- Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
A Guy's Guide To Growing Up
Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.
I Have Over 50 Plants in my LA Apartment, So I Put Together a Quick and Simple Plant Guide
Plants bring your home to life – here's how to, you know, not kill them.
The Best Places to Get an Old Fashioned in 47 Cities According to Primer Readers
No matter where you find yourself, you can have a great drink in a place with a great vibe. This classic whiskey cocktail is simple–yet tricky to get right. So I asked the ... [more]
Surviving Your Post-College Crisis
Graduation is an exciting time – it also signals the end of every life structure you've ever known.
Taking the Helm: Your Guide to Rediscovering Direction in Life
It's time we make a course correction.
Up to 70% Off on New Additions to Nordstrom Rack Clearance: 20 Deal Picks
$10 shorts, $30 suede lace ups and sneakers, and more.
Turning The Page: 8 Inspiring Novels to Make You a Better Person
Life might not come with a handbook, but these fantastic classics can help guide you through the tribulations of the real world.
Fall Getup Week: Light Fall Layers + Vote for Your Favorite Outfit from This Week
An easy to assemble perfect Getup for that elusive perfect autumn weekend.
Fall Getup Week: Weekend at Your Partner’s Parents’ Place
Your alma mater and career choices be damned, you’ll at least look good enough to date their only child.
Fall Getup Week: The Corporate But Creative Office
Casual, but at a creative company of notable size and hierarchy. What do you wear when dueling dress codes muddy the waters? This Getup.
Fall Getup Week: Texture Weather
The leaves may be changing colors, but that doesn’t mean your wardrobe has to.