Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Andrew Snavely
Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.
We love the camper style watch that's been popular for awhile now but we were looking for something a little more...badass-ey. That's when we found the Survival Straps paracord watch strap.
Craftsman flew 15 not-so-tool savvy folks from around the web and gave them a primer on DIY skills and using tools. The outcome? A host of tricks and know-how no man should be without.
If you’re anything like us, dropping $150+ on a pair of sunglasses isn’t only an assault on your budget, it’s impractical. Sunglasses need to be priced low enough so it isn’t a nest egg ... [more]
Beef jerky can be a nearly perfect snack nutritionally but it's expensive and making your own requires special equipment like a dehydrator. Until now. We show you how to get great tasting beef jerky ... [more]