The Getup

Live Action Getup: Don’t Embarrass Your Girlfriend in Front of Her Friends.

Your girlfriend or wife isn’t asking you to wear a tuxedo to dinner with her friends. Your buddies may not care if your shirt has buttons on it, but show your better half that you love and respect ... [more]

Upgrade Your Accessories: How To Survive Deep Winter And Still Look Good + 3 Looks to Pull It All Together

Tired of being cold and wet? These upgrades keep you dry, warm, and sharp as hell.

The Getup: 2 Looks for New Year’s Eve

Celebrating everything that has been and everything that will be. Happy New Year!

Live Action Getup: Holiday Shopping to Dinner Date to Holiday Party PLUS 50% Off on 3+ Items from Dockers®

A well-dressed man is also a smart dresser. With a full day’s worth of holiday errands, get-togethers, and parties, a versatile look that segues from comfort to smart casual will curb the need for ... [more]

Live Action Getup: Black with Brown Smart Casual

Right after “don’t wear white socks with dress shoes,” we’re told not to wear black with brown. And while that’s a good guide when you’re just starting out, pairing the two colors can also... [more]

The Getup: New Year’s Romantic Getaway in the Mountains

Get away from the stress of the holiday season and celebrate 2016 with the ... [more]

Live Action Getup: Smart Casual Holiday Work Party

Celebrate the end of a great year with the team. Meet the higher-ups. Look great.

Live Action Getup: Autumn Layers in the City

Layer up, winter is coming.

Live Action Getup: Upgrading Your Lazy Casual

They say a man’s true character shows when nobody is looking. The same can be said for a man’s style when he’s not obligated to wear a specific level of dress. Here, we show you how to ditch the... [more]

Live Action Getup: Cuffs & Collars + 10% off MVMT Watches

Spectre Style: Casual Style Inspired by Daniel Craig’s James Bond + James Bond’s Watch on a Budget

007 looks great even when he's not in a tux. To celebrate the release of Bond's 24th adventure, Spectre, we pay homage to the world's greatest secret agent.

Live Action Getup: The Casual Fall Transition

The chunky cardigan is the most functional essential of fall – put it on when you’re outside, take it off more easily than a v-neck when in a warm room. Look damn good all day long.

Live Action Getup: Suit Up – Business Wear That Works as Hard as You Do

The Getup: Back from the Future

Today is the day Marty McFly went to the future, and surprisingly, Marty’s style wasn’t way off. We celebrate the world’s second time traveler with a modern Getup inspired by his look but isn’... [more]

Fall Getup Week: Layers After Layers

This time of year, your day can take you from chilly to overheated and back again faster than you can order your Americano. Utilize multiple layers to keep you cool AND warm.

Fall Getup Week: Fall Foliage

Create layers with subtle earth tones for a look that can take you anywhere.

Fall Getup Week: Crosstown Trek

"Comfortable" doesn't have to mean lazy.

The Getup: Best Dressed in a Casual Office

Band tee at work? Not for a Primer man.

Fall Getup Week: Gray Matter

Casual enough for day, confident enough for night.

The Getup: End of Summer Blues

When some guys start paying attention to their style they become scared of being too “matchy-matchy.” But playing with hues and shades can be a smart (and easy) way to create a polished look.

We’re Going To Need A Bigger Boat: The Style of Jaws (On A Budget)

To celebrate the 40th anniversary of the release of Jaws, we honor the timeless costume design with 4 inspired sharp and affordable outfits.

Live Action Getup: 1 Shirt, 1 Pair of Pants, 4 Looks

Learn the versatility of a strong foundation as we take one shirt and one pair of pants and create 4 looks perfect for wherever your day takes you.

The Getup: The Art Festival & Flea Market

The perfect cheap warm weather date, whether it’s the first or the 100th. Look great and casual while staying comfortable for a day in the sun.

A Guy's Post-College Guide To Growing Up

Affordable style, how-to's, & self-development for the everyday, 20-something man.