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About Andrew Snavely

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page.

The Getup: Beach Bonfire

Categories: Spend

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The beach isn’t just for enjoying the sun. Look smart and stay comfortable while you enjoy the Smores.

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The Getup: Summer Festival

Categories: Spend

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Whether it’s music, beer, or cars, you’ll be comfortable enough to stay all day.

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The Affordable Briefcase: Knomo Tokyo – Primer Approved

Categories: Spend

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If you read magazines or browse men’s style sites you get the impression that a decent briefcase has to cost the same amount as a suit. We found one that looks great, is built tough, and comes at a decent price.

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The Getup: Dressed Up Summer

Categories: Spend

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Warm weather brings about countless weddings, graduations, and hopefully some interviews. Build on the business casual uniform with colors, patterns and textures to stay cool while looking your best.

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The Getup: Summer Weekend Freedom

Categories: Spend

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Head out with your buds or your girl and enjoy the weather. Break the mold and mix up the colors.

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The Getup: The Grad Student

Categories: Spend

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Looking professional while working for the school and trying to fit in with campus culture can be hard. Mix patterns and textures to get a put-together but not dressed up look.

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The Getup: T-shirt & Shorts Kind of a Guy

Categories: Spend

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Often times in summer our priorities shift from dressing well to “Damn, it’s friggin hot out.” No matter, a Primer gent can make even a t-shirt and a pair of shorts look smart.

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Style Essentials: Wurkin Stiffs Magnetic Collar Stays

Categories: Spend

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Keep your collar tips under control with Wurkin Stiffs magnetic collar stays.

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Motivational Monday: Fear Not and You Shall Not Be Afraid [Wallpaper]

Categories: Live

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Your life is as you perceive it. Don’t choose fear.

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A Very Special Thanks to Indochino for Sponsoring Primer this Month!

Categories: Learn

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The popular made-to-measure company just got more awesome – they sponsored Primer this month!

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Spring Essentials: Canvas Shoes with 10 Picks

Categories: Spend

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Ditch your athletic shoes and pick up a pair of canvas sneakers this spring. They look great with jeans, shorts, corduroys, or chinos. Get started with these 10 picks.

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The Getup: Business Drinks

Categories: Spend

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Drinks with a colleague or client can be hard to dress for: What you wear to the office seems too formal, but you don’t want to come off unprofessional.

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The Getup: Spring Day Trip

Categories: Spend

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Take your lady and run. Find a spot in driving’s distance and make a vacation of it, even if it’s just for a day.

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The Getup: Sharp Simple Summer

Categories: Spend

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Not too preppy, but still put together, look smart wherever you’re headed.

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Sale: Dockers Slim Fit Soft Khakis, $30

Categories: The Field Manual

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Dockers D1 Slim Fit “Soft Khakis” are on sale for only $30, with my picks.

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The Getup: Versatile Casual

Categories: Spend

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Drinks with your pals, a lunch date, or catching a movie on a Sunday, look cool without feeling dressed up.

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Sale: $15 Flat Front Shorts at Target in Lots of Colors

Categories: The Field Manual

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Target’s $15 colorful chino shorts sale.

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Your Next Watch Should Be Made of Wood – Our Pick: Tense Square in Sandalwood

Categories: Spend

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Take your timepiece back to nature with a beautifully crafted wooden watch.

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The Getup: The Casual Date

Categories: Spend

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Dressing for a first date is easy. It’s the 5th or 6th that you wrestle with looking good without being overdressed.

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The Getup: Warm Days, Cool Evenings

Categories: Spend

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It’s getting nicer out, stay cool during the day in shorts, but warm enough as the evening chill rolls in.

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Warm Weather Essentials: The Boat Shoe (With Our Picks)

Categories: Spend

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The boat shoe is the well-dressed man’s flip flop. It will easily take you to the beach, the pool, the boardwalk, plus a million places a flip flop shouldn’t go. It pairs with shorts in a way few leather shoes can, and looks equally sharp with a pair of jeans, corduroys, or chinos.

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The Getup: Simple Spring

Categories: Spend

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Though it can feel intimidating, dressing well doesn’t need to be complicated. Look great in this spring Getup, while keeping things simple.

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ProTip: Save a beer for later with a cork

Categories: The Field Manual

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A simple trick for when you’re stuck with an open beer you can’t finish until later.

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Learn to Live on the Edge Free Wallpaper [Desktop, iPhone]

Categories: The Field Manual

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The only thing worse than failure is a life lived in the shadows of your full potential.

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