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6 Scientifically Proven Principles of Persuasion [video]
People are more than happy to give you what you want – you just have to ask the right way.
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Gentlemanly Advice: The Girl I’m Dating Just Told Me She Has Herpes. How Do I Handle This Maturely?
Answering your questions, man to man.
Fall Getup Week: Casual Office to Night Out
You’ll be the best dressed man in every room you’re in today – from cubicle to cocktail bar.
Huge Fall Style Inspiration Album
Over 200 ideas for transitioning to autumn.
Men We Wish We Were: Ernest Shackleton
Every month Primer is recognizing a different individual for their accomplishments, cultural significance, and general awesomeness. This month: Ernest Henry Shackleton.
Building a Better Belt with Anson Belt & Buckle
Endless belt and buckle combinations, full grain leather construction, and micro-adjust sizing. Welcome to the future.
Go Camping! 7 Gear Essentials and Upgrades to Get Started, Plus 10 Great Camping Locations Across the Country
There's no better time to strike out on a life-affirming journey into the wilderness than now.
How to Shake a Cocktail – Essential Techniques
The proper technique and science behind one of mixology's essential skills.
Announcing the 3 Winners of Our Axe Prize Pack Giveaway!
Winners find out here first!
5 Complete Looks with 1 White Pocket T-Shirt
Great style CAN be simple. How to wear a pocket t-shirt 5 different ways.
Next Stop: Morocco
Primer's Guide to Your Next Great Vacation.
Free Art Printable: Mick Jagger’s 1967 Mugshot
Add a little rock n' roll to your place.
Relaxing With Purpose: The Fundamentals of Strategic Self-Care
Because just turning your brain off isn't the same as relaxing.
Getting to Know: Ray-Ban
The rise, fall, and resurgence of the most iconic sunglasses brand in the world.
5 Days, 5 Hairstyles, 1 Haircut – We’ll Show You How to Have Better Hair, Everyday
We'll show you how to style 1 haircut 5 different ways, simply and quickly.
How to Make a Leather Wallet
A detailed but easy introduction to leathercraft with a beautifully minimalist wallet project. Watch out Etsy.
Sun of a Beach! A Man’s Guide to Beachwear
What to pack and wear when heading out for some sun, sand, and sea.
BBQ Basics: The Sauces & The Meats
Carolina or St. Louis? Brisket or Pork shoulder? This summer, navigate the maze of sauce styles, meat cuts, and cooking methods of barbecue.
I Didn’t Pick These Clothes and I Love Them
If only there was a service that would shop for you at a reasonable price...
Beyond Classic Tortoiseshell: 14 Fresh Sunglasses for Summer
For when you're ready to take your eyewear game up a notch.
Linen: An Introduction to Summer’s Essential Fabric
It keeps you cool, is all natural, and is sexy as hell. Suits, shirts, shorts, sheets. Learn the ups and downs, and shop affordable picks.
The Summer Jacket: Buyer’s Guide & Live Action Getup
Stay warm, keep cool, look sharp.
Live Action Getup: Dressing Well in the Super Casual Office
Standing out is great, but dressing UP isn’t dressing well if it’s not appropriate for where you’re going. Especially in a town like Venice, California that’s steeped in casual beach culture, ... [more]
3 Ways To Break Away From Boring And Upgrade Your Look This Summer
A simple technique for mixing things up.