Prime Day is Coming: 32 Deals That are Already Live + What to Watch Out For Based on Last Year
Our comprehensive guide to 48 hours of exclusive deals and discounts + finds that are already discounted.
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Live Action Getup: Desert Shade
Ready for summer? It's going to be a hot one.
These 32 Men’s Clothing Brands Make Great Style Dead Simple
A complete guide to brands you can bank on.
Father’s Day Gift Ideas He’ll Actually Want
The best Father's Day gifts (that aren't a "#1 Dad" mug).
Every Memorial Day Weekend Sale Worth Shopping + Our Picks
We shopped so you don't have to.
The Getup: Summer Evening Ready
A little bit dressed up, a little bit playful, 100% put-together. We’re back, baby.
Pants Rise Explained (and Why Low Rise Isn’t Always Your Best Choice)
One of the most important dimensions for fitting pants isn't on the label.
Deal Alert: 30% Off USA-Made Flint And Tinder Unlined Waxed Trucker Jacket
This Primer reader favorite is 30% off, the lowest price for the rest of the season.
1 Look, 2 Budgets: Melted Ice Cream
Summer in the city is heating up. Time for a break, even if just for a moment.