Our hand-curated selections for staying warm this autumn.
22 Light Jackets for Fall
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
A Weekend Guide to Japanese Whisky
Some of the best whisky in the world doesn’t come from Scotland.
Things You Use All The Time Once You Have Them
For someone who’s been around the block, these have become the tools of the trade.
11 Budget Items I’ve Had for More Than 5 Years
Some things break like clockwork. Others surprise you.
4 Tricks for Wearing Polos If They Make You Feel Like a Dork + Video!
Men only have like 5 styles of shirts – don't write the polo off just yet.
The 4 Most Important Maintenance Items on Your Vehicle
Modern cars don't require as much attention as they did 50 years ago, but don't let that give you a false sense of security – there are still several things you need to keep after.
Make This Mid-Century Modern Side Table for Less Than $56!
A beginner's DIY project that looks like it cost hundreds of dollars.
18 Spring Menswear Deals Worth Grabbing: Layers, Shorts & Warm-Weather Upgrades
Smart deals that actually make sense to wear right now—from early spring layers to summer-ready picks that won’t sit in your closet.
My Personal Style Now that I’m Basically Middle-Aged
What looks good at 22 rarely holds up after a mortgage, a meltdown, and a midsection.
The 30 Best Deals Hiding in Amazon’s Spring Sale Right Now
Big brands, fast-moving deals, and the kind of everyday stuff you’ll actually use.
The Getup: The First Trip of Spring
Clean layers, textured essentials, and road-ready staples built for the first real break in the weather.
Your Brain Hates Focus—Here’s How to Work Around It
Structure for the squishy parts of getting things done.
Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.