Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Andrew Snavely
Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.
Ditch your athletic shoes and pick up a pair of canvas sneakers this spring. They look great with jeans, shorts, corduroys, or chinos. Get started with these 10 picks.
The boat shoe is the well-dressed man's flip flop. It will easily take you to the beach, the pool, the boardwalk, plus a million places a flip flop shouldn't go. It pairs with shorts in a way few ... [more]
If you’ve browsed by the watch case in the last year or two you’ve no doubt witnessed the popularity of watches with a black face and black strap grow to an unlimited number of choices. Here are a... [more]
Whiteboards are perfect for brainstorming any type of project. The problem? They're really, really expensive. We found a unique, and easy DIY solution for under $15.