menuann

418,631

Primer is proudly spam-free. Unsubscribe anytime.

The Field Manual

Article Image

Sale: Dockers Slim Fit Soft Khakis, $30

Dockers D1 Slim Fit “Soft Khakis” are on sale for only $30, with my picks.

Article Image

Sale: $15 Flat Front Shorts at Target in Lots of Colors

Target’s $15 colorful chino shorts sale.

Article Image

ProTip: Save a beer for later with a cork

A simple trick for when you’re stuck with an open beer you can’t finish until later.

Latest Articles

The Getup: Up and At ‘Em

Categories: Spend

Article Image

Look smart, and feel comfortable in this modern man’s office uniform. Now, go get ‘em.

Read More

The Socket Wrench: A Modern Man’s Guide to Tools

Categories: Learn

Article Image

You may think you’re strong with a wrench, but a socket wrench can twist the head of a bolt right off. The ratcheting wrench makes tightening and removing bolts incredibly easy. Know your ratchets, sockets, and accessories.

Read More

10 Light Beers That Still Pack a Flavor Punch

Categories: Learn

Article Image

Many beer novices hear “light beer” and assume Coors, Miller, or Bud Light. When, in fact, these beers fall into only one or two categories of the nearly 140 beer styles. If you don’t want to be reminded of Beer Pong the next time you opt for a light beer, check out one (or all!) of our 10 picks.

Read More

9 Beautiful Black on Black Watches

Categories: Spend

Article Image

If you’ve browsed by the watch case in the last year or two you’ve no doubt witnessed the popularity of watches with a black face and black strap grow to an unlimited number of choices. Here are a few of our affordable favorites.

Read More

How to Dump a Friend: Ending a Friendship Like an Adult

Categories: Learn, Live

Article Image

Sometimes friendships, even long-lasting important ones, can sour. Many guys opt for the “pretend they don’t exist, and they’ll get the hint” approach. We say you’re more of a man that that.

Read More

The Box Wrench, Open-End Wrench, and Adjustable Wrench: A Modern Man’s Guide to Tools

Categories: Learn

Article Image

One of the greatest discoveries of the mechanical man is leverage. A wrench allows you to turn a tiny little bolt with greater force than you ever could with just your fingers. Make sure you’re using the right one.

Read More

The Getup: Suburban Trek

Categories: Spend

Article Image

Don’t think you have to wear boat shoes and polos to dress well. Feel as comfortable as you look put together with this early spring Getup.

Read More

An Interactive Visual Guide to the Common Cuts of Beef

Categories: Learn

Article Image

You love steak you say, but do you know why you order that porterhouse instead of the tri-tip? Check out our interactive guide (with hovers!) so the next time you’re ordering, you’ll be the king of cattle.

Read More

From the Dermatologist: 7 Things Guys Don’t Know About Their Skin

Categories: Learn, Spend

Article Image

Men are surprisingly taught very little about how to take care of their skin. We check in with Dr. Jeffrey Benabio on some things every guy should know about the largest organ in the body.

Read More

Wednesday Wallpaper: Failure vs Success by Teddy Roosevelt

Categories: Learn

Article Image

Many of us delay success out of disdain for failure. Roosevelt doesn’t think you have your priorities straight.

Read More

Make a Giant Whiteboard for only $15

Categories: Learn

Article Image

Whiteboards are perfect for brainstorming any type of project. The problem? They’re really, really expensive. We found a unique, and easy DIY solution for under $15.

Read More

How to Be a Better Man Than 90% of Guys: Be Polite, Always, to Everyone

Categories: Learn

Article Image

Telling guys to be polite and friendly may sound obvious, but how many times have you diverted your eyes walking passed someone in the hallway, or pulled out your cell phone in the elevator to avoid small talk? Yeah. We thought so.

Read More

Style Q&A: Finding Quality Socks That Fit

Categories: Spend

Article Image

When socks are sold in ranges that are supposed to accommodate 6 shoe sizes, it’s no wonder guys can have a hard time finding a decent pair that fit correctly, and are built to last. Grant’s on the case.

Read More

The Getup: Valentines Day

Categories: Spend

Article Image

Whether you’re going out or staying in, give her your best without looking like a stiff this Valentine’s Day.

Read More

How to Nail Valentine’s Day Without Dropping a Ton of Money – A Visual Guide

Categories: Learn

Article Image

Valentine’s Day doesn’t need to be expensive, commercial, or stressful. We’ve got an outline for an amazing evening at home, no jewelry required.

Read More

Hophead Novice: An Introduction to IPAs With Our Picks

Categories: Learn

Article Image

Branching out from the selection of college beer choices can be intimidating if you don’t know where to look. We’ll get you started with India Pale Ales and offer a few brews to try first.

Read More

Pliers: A Modern Man’s Guide to Tools

Categories: Learn

Article Image

While man was blessed with nimbler, stronger gripping hands than most animals, they’re not quite small, or strong, enough for many jobs around the house. Enter: pliers.

Read More

The Getup: A Full Saturday

Categories: Spend

Article Image

No matter how much you’ve got scheduled, from brunch, some errands, a jaunt to the office, and a night out with friends, this comfortably rugged combination will have you looking great every step of the way.

Read More

The Chain Restaurant Is The Worst Deal in America & 4 Easy Ways to Stop Eating Out

Categories: Learn, Spend

Article Image

We’re not telling you anything new when we say we all eat out too much. The bill is always higher than estimated, and we feel stuffed to death after. We’ll prove to you it’s a bad deal, and give you 4 easy ways to wean you off the restaurant.

Read More

The Power Drill: A Modern Man’s Guide to Tools

Categories: Learn

Article Image

The go-to for many around-the-house projects, the power drill can also do the most damage. We’ll make sure you get it right.

Read More