Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Andrew Snavely
Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.
Keep your morning pump rockin' by taking your tunes to the shower. Check out the waterproof Eco Extreme MP3 dock, as well as some of the grooming products we're testing right now.
Wool ties have become very popular, and for good reason. But try to tie one on with a semi-spread collar and you'll find our standard knots don't get the job done. Enter: The Nicky tie knot.
The right sportcoat is the perfect mix of casual, formal, and a hint of ruggedness that will prove to be one of the most versatile items in your closet.
If done right, Target is a convenient place you can pick up some smart style picks at affordable prices. Use our guide and you'll find items that balance modern style, quality, and price, as well as a... [more]
With thicker fabrics and slimmer ties, sometimes our old standby tie knots don't give us the look we need. The next time you're tying up a cotton tie, give the Kelvin knot a spin.