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Win 1 of 3 Pairs of Allen Edmonds Strand Cap-toe Oxfords for Primer’s 10th Anniversary!

We're celebrating Primer's 10th anniversary with huge giveaways all year long. Now's your chance to win our favorite classic shoes from an iconic American-made brand.

Upgrade Your Bedroom: 8 Key Picks for a Modern Gentleman’s Bedroom

Create a calm, cool living space that truly feels like home.

Deals! $9.99 Jeans Today Only, $300 Italian Wool Flannel Suit, 40% + 10% off at Gap, + more

Going fast.

What’s The Difference Between A Trucker Jacket And A Denim Jacket?

Setting the record straight on America’s favorite jacket.

Recreate This Room: The Neutral Living Room

Affordable swaps so you can have a place you’re proud of.

Fall Getup Week: The Patterned T-Shirt + Vote For Your Favorite Getup from This Week!

The t-shirt is the easiest and most comfortable of fall layers – do more, keep the comfort.

Fall Getup Week: How to Style Your Favorite Rugged Fall Threads

Ready for work – or the weekend.

Fall Getup Week: What to Wear on (Almost) Any First Date

The fail-safe outfit you can wear on a date when you're not sure how dressed up to be.

Fall Getup Week: The Modern Minimalist

The future is clean and casual.

A Guy's Guide To Growing Up

Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.

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