How to Lace Your Boots to Fix Heel Slipping and Prevent Rubbing
Because new boots shouldn't mean blisters.
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The Fascinating (and Some Surprising) Military Origins of 14 Things You Wear All the Time
The deep history behind the styles you wear every day.
19 Fresh Fall Style Picks You’re Going to Love Wearing Now
New arrivals, modern classics.
12 Chore Coat Picks You’ll Wear Into the Ground This Fall (All Budgets)
The perfect lightweight jacket for modern life.
43 Labor Day Weekend Deal Picks + Full Sales List
Easy weekend, good deals.
Our 37 Favorite Jean Jacket Outfits: Save This Massive Outfit Swipe File for Inspiration
Easy mix and match outfit building with a denim jacket.
Buying Affordable, QUALITY, American-made Style Just Got a Little Easier
Improve your style in more ways than one.
These 4 Outfit Ideas Show How Color Blocking Makes Creating New Looks Effortless
When you find an outfit color combination you like, sliding the colors between the component pieces is an easy way to make new outfits.
A Dad’s Summer Guide to Staying Sane When The Kids are Home
When summer break turns your home into a whirlwind of endless energy and constant chatter, finding sanity as a dad becomes an art form.