Primer | Affordable Men's Fashion & Lifestyle

The 9 Best Waxed Canvas Jackets: History, Style, and Affordable Picks

Waxed cotton canvas creates a water-resistant and lightweight layer with a history dating back to the 1500s. Today, waxed jackets add a functional and rugged style to your ... [more]

23 of the Best Cyber Monday Deal Picks to Shop Before They Sell Out + Full List

The last hurrah of the Black Friday sales weekend.

Complete Black Friday Sales List + Picks + Getups Made From Deals

Black Friday is here. And we've put in some serious time distilling what's worth shopping and what's worth skipping.

Gift Ideas for Guys: Over 150 Gift Ideas You Can Actually Ask For

Primer's annual gift guide for men full of affordable and useful ideas to put on your list for significant others, family, and office parties.

We Compiled The Deals for the Last 4 Black Fridays So You Know What Sales to Expect This Year

In just seven days, the biggest shopping day of the holiday season--make that the year--will be upon us. This guide will help you shop smart and not spend wastefully.

15 Home Upgrades Under $150 For Things That Have Been Lingering Around Since College

Even if you've been done with the dorm for a decade, these home interior swaps will work on an intern's budget.

There are 45 Days Until the End of the Decade: I Just Booked My AirBnB for My End of Year Reflection – And So Should You!

When was the last time you set aside time to think?

8 Sustainable Menswear Brands That Are Combating Fast Fashion

These forward-thinking companies are changing the way your clothing is made – and discarded.

What Is The Best Way To Drink Mezcal?

Have you ever felt...intimidated by certain drinks?