Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.
Fall Style
Sale Section Style: Full Outfit Inspo + 18 Deal Picks from Gap’s Sale (Ending Soon)
50% off favorite layers + an extra 40% off sale? This is the kind of markdown madness that makes dressing sharp on a budget way too easy.
Live Action Getup: The Everyday Outfit You Can Count On—Sweater, 501s, Loafers
A sharp, casual outfit built from affordable staples that look better with every wear.
Sale Section Style: Full Outfit Inspo + 18 Deal Picks from J.Crew, Bonobos, and Huckberry
Great designs + better quality, all from the clearance racks = smart style.
The Getup: Home for the Holidays
Winter style for every stop: outfits that handle travel, traditions, and the unexpected.
12 Stylish Jackets Under $125
Layer up without dipping into the gift budget.
These are the Perfect Suede Trucker Jackets at Every Price: From Affordable Finds to Investment-Worthy Classics (+5 Outfit Ideas)
The case for adding a suede trucker jacket to your wardrobe.
Office to Afternoon Rooftop Outfit: 1 Look, 3 Budgets
From breezy daylight to city lights, we’ve got your rooftop style covered—one look, three budgets, endless confidence.
41 Fresh Fall Styles from Target, Old Navy, and Amazon to Wear Now: Killer Style, No Splurge
Here's our best affordable finds that keep your style sharp, comfortable, and ready for anything this fall.