The Five Most Important Things I Learned By 27
So you’ve finally made it: At long last you’re a grizzled veteran of adulthood, and there’s nothing that this universe can throw at you that you haven’t already beaten. Not unless you’re ... [more]
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Huge Men’s Fall Style Layering Inspiration Gallery
Over 130 ideas for building the perfect fall outfit.
Starting Time: Building an Outfit Around a NASA-Inspired Timex Chrono
Our new outfit series where the watch comes first.
This Watch Subscription Club Gives Away a Rolex and Tag Heuer to Members Every Week + Save 10%
Love watches? You're going to love this.
5 Crucial Products That Will Keep You Fresh This Summer When It’s Hot as Hell
High-tech moisture management tools for the modern man.
Rethinking Rent vs. Buy: The Real Reasons You Should Or Shouldn’t Buy a Home
We've been raised to think renting is a waste of money while buying a home is a money pit, but things aren't the same as they used to be. We dive into the surprising reasons on both sides - the good ... [more]
5 Smart Style Tips When You’re Losing Weight
You're looking and feeling great – but what do you do about all your clothes that are too big?
Complete Visual Guide to Shorts – Video!
Surprisingly, summer style can be the hardest season of the year. Without the extra layers and heavy fabrics of fall and winter, all we're...
Announcing the Winner of a Fitbit Charge 2 and The Bourne Initiative
The winner finds out here first! Train like Jason Bourne with fitness data and inspiration from the new novel.
Dressing Up the Polo – 3 Complete Outfits
Proving you can dress well in the summer and still be comfortable.
The Millennial’s Guide to Philosophy: Taoism
As it turns out, philosophy is a lot more useful when you’re out in the real world rather than in a classroom.
Stirred Not Shaken: Myth-Busting the Martini
The weird history of the most iconic cocktail and why science says Bond's recipe is wrong.
The Icon’s Closet: 5 Items You Need from Steve McQueen
Five items you need from the King of Timeless Cool.
Great Men You’ve Never Heard Of: Freedom Fighters
On a recurring basis, Primer likes to shine the spotlight on great, brave, and innovative men who get left out of the history books. In honor of July 4th, we celebrate five courageous souls who helped... [more]
7 Things I Learned from Superspy Jason Bourne + Win a Fitbit Charge 2 and a Copy of The Bourne Initiative
Bourne is back – and we're highlighting our favorite lessons from the series, AND giving away a copy of the newest installment with a FitBit Charge 2!
Boost Your Summer Burger Game With These Perversely Creative Tips
Chef and burger deviant Mathew Ramsey on unlocking your grill creativity.
Classic Beachwear on a Budget: Dress for Your Next Weekend Getaway for Less Than $250
Because you should be spending your vacation money on the experiences that really count.
How to Smoke a Cigar with Your Boss and Look Like You Know What You’re Doing: A Complete Guide
Tips from cigar experts on how to select, light, and enjoy a stogie with the person who determines your salary.
No Seriously, How Do You Buy a House: The Simple, Definitive Guide to the Home Buying Process
The five steps to the home buying process, explaining the different parties, fees, and other surprising things that pop up when trying to buy your first house.
One 18″ Pizza Is More Pizza Than Two 12″ Pizzas, Math Shows Us Why – Primer Tackling the Serious Issues
Two mediums for a good lookin’ price? It’s a trap: Why you should ALWAYS order the large pizza.
The Illustrated Art of Manliness is an Awesome, Fun Guide to a Better Life
Do you know how to properly lift a heavy object? Or entertain young kids? Or survive a bear attack?The thoughtful folks over at Art...
A Playlist – Music to Sip Whiskey to: A Gentleman’s Introduction to the Blues
Pour a whiskey, kick back, and immerse yourself in the classic American art form + some of my favorite sipping whiskies.
Gum Sole Sneakers: Our 12 Handsome Picks & How to Wear Them
A spring and summer style essential.
The Harrington Jacket – How to Wear It, History, & Affordable Picks
A series of retrospectives on the most storied and timeless styles in men's fashion.