No matter how safe a driver you are, we all get stuck in the powder now and then – especially when there's a BOMB CYCLONE!?
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
What Nobody Told Me About “That Feeling” We Keep Trying to Feel in Relationships
Is it a compass or a chaos agent? And which one is actually more disappointing?
Your Closet Setup is Sabotaging Your Style: The Easy Fix That Takes 30 Minutes
Most men own sharp clothes they barely see. Swap the hiding spots for prime real estate, flood your sightlines with the good stuff, and fresh outfit ideas will appear before the coffee finishes ... [more]
Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer Look
Still summer, yet the thermostat keeps flipping. This remix pulls proven pieces from five earlier Primer Getups and resets them for late-season evenings when the breeze comes back or the office vent ... [more]
The Best Places to Get an Old Fashioned in 47 Cities According to Primer Readers
No matter where you find yourself, you can have a great drink in a place with a great vibe. This classic whiskey cocktail is simple–yet tricky to get right. So I asked the Primer community to ... [more]
5 Mind Traps You Have to Unlearn to Lose Weight and Get the Best Body of Your Life
Getting back to the body you want begins between your ears.
How To Build Unshakable Discipline Without Making Yourself Miserable
Discipline is the key to all hard things – but it is so much more than just "forcing yourself to do things you don't feel like."
What Dressing Intentionally Actually Means
Looking good isn’t the hard part. Feeling like yourself, reading the room, and still getting out the door on time is where it gets real. This is the framework for making that easier.
19 Huckberry, Todd Snyder & J.Crew Discounts That Make Premium Style Actually Affordable
From easy upgrades to refined essentials, these sale picks punch well above their price without looking like you raided the clearance rack.
Picks: Banana Republic’s Up to 60% Off Sale Has Summer Upgrades and Fall Ringers That Look Way More Expensive Than They Are
The styling’s sharp, the prices make sense, and for once the best stuff isn’t sold out.
This Superman Movie Was a Disaster But It Said More Than You Think
What if one of the goofiest Superman films actually held the clearest blueprint for what to do when you’ve lost your way?
40 Prime Day Finds that are ACTUALLY DEALS
We cut the nonsense and pulled the stuff you’ll actually be glad you grabbed: clothes, gear, and everyday upgrades built to last.
The Getup: Heat Wave
Serious swelter demands a smart style strategy