Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Andrew Snavely
Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.
There’s no other casual shoe as versatile as the white canvas sneaker. Perfect for spring and summer, but a great look all year round. We've got some selections and how to wear them.
It feels a little silly telling you about the necessity of a duffel bag. After all, it’s purpose is one of function. A means of getting your gym gear from home to office to gym and home again. What ... [more]
In life there are ways to do small things smarter that can have a significant impact on your quality of living. We've got 50 tips, tricks and hacks for what you wear, how you take care of yourself and... [more]
We proudly introduce a new column on Primer, a place to get your real world style questions answered from an expert. If you have concerns regarding your personal style, we've got practical answers to ... [more]
Every guy knows he has to keep his dress shoes polished to protect the leather and to make them last. But what do you use to protect and maintain leather boots from the cold, water and salt of winter... [more]
The funny thing about confidence is that it's only a feeling -- meaning people only know that you're not feeling confident if you SHOW them you're not feeling confident. Take control of these three ... [more]