Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Andrew Snavely
Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.
Wool ties have become very popular, and for good reason. But try to tie one on with a semi-spread collar and you'll find our standard knots don't get the job done. Enter: The Nicky tie knot.
The right sportcoat is the perfect mix of casual, formal, and a hint of ruggedness that will prove to be one of the most versatile items in your closet.