When the weather won’t let you sharpen up your look with layers, you have to add visual interest in other ways. The easiest? Timeless stripes – like this 158 year old pattern known as Breton ... [more]
With a packed Saturday – brunch, a game with your boss, cocktails, and an evening spring concert series – you need an outfit that transitions both comfort and dress level.
White can be scary – we make it easy.
Grab brunch, do some shopping, all while looking sharp and casual.
A breakdown of our pick of the Bushacre 2 over the classic desert boot.
Your annual PSA.
For being a "casual" shirt, it sure can be tough figuring out if it fits right. Our visual guide breaks it down.
Head out of town in style with these affordable weekender bags.
A walk in the park, a good book, and your cute dog are the perfect ingredients to meet someone new on a day in early spring.
April showers bring classic jackets.
Wasn't I just wearing 5 layers the other day?
With reduced layers as we enter spring, we turn to texture. Both the shirt and tie are chambray and with the boots, the look has a workwear vibe, but it's dressed up with the pants and jacket. A ... [more]
The best leather briefcase under $100.
As winter fades away, we exchange the warm bulky jackets for versatile thinner ones capable of protecting us from surprise rain showers. The classic waxed canvas jacket made famous by Barbour is the ... [more]
Save on shipping and time. A brand new series, making getting new outfits a breeze.
Primer reader Pyung steps out in a refined yet rugged look by layering a conservative oxford shirt with his more casual workwear like this mid-layer henley, and his favorite worn-in denim jacket.
Dressing for a client meeting in an incredibly casual industry in an incredibly casual city can be baffling. I photographed Primer reader Shane right after a pitch to a client. Guess what? He got the ... [more]
A stunning collaboration, over a hundred years in the making.
Multiply the number of outfits you can make by introducing the RIGHT sneakers.
No more throwing clean but wrinkled things in the hamper, you lazy bastard.
When you’re frustrated with your closet, create a new look with a simple change in footwear.
A visual glossary to the other half of a watch's appearance.
Because you still have to get where you're going.
Look great, save money.