Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
The best time to plant a tree was 20 years ago. The second best time is now. –Chinese Proverb Tweet This
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How Everyday Clothing Was Influenced by Military Style: A Visual Timeline
Many of the clothes men wear every day were initially developed for armies around the world. We trace the origins of 12 common men’s fashion picks back 400 years.
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My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration
Shed your winter fur, and get ready for something new.
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What’s The Difference Between Eau de Toilette and Cologne?
Discover the science of scent, and how to apply your signature scent correctly.
The Brands of Bond
An A to Z look at 007's clothing labels.
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Win 1 of 3 Pairs of Wolverine 1,000 Mile Boots: Primer Wants To Thank You For 10 Amazing Years
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Primer is 10 Years Old! A Personal Message from Andrew
Kicking off a fun year of giveaways, new features, and a few surprises.
9 Menswear Myths Debunked
Like old wive's tales, these menswear myths have been passed down with good intentions, but we need to set the record straight.
Live Action Getup: The Sportcoat as Casual Outerwear
These days, sportcoats act more as ornaments to create a dressy appearance, but they’re still coats. There’s no reason you can’t use it functionally too. After all, you paid for the damn thing, ... [more]
Experiment With Silhouette to Revolutionize Your Look
A beginner’s guide to one of the most overlooked tools in men’s style.
Live Action Getup: Heading Back Home
As our year comes to a close, we make our way back to the places that shaped us.
Girlfriend Gift Guide: 15 Perfect Gift Ideas for the Women in Your Life from Our 3 Favorite Female Influencers
Who knows more about what girls like than the women she follows on Instagram?
12 Hilarious Ugly Christmas Sweaters Available with Amazon Prime
Gone are the days of having to schlep from Goodwill to Salvation Army, digging through the Grandma-only sized remaining ugly Christmas sweaters. These 12 picks are not only available on Amazon Prime ... [more]
The 20 Best Men’s Pea Coats, Car Coats, Walker Coats, and Overcoats
We've researched the best men's winter jackets, based on material composition, product rating, and price.
How to Get Free Audiobooks + 5 Picks to Start
Audiobooks are one of the greatest ways to read books while on the go. Here's how to get them for free.
20 Affordable Picks for a Mid-Century Modern Apartment
Upgrade your place without the designer price tag.
1 Pair of Boots, 3 Completely Different Outfits
Proving the right boots can have many different sides, just like you.