People are more than happy to give you what you want – you just have to ask the right way.
When you start with a strong foundation, creating new outfits is a breeze. Here we start with a chambray shirt and light gray denim and create a limitless number of outfits.
You’ll be the best dressed man in every room you’re in today – from cubicle to cocktail bar.
Prepping up the leather jacket.
It's Fall Getup Week once again, which means we step into a cooler season and look even cooler doing it. This Getup mixes gray-dominant tones while matching strong, hearty textures for fall.
Get a great start to the week with a smart casual look that is as comfortable as it is stylish. This Getup makes use of all the textures and patterns, from the thick cable knit sweater, gingham shirt... [more]
The once discontinued sneaker with a cult following is spotted in-store in Los Angeles.
Our biggest giveaway ever...the chances are good you're one of the winners!
Proudly introducing our new series for making good style painless. Free Prime shipping and free returns if you don’t like it or it doesn’t fit.
Style, survival, coffee, and mood lighting.
Yes, you can wear joggers. We'll show you how to incorporate them into your current style.
Short men clothes, tailoring after weight loss, and matching leather accessories.
Winners find out here first!
Great style CAN be simple. How to wear a pocket t-shirt 5 different ways.
Add a little rock n' roll to your place.
Casual, comfortable, but still intentional.
The briefcase you've been waiting for.
A simple style hack to get a designer look for half the price.
We'll show you how to style 1 haircut 5 different ways, simply and quickly.
Craving a new favorite? These are our picks for your new obsession.
Hit the waves in style.
One of the reasons I started Primer was because I felt like there were a lot of issues I was facing that no men’s...
Just because you haven’t seen Aunt Ruth since you were 11 doesn’t mean your mom hasn’t been bragging about you for 15 years. Make her proud and show the family the semi-respectable man you’ve ... [more]
If only there was a service that would shop for you at a reasonable price...