Rethink Your Swim Trunks: 14 Swimsuits You’ll Want to Wear In and Out of Water
Your guide for what to look for in a stylish bathing suit this summer.
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Video – 5 Years Later: Chippewa Boots Follow-up Review
We revisit an American-made pair of boots now that they've been used for 5 years.
Dressing Up the Henley
How do you create an elevated casual look that’s effortlessly cool AND incredibly comfortable? Funny you should ask…
Every Memorial Day Weekend Sale Worth Shopping + Our Picks
Start your summer off on the right foot with our roundup of the best deals on the internet.
70% Off Clearance at Abercrombie & Fitch – Most Sizes Still Available in Our Picks
Logo-free staples at dirt cheap prices. Ends soon.
12 Upgrades I Always Pack for a Trip or Vacation
Tips, tricks, and products to make your travel easier and more stylish from Primer’s very own travel ninja.
Deal: This $100 Suit Will Kill It at All of the Summer Weddings You Have to Go to
A roster of summer weddings looming on your calendar? This flex chino suit has your back, and your wallet.
The Surprising Essential for Spring You Never Expected + 7 Outfits That Prove It
There's a simple and affordable pick that'll make dressing great super easy – and you never saw it coming.
30% Off Sitewide at One of Our Favorite Denim Brands + Other Massive Deal Picks
This site hardly ever does sales. Plus great deals from J.Crew, J.Crew Factory, and more on shoes and summer must-haves.