreate This Room: The Neutral Living Room

Affordable swaps so you can have a place you’re proud of.

Fall Getup Week: The Patterned T-Shirt + Vote For Your Favorite Getup from This Week!

The t-shirt is the easiest and most comfortable of fall layers – do more, keep the comfort.

A Guy's Guide To Growing Up

Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.