Primer’s Summer Survival Guide 2022
Let's do summer on purpose.
Spend
40 of the Best Memorial Day Weekend Sales Finds + Full Deals List
Likely the *second* best sales weekend of the entire year – and the unofficial start of summer – now is the prudent time to nab deeply discounted shirts, suits, shorts, jeans, and more.
Advanced Style Tip: Learning to See The Details That Define Great, Simple Summer Style
Summer heat requires our outfits to be made up of only a short sleeve shirt and shorts – instead of getting frustrated by a lack of variety and layers, it's the perfect time to grow your ability to ... [more]
The Drawstring Chino Is The Pant For Our New Normal
Our comfort requirements have changed – and so has the chino. By Primer reader Christopher A. Like many office workers, I began working from...
Deal Picks: ~$30 Shorts, Shirts, and Jeans + More at Banana Republic
It's the end of the season, and that means it's a smart time to stock up on a discount.
18 Beautiful Black on Black Watches
Your wrist game is playing by new rules.
Dressing Up the Henley
How do you create an elevated casual look that’s effortlessly cool AND incredibly comfortable? Funny you should ask…
The Getup: Elevated Spring Casual
Not one of these items is dressy, yet the considered combination of colors and textures creates a very polished outfit.
The Internet’s Favorite Beard Trimmer Has Just Been One-Upped
Tired of junky hair trimmers that tug and burn out?