Primer's annual gift guide full of affordable and useful things to put on your list for significant others, family, and office parties.
Tastes like it's from your favorite hidden cocktail spot, couldn't be simpler to make.
Guys stereotypically hate to shop – these innovative brands make it painless.
You won’t believe how easy it is to make stunning, delicious bread. I didn’t. And there’s no need to knead!
Finally! Here is a woman to set us straight on what we're doing wrong when we talk to them. A guest post from communication coach Katrina Razavi.
Just found out all your friends are going to a Halloween party and you don't have a costume? Don't panic! These 6 are super easy to pull together.
More versatile than just for dressing up.
This free printable will add a modern touch to any room.
A pillar in the history of cocktails, heck the shaker is named after it – the drink of an era, now being served in some of the best cocktail bars.
Learn how to revive and care for your favorite boots, like my Wolverine 1000 Mile boots.
Approaching a girl in class and... leather clogs?
This is it. The Big Date. That’s right, your date’s going to see you naked. But your unclothed body won’t be the most revealing thing your date witnesses tonight. It’s your bedroom. Here's ... [more]
People are more than happy to give you what you want – you just have to ask the right way.
Answering your questions, man to man.
You’ll be the best dressed man in every room you’re in today – from cubicle to cocktail bar.
Over 200 ideas for transitioning to autumn.
Every month Primer is recognizing a different individual for their accomplishments, cultural significance, and general awesomeness. This month: Ernest Henry Shackleton.
Endless belt and buckle combinations, full grain leather construction, and micro-adjust sizing. Welcome to the future.
There's no better time to strike out on a life-affirming journey into the wilderness than now.
The proper technique and science behind one of mixology's essential skills.
Winners find out here first!
Great style CAN be simple. How to wear a pocket t-shirt 5 different ways.
Primer's Guide to Your Next Great Vacation.
Add a little rock n' roll to your place.