Quit fighting your clothes – Your workwear should work as hard as you do.
A versatile sweater, classic sunglasses, shaving cream, an ingenious wine tool, and timeless sneakers.
A certain kind of bar, an easy-going joint with a classy veneer – a lot like you.
Tell her how you really feel.
Staying in, going out, or whatever else you have planned, you hopeless romantic you.
The holidays are long gone but Old Man Winter is still hanging around.
Add some class to your wall.
As a Primer reader you already know the importance of controlling the image that you convey to the world. How you dress, how you...
Thoughtful (and reasonably priced) Valentine's Day gifts, no matter how long you've been together.
Here, we pair items that can be dressed up like a check button up and corduroys, with super-casual items like a crew neck sweatshirt and sneakers, creating a casual, but intentional look.
Here's your chance to snag a pair of beautiful jeans, made possible by Massdrop, the online buying community that cuts out the middleman.
Stay warm in arctic temperatures by dressing smart.
Know your knives.
For what is each day but a series of conflicts between the right way and the easy way?
An adaptable look, perfect for wherever your New Year’s Eve takes you.
A simple, casual look that can traverse the various social obligations of the holidays.
A classic look that will never go out of style.
The American single-malt goes national.
Figuring out what to give your significant other can be stressful. It has to be just right...but most guys are the first to admit their better halves are more stylish and have better taste. So what to... [more]
Come celebrate Primer's first co-sponsored event this week in the Meatpacking District.
A gorgeous pair of boots that will last a lifetime.
Our biggest, most interactive gift guide ever! Over 130 realistic (and mostly practical) gift ideas.