Stirred Not Shaken: Myth-Busting the Martini
The weird history of the most iconic cocktail and why science says Bond's recipe is wrong.
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The Icon’s Closet: 5 Items You Need from Steve McQueen
Five items you need from the King of Timeless Cool.
Great Men You’ve Never Heard Of: Freedom Fighters
On a recurring basis, Primer likes to shine the spotlight on great, brave, and innovative men who get left out of the history books. In honor of July 4th, we celebrate five courageous souls who helped... [more]
7 Things I Learned from Superspy Jason Bourne + Win a Fitbit Charge 2 and a Copy of The Bourne Initiative
Bourne is back – and we're highlighting our favorite lessons from the series, AND giving away a copy of the newest installment with a FitBit Charge 2!
Boost Your Summer Burger Game With These Perversely Creative Tips
Chef and burger deviant Mathew Ramsey on unlocking your grill creativity.
Classic Beachwear on a Budget: Dress for Your Next Weekend Getaway for Less Than $250
Because you should be spending your vacation money on the experiences that really count.
How to Smoke a Cigar with Your Boss and Look Like You Know What You’re Doing: A Complete Guide
Tips from cigar experts on how to select, light, and enjoy a stogie with the person who determines your salary.
No Seriously, How Do You Buy a House: The Simple, Definitive Guide to the Home Buying Process
The five steps to the home buying process, explaining the different parties, fees, and other surprising things that pop up when trying to buy your first house.
One 18″ Pizza Is More Pizza Than Two 12″ Pizzas, Math Shows Us Why – Primer Tackling the Serious Issues
Two mediums for a good lookin’ price? It’s a trap: Why you should ALWAYS order the large pizza.
The Illustrated Art of Manliness is an Awesome, Fun Guide to a Better Life
Do you know how to properly lift a heavy object? Or entertain young kids? Or survive a bear attack?The thoughtful folks over at Art...
A Playlist – Music to Sip Whiskey to: A Gentleman’s Introduction to the Blues
Pour a whiskey, kick back, and immerse yourself in the classic American art form + some of my favorite sipping whiskies.
Gum Sole Sneakers: Our 12 Handsome Picks & How to Wear Them
A spring and summer style essential.
The Harrington Jacket – How to Wear It, History, & Affordable Picks
A series of retrospectives on the most storied and timeless styles in men's fashion.
Budget / Basic / Broke: The Best TV Sound System Upgrades at Every Price Point
Our inaugural guide to one must-have item at three price points
Live Action Getup: Layers for Spring
With parts of the country still seeing sub-fifty degree temperatures when the sun isn’t high, it’s smart to wear multiple thin layers – and it looks pretty sharp too.
(00)7 Secrets of James Bond’s Timeless Style
Investigating 55 years of the world’s most iconic man.
The Bomber Jacket: How to Wear It + Our Affordable Picks
A complete buyer's guide on history, styling, and where to pick up a bomber jacket.
Live Action Getup: A Show and Some Drinks
Dressing casual doesn’t mean you have to look lazy. Here we use a simple dark scheme with minimalist items to create a well-dressed, but not dressed up look perfect to head out in the evening.
Congress Just Voted to Sell Your Browsing History: Here’s How to Protect Yourself
Congress just overturned rules stopping your internet service provider from monetizing your browsing history and other private information.
Indiana Jones’s Go-to Pants: The Complete Guide to Khakis
History, style gallery, brand picks
Help! My Girlfriend and I Stopped Having Sex
5 Expert-Approved Scripts to Ignite Your Sexual Communication & Save Your Relationship
Live Action Getup + Video! How to Wear Work Clothes & Casual Clothes Together
By Andrew Snavely | Photos by Jerry Maestas It can be incredibly frustrating and expensive to have to fill out two wardrobes: one for work,...
How to Throw Cocktails with The Best Bloody Mary Recipe
Throwing or rolling a drink splits the difference between stirring and shaking in terms of aeration and boosting the flavors and aromas of a finely-crafted cocktail. Plus, it makes you look like a ... [more]
How To Be A Leader In An Emergency – And Why It Has To Be You
Our most important article ever – with insight from a 9/11 survivor, fire battalion chief, and crisis psychologist.