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Primer Approved

A More Modern Clubmaster: “Uncommon” Sunglasses by Otis Eyewear

Categories: Spend

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The Aussie surf company is coming to America, and they’re bringing some sharp looking shades with them.

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The $52 American-made, Canvas Briefcase by Beckel Canvas

Categories: Spend

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A sharp looking briefcase doesn’t have to be expensive.

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The Perfect, Versatile, Affordable Cell Phone & GPS Mount: The Mountek nGroove

Categories: Spend

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The Mountek nGroove is the perfect solution to placing your devices in reach while driving.

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A Whole New World of Multitools

Categories: Spend

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New tools from Craftsman and Crescent can perform lots of tasks cheaper than buying individual tools – and they work pretty darn well too.

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Your Cologne for Fall: La Nuit De L’Homme by Yves Saint Laurent

Categories: Spend

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A woodsy, masculine scent that she’ll like too.

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The Affordable Briefcase: Knomo Tokyo – Primer Approved

Categories: Spend

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If you read magazines or browse men’s style sites you get the impression that a decent briefcase has to cost the same amount as a suit. We found one that looks great, is built tough, and comes at a decent price.

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Style Essentials: Wurkin Stiffs Magnetic Collar Stays

Categories: Spend

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Keep your collar tips under control with Wurkin Stiffs magnetic collar stays.

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Your Next Watch Should Be Made of Wood – Our Pick: Tense Square in Sandalwood

Categories: Spend

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Take your timepiece back to nature with a beautifully crafted wooden watch.

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A Review of Saddleback Leather Company’s Thin Briefcase: A Businessman’s Toolbox

Categories: Spend

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Getting your gear from A to B never looked so good.

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Survival Straps: The (Stylish) Watch Strap That Might Just Save Your Life

Categories: Spend

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We love the camper style watch that’s been popular for awhile now but we were looking for something a little more…badass-ey. That’s when we found the Survival Straps paracord watch strap.

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The Essentials: The Duffel Bag

Categories: Spend

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It feels a little silly telling you about the necessity of a duffel bag. After all, it’s purpose is one of function. A means of getting your gym gear from home to office to gym and home again. What is not inherent however, is the bag’s look, construction, or quality.

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The Weekend Bag: Primer Approved

Categories: Spend

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If you decide to go on a last minute weekend trip the question becomes not ‘what should I pack?’ but ‘what should I pack in?’. A suitcase is excessively big and bulky, and a book bag is too small and smells like your gym locker. The solution: the weekend bag.

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Right Under Our Noses: Proudly Reintroducing Vintage Cologne Brand Royall Lyme Bermuda

Categories: The Field Manual

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If you’ve been searching for a new cologne that won’t make you smell like a teenager OR an old man you’ll be more than happy with one of the scents from the 53 year old, American-made heritage brand Royall Lyme Bermuda.

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Kennedy Sunglasses by Anon: Primer Approved

Categories: The Field Manual

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Wayfarers are the new aviators. There I said it. The new standard. The blue dress shirt of men’s shades. The summer sunglasses every guy should have. Check out our pick: Anon’s Kennedy.

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The Boat Shoe: Primer Approved

Categories: The Field Manual

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Not owning a boat is no reason to not have a pair of boat shoes in your footwear arsenal. With a timeless look and a versatile style, you’ll look great at a company barbecue or just heading out in the sun.

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Boots That Make a Stomping Statement: The 875 by Red Wing

Categories: Spend

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Whether or not your shoes actually offer a window to your soul, they definitely reveal if you’ve got good taste or not. Make a bold style statement with these classically designed and eye-catching boots.

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The Dakota Mid-Lace by Frye: Primer Approved

Categories: Spend

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A company doesn’t stay in business for 147 years without turning out a timeless, quality product that always stays in style. We discover why everyone from 60′s college students to Union Soldiers and past Presidents of the United States choose Fryes.

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Don Draper’s Sunglasses

Categories: Spend

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Mad Men’s Don Draper may not be an all-around upstanding guy, but he certainly has style.

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Skagen Watches: High End Design, Priced for Every Man

Categories: Spend

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Every man needs an eye catching watch – it’s the perfect accessory – but many guys think well-designed watches have to cost hundreds of dollars if not more. Enter these watches from Skagen with high end looks and wallet friendly pricing.

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The Look: The Leather Cycle Jacket

Categories: Spend

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Cycle jackets have been around for decades, and the bold statement a man declares when he slips one on is buried deep in American tradition.

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Grooming Products for the Every Man

Categories: Spend

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Until very recently men had only two options when it came to grooming products like face wash: those that were one-size-fits-all, and harsh on many skin types or those so overly expensive no self-respecting guy could (or would WANT to) afford them. Well that’s all changed: we’ve found a grooming lineup that acknowledges the landscape of men’s skin types that’s also widely available on an entry-level salary.

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The Square-Framed Aviator: Primer Approved

Categories: Did You Miss These?, New Here?, The Field Manual

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If it’s good enough for the Apollo 11 astronauts, it’s good enough for us.

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