What is Smart Casual? Primer’s Complete Guide
The single best fashion tip for dressing better: how to incorporate smart casual outfits and elements into your wardrobe so that you’re the best dressed guy – wherever you go.
Casual Style
What’s The Difference Between A Trucker Jacket And A Denim Jacket?
Setting the record straight on America’s favorite jacket.
Fall Getup Week: The Patterned T-Shirt + Vote For Your Favorite Getup from This Week!
The t-shirt is the easiest and most comfortable of fall layers – do more, keep the comfort.
Fall Getup Week: How to Style Your Favorite Rugged Fall Threads
Ready for work – or the weekend.
An Astronaut Could Wear This Watch: What IS Carbon Fiber And Why Do You Want It In Your Watch
G-SHOCK is advancing their G-STEEL line with a new carbon-bezeled, Bluetooth-connected superwatch.
You Won’t Believe This Road Trip Is In America + 4 Getups & Travel Vlog!
We hit the road for some mid-year reflection, early fall style, and unbelievable scenery.
The Amazon Outfit: Vintage SoCal Vibes in Palm Springs
We headed out of LA and into the desert with a modern take on some old school style.
Minimalist Style: Dress Better With Less Effort + 5 Complete Getups For Inspiration!
Simplify your life and have better style.
Live Action Getup: Pick a Direction & Drive
Hit the road in this clean summer style.
The Amazon Outfit: Peak Summer for Amazon Prime Day
Save on this sharp, versatile summer outfit with Prime Day savings.
50 Casual, Non-Preppy Ways To Wear Boat Shoes
Boat shoes are some of the most comfortable shoes you can wear in summer, but it's easy to write them off as being too preppy for your personal style. We've found 50 great outfits with boat shoes that... [more]
Designer to Deal: Summer Sunglasses Update
Budget-friendly picks for the five iconic sunglasses styles you should rock this summer.
The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Live Action Getup: What to Wear on a Casual Spring Date
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
Live Action Getup: Never Tell Me The Odds – An Easy Spring Look Inspired by Solo
A real-world outfit inspired by Han Solo.
5 Secrets To Dressing Well Without Layers
Too hot for all those stylish layers? You don't need 'em! We'll show you how to look sharp and stay comfortable in the heat.
Introducing Our Very First Reader Getup! Zac Silk + Submit Your Own to Be Featured!
Great style from the Primer community.
Look for Less: Ryan Reynolds in Rome
Recreate this smart look at an even smarter price.
The $29 Uniqlo Harrington Jacket
A frugal take on the $400 original.
Full Grain Leather, Goodyear Welt Dress Shoes, Half the Price: New from Thursday Boots
A new line of dress shoes from one of our favorite bootmakers.
How Everyday Clothing Was Influenced by Military Style: A Visual Timeline
Many of the clothes men wear every day were initially developed for armies around the world. We trace the origins of 12 common men's fashion picks back 400 years.
![My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration](https://www.primermagazine.com/wp-content/uploads/2018/04/spring-hairstyles_feature.jpg)
My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration
Shed your winter fur, and get ready for something new.
Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
The Brands of Bond
An A to Z look at 007's clothing labels.