The Only Prime Big Deal Days Picks Worth Your Time: The Shortlist
We went through the noise to find the pieces that are genuinely worth their sale tag, the kind you’ll still use long after the boxes are gone.
Fall Style
How I Finally Figured Out How to Wear Jewelry
By a man who once thought a bracelet was too flashy.
How to Nail Rugged Fall Style in 3 Moves & 3 Outfits
Three looks, same backbone.
Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.
Sale Section Style: Full Outfit Inspo + 18 Deal Picks from Gap’s Sale (Ending Soon)
50% off favorite layers + an extra 40% off sale? This is the kind of markdown madness that makes dressing sharp on a budget way too easy.
Live Action Getup: The Everyday Outfit You Can Count On—Sweater, 501s, Loafers
A sharp, casual outfit built from affordable staples that look better with every wear.
Sale Section Style: Full Outfit Inspo + 18 Deal Picks from J.Crew, Bonobos, and Huckberry
Great designs + better quality, all from the clearance racks = smart style.
The Getup: Home for the Holidays
Winter style for every stop: outfits that handle travel, traditions, and the unexpected.
12 Stylish Jackets Under $125
Layer up without dipping into the gift budget.