The briefcase you've been waiting for.
A simple style hack to get a designer look for half the price.
We'll show you how to style 1 haircut 5 different ways, simply and quickly.
Craving a new favorite? These are our picks for your new obsession.
Hit the waves in style.
One of the reasons I started Primer was because I felt like there were a lot of issues I was facing that no men’s...
Just because you haven’t seen Aunt Ruth since you were 11 doesn’t mean your mom hasn’t been bragging about you for 15 years. Make her proud and show the family the semi-respectable man you’ve ... [more]
If only there was a service that would shop for you at a reasonable price...
Great friends, great weather, great food. Look your best.
For when you're ready to take your eyewear game up a notch.
We put 6 common brands of to the test to see if they actually provide the sockless look.
Stay warm, keep cool, look sharp.
Andrew and celebrity menswear stylist Ashley Weston discuss their favorite summer essentials.
If he's hard to shop for, use our interactive Father's Day Gift Guide to find gift ideas for your dad.
A new duvet cover, a 93 point wheated whiskey, white sneakers for summer, your new fav pen, and a modern side table.
Looking intentional and interesting in summer can feel downright impossible, especially when you want to rock a t-shirt. This outfit has all your favorites - a soft tee, comfy jeans, and lightweight ... [more]
For many of us spring ended in February. When you live in a hot and humid place and need to look great at work or on a date, comfort and confidence comes down to one thing: Dressing intentionally.
The boot guy's warm weather boot.
With a packed Saturday – brunch, a game with your boss, cocktails, and an evening spring concert series – you need an outfit that transitions both comfort and dress level.
White can be scary – we make it easy.
A huge gallery of detailed close-ups that'll make any fan start shopping for a DeLorean. After all, if you're going to build a time machine into a car why not do it with some style?
Winners find out here first!
A breakdown of our pick of the Bushacre 2 over the classic desert boot.
For being a "casual" shirt, it sure can be tough figuring out if it fits right. Our visual guide breaks it down.