The weird history of the most iconic cocktail and why science says Bond's recipe is wrong.
Five items you need from the King of Timeless Cool.
On a recurring basis, Primer likes to shine the spotlight on great, brave, and innovative men who get left out of the history books. In honor of July 4th, we celebrate five courageous souls who helped... [more]
Bourne is back – and we're highlighting our favorite lessons from the series, AND giving away a copy of the newest installment with a FitBit Charge 2!
Chef and burger deviant Mathew Ramsey on unlocking your grill creativity.
Because you should be spending your vacation money on the experiences that really count.
Tips from cigar experts on how to select, light, and enjoy a stogie with the person who determines your salary.
The five steps to the home buying process, explaining the different parties, fees, and other surprising things that pop up when trying to buy your first house.
Two mediums for a good lookin’ price? It’s a trap: Why you should ALWAYS order the large pizza.
Do you know how to properly lift a heavy object? Or entertain young kids? Or survive a bear attack?The thoughtful folks over at Art...
Pour a whiskey, kick back, and immerse yourself in the classic American art form + some of my favorite sipping whiskies.
A spring and summer style essential.
A series of retrospectives on the most storied and timeless styles in men's fashion.
Our inaugural guide to one must-have item at three price points
With parts of the country still seeing sub-fifty degree temperatures when the sun isn’t high, it’s smart to wear multiple thin layers – and it looks pretty sharp too.
Investigating 55 years of the world’s most iconic man.
A complete buyer's guide on history, styling, and where to pick up a bomber jacket.
Dressing casual doesn’t mean you have to look lazy. Here we use a simple dark scheme with minimalist items to create a well-dressed, but not dressed up look perfect to head out in the evening.
Congress just overturned rules stopping your internet service provider from monetizing your browsing history and other private information.
History, style gallery, brand picks
5 Expert-Approved Scripts to Ignite Your Sexual Communication & Save Your Relationship
By Andrew Snavely | Photos by Jerry Maestas It can be incredibly frustrating and expensive to have to fill out two wardrobes: one for work,...
Throwing or rolling a drink splits the difference between stirring and shaking in terms of aeration and boosting the flavors and aromas of a finely-crafted cocktail. Plus, it makes you look like a ... [more]
Our most important article ever – with insight from a 9/11 survivor, fire battalion chief, and crisis psychologist.