The Four Flaws Keeping You From Fitness: An Absolute Beginner’s Guide To Avoiding Self-Sabotage

Are you your own worst enemy when it comes to health and fitness? Here’s how to finally get out of your own way.

You become what you believe. –Oprah Winfrey Tweet This

The 10 Best Grooming Tips from Queer Eye Expert Jonathan Van Ness

“Pomade! Pomade! Pomade!”
Don’t Wear a Uniform: 6 Accessories to Be the Best-Dressed Guy in the Room

The difference between you and the schlubs in the cubicle across the hall? You emphasize the details.
The Ultimate Bag of Dirty Tricks for Salary Negotiation

Bring home more bacon: Salary negotiation tips and strategies from industry experts.

Win 1 of 3 Pairs of Allen Edmonds Strand Cap-toe Oxfords for Primer’s 10th Anniversary!

We're celebrating Primer's 10th anniversary with huge giveaways all year long. Now's your chance to win our favorite classic shoes from an iconic American-made brand.

Upgrade Your Bedroom: 8 Key Picks for a Modern Gentleman’s Bedroom

Create a calm, cool living space that truly feels like home.

Live More Intentionally.

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How to Survive a Conversation on Football: A Cheatsheet

Don't know sports? We'll give you the play-by-play.

Small Talk Ammo: “History’s Most Amazing Photo,” A Video from the Surface of an Asteroid, & The Loch Ness Monster on Google Earth

Everything you need for great conversations this weekend.

Deals! $9.99 Jeans Today Only, $300 Italian Wool Flannel Suit, 40% + 10% off at Gap, + more

Going fast.

10 Style Skills Guys Can Do Themselves + How-tos

Self-sufficient style.

What’s The Difference Between A Trucker Jacket And A Denim Jacket?

Setting the record straight on America’s favorite jacket.

What to Wear to Work When It’s Hot – A Complete Guide

Dressing well for work when it's hot can feel impossible. We’ve built summer work outfits to keep you cool for 5 scenarios you're likely to find yourself in, no matter your office dress code.

This G-SHOCK G-STEEL Watch is a Bluetooth Connected Tank Disguised as a Ferrari

Tough enough for special forces, sharp enough for secret agents.

Designer to Deal: Summer Sunglasses Update

Budget-friendly picks for the five iconic sunglasses styles you should rock this summer.

5 Promises Every Modern Guy Should Make to Himself

Staying true to yourself will get you what you want, but it won't always be easy.

Small Talk Ammo: A Caffeinated Supreme Court, Vanilla is Worth More Than Silver, and Gluten-Free Hot Dog Water

Everything you need to start or participate in this weekend's conversations.

How to Stop Droopy Unbuttoned Collars + Other Genius Fixes to Annoying Style Problems

The best inventions affordably solve annoying, everyday problems. We're kicking ourselves that we didn't come up with them.

It’s The Reader Getup, Brought To You By Primer Fan Devon Welch

Showing off the style of the Primer community!

Enter to Win 1 of 5 Pairs of AO Square Frame Aviators for Primer’s 10th Anniversary!

Built for military aviators and NASA astronauts and now we’re giving away 5 pairs!

Budget / Basic / Broke: Upgrade From Your College Guitar to a Lifetime Instrument at Every Price Point

We jammed on three of the best acoustic guitars in every price range, guided by master guitar builder and Nashville legend Marty Lanham and guitar journalist Glen Parry. "Wonderwall" will never be the... [more]

A Guy's Guide To Growing Up

Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.