Your wrist just got more interesting.
A timeline for when you're ready to upgrade your timepiece.
For every adventure, a starting point.
Rehearsal dinner, check. Ceremony, check. Destination celebration, check. Wherever your friends and family drag you for their nuptial festivities, start here.
Even if your office is pretty casual, the holiday party still calls for a little something extra. A pair of flannel trousers dresses you up, without making you overdressed.
With Combatant Gentlemen's low prices one lucky winner is going to be getting a ton of new wardrobe staples.
Weights, fabrics, patterns, wool types...it can all seem pretty complicated. We make it easy.
Utilize patterns and textures to build a sophisticated and comfortable look... [more]
Blue shirt? Check. Dark denim? Check. Smart shoes? Check. But where do you go after the basics?
Style doesn't have to be expensive.
Business casual can be tricky, khakis with no jacket can make you look like an intern, but with a blazer can be overdressed By choosing this light-colored linen blazer we strike a nice balance.
The Declan Squared isn't just a sharp pocket square: It'll keep the screens in your life clean as well.
Improve your style instantly with these 6 easily fixable mistakes.
This smart look is a smart place to start. Sharp on it’s own, it’s also a great base to modify to create more unique looks. Add a tie, swap trouser colors, deepen the browns of the leather – ... [more]
Don't feel bad that you'll look better than the groom.
Stay warm and dry – the hardest part of your day shouldn’t be getting to the office.
Casual office. Professional office. Holiday party?
A dashing look – expertly combining patterns, textures, and colors, but for almost $2k? Nope. Primer’s comes in at just over $500.
Dressing for work in the heat is hard. We make it easy.
There's another option for the warmer months besides boat shoes and flip flips.
Great quality clothing in modern fits and colors...priced too high for men on a budget. One Primer reader shares his techniques for shopping smart.
Casual office environments can look like an army of tan trousers and Express shirts. Dress it up without dressing up.
A sharp looking briefcase doesn't have to be expensive.
Bold patterns and color palettes can look great, but never underestimate the power of being understated.