The New & Improved Mother’s Day Gift Guide — Now With 30% More Thoughtfulness
For most moms, the best present is your presence. We’ve rounded up some things that are easier to wrap, too.
- Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
A Guy's Guide To Growing Up
Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.
30% Off Sitewide at One of Our Favorite Denim Brands + Other Massive Deal Picks
This site hardly ever does sales. Plus great deals from J.Crew, J.Crew Factory, and more on shoes and summer must-haves.
What Causes Hair Loss & How To Fight It
There’s more than enough noise out there on hair loss, but what actually helps and what do you need to know?
There’s No Shame in Being a Jeans & T-Shirt Guy: Here’s How to Do It Intentionally
For rebels with or without a cause, this isn’t just a look. It’s a way of life.
The 4 Most Comfortable Dress Shoes For Commuting to Work
Have a new crop of hybrid dress sneaker companies finally solved the problem of needing a pair of comfortable shoes for commuting and a dressy pair for the office?
The Haircut: Chris Pratt
A how-to on getting Star Lord's haircut by barber Zach Linhardt of Lakeside Barbershop, Oklahoma City.
Tired of Blowing Out Your Jeans? This Denim Has Kevlar Built In
You can wear them every day. And you’ll probably never wear them out.
This Spring Business Casual Capsule Wardrobe Makes Dressing for Work Effortless + 12 Outfit Examples
A few key pieces are all you need to take on your spring work style and create almost endless possibilities. Don’t get overwhelmed; we’ll walk you through it step by step, with 12 examples to get ... [more]
33 Affordable Home Decor Picks No One Will Believe You Bought on Amazon
We combed through Amazon's new home category, and found 33 well-designed (and well-reviewed) items to elevate your space that won't drain your retirement fund.