Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Andrew Snavely
Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.
Beef jerky can be a nearly perfect snack nutritionally but it's expensive and making your own requires special equipment like a dehydrator. Until now. We show you how to get great tasting beef jerky ... [more]
Men's shoes these days fall into two categories, dressy and casual. But dress shoes don't look right with jeans, and sometimes you want something more dressed up than sneakers or boots. For these ... [more]
The perfect in-between of casual and dress -- nicer than a sneaker but more relaxed than a dress shoe -- the desert boot provides a great way for looking smart in the warmer months without suffocating... [more]
You’ve probably heard colloquially that you should never tuck in your shirt unless you're dressed up. You'll look like a dork. An old man, they say. Well, there's some truth to that. We show you how... [more]
There’s no other casual shoe as versatile as the white canvas sneaker. Perfect for spring and summer, but a great look all year round. We've got some selections and how to wear them.