Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or it doesn’t fit.
Surprisingly, summer style can be the hardest season of the year. Without the extra layers and heavy fabrics of fall and winter, all we're...
Next weekend, head out of town for some much needed R&R. After a great day of hiking and BBQing, look sharp while staying comfortable and have a romantic lakeside evening.
Proving you can dress well in the summer and still be comfortable.
Six solid finds on sale.
Linen is one of the most breathable natural fabrics. It also won’t stick to the skin like other options, and has high air permeability allowing lots of air flow. When worn loose, sweat won’t get ... [more]
This summer look your best at the pool or beach in a pair of our preferred swim trunks. With over 41 affordable swimsuits from a range of brands, find a pair that's trim and modern.
With an intentional use of textures and fabrics, this Getup can juggle activities, venues, and dress levels with ease.
I sat down with celebrity menswear stylist and friend of Primer Ashley Weston to chat about my essential things I carry with me almost every day. Affordable and made to work. PLUS: A history of...... [more]
Pick up these essentials on Amazon's biggest deal day of the year. Prices good until midnight on Tuesday July 11th.
Looking and feeling great doesn’t have to mean dressed up.
It’s easy to default to bright, vibrant colors when the sun comes out for the year – but lighter tans, grays, and whites create a gentlemanly (and heat-conscious) outfit.
A stylish summer essential.
All the things we'd buy if words like "budget" and "responsible" weren't in our vocabulary.
It was 50 degrees yesterday, 100 today.
Get a well-designed home you can be proud of – on a budget no one will believe.
Pour a whiskey, kick back, and immerse yourself in the classic American art form + some of my favorite sipping whiskies.
A versatile spring outfit, with all items available with 2 day shipping with Amazon Prime.
Learn a simple trick for getting a lighter spring look, plus nailing the details with The Gig Line.
Dressing casual doesn’t mean you have to look lazy. Here we use a simple dark scheme with minimalist items to create a well-dressed, but not dressed up look perfect to head out in the evening.
Abuse them, lose them, use them. Free one day Prime shipping.
A Free Download of Our Essential Spring Lookbook
When it's time for a break, being stylish and comfortable shouldn't be hard work - you work hard enough as it is. Keep things simple with classic, easy layers for those crisper days and nights. Here, ... [more]
Watch out Uniqlo - Amazon's new house line Goodthreads offers style essentials with 2 day shipping and free returns.