Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Andrew Snavely
Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.
Bet you never thought a $3 purchase could completely change the look of your shoes for the better. Bring those canvas shoes back to life with this simple, stylish upgrade.
When faced with a minor home repair, the man lacking confidence does one of two things: ignores it or calls a repair man. Instead, earn a few man points by doing simple home repairs yourself. Here, we... [more]
If you decide to go on a last minute weekend trip the question becomes not 'what should I pack?' but 'what should I pack in?'. A suitcase is excessively big and bulky, and a book bag is too small and ... [more]
Don Draper may not be the best of gentlemen, but he certainly has great style. With Mad Men Season 4 starting tomorrow, we decided to take a look at getting the look -- on the cheap.
If you've been searching for a new cologne that won't make you smell like a teenager OR an old man you'll be more than happy with one of the scents from the 53 year old, American-made heritage brand ... [more]
Wayfarers are the new aviators. There I said it. The new standard. The blue dress shirt of men’s shades. The summer sunglasses every guy should have. Check out our pick: Anon's Kennedy.
Stop blowing all your money on $4 coffee. With a french press you can make delicious joe at home that tastes better than a coffee shop's AND it's a whole lot cheaper.
With summer bar-b-que's gearing up in full swing, you'll likely find yourself playing the part of grillmaster. Many a men think they know how to grill a hamburger and then offer guests dry pucks on ... [more]