How to Nail Rugged Fall Style in 3 Moves & 3 Outfits
Three looks, same backbone.
Fall Style
Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.
Sale Section Style: Full Outfit Inspo + 18 Deal Picks from Gap’s Sale (Ending Soon)
50% off favorite layers + an extra 40% off sale? This is the kind of markdown madness that makes dressing sharp on a budget way too easy.
Live Action Getup: The Everyday Outfit You Can Count On—Sweater, 501s, Loafers
A sharp, casual outfit built from affordable staples that look better with every wear.
Sale Section Style: Full Outfit Inspo + 18 Deal Picks from J.Crew, Bonobos, and Huckberry
Great designs + better quality, all from the clearance racks = smart style.
The Getup: Home for the Holidays
Winter style for every stop: outfits that handle travel, traditions, and the unexpected.
12 Stylish Jackets Under $125
Layer up without dipping into the gift budget.
These are the Perfect Suede Trucker Jackets at Every Price: From Affordable Finds to Investment-Worthy Classics (+5 Outfit Ideas)
The case for adding a suede trucker jacket to your wardrobe.
Office to Afternoon Rooftop Outfit: 1 Look, 3 Budgets
From breezy daylight to city lights, we’ve got your rooftop style covered—one look, three budgets, endless confidence.