Weights, fabrics, patterns, wool types...it can all seem pretty complicated. We make it easy.
Utilize patterns and textures to build a sophisticated and comfortable look... [more]
Blue shirt? Check. Dark denim? Check. Smart shoes? Check. But where do you go after the basics?
Style doesn't have to be expensive.
Business casual can be tricky, khakis with no jacket can make you look like an intern, but with a blazer can be overdressed By choosing this light-colored linen blazer we strike a nice balance.
The Declan Squared isn't just a sharp pocket square: It'll keep the screens in your life clean as well.
Improve your style instantly with these 6 easily fixable mistakes.
This smart look is a smart place to start. Sharp on it’s own, it’s also a great base to modify to create more unique looks. Add a tie, swap trouser colors, deepen the browns of the leather – ... [more]
Don't feel bad that you'll look better than the groom.
Stay warm and dry – the hardest part of your day shouldn’t be getting to the office.
Casual office. Professional office. Holiday party?
A dashing look – expertly combining patterns, textures, and colors, but for almost $2k? Nope. Primer’s comes in at just over $500.
Dressing for work in the heat is hard. We make it easy.
There's another option for the warmer months besides boat shoes and flip flips.
Great quality clothing in modern fits and colors...priced too high for men on a budget. One Primer reader shares his techniques for shopping smart.
Casual office environments can look like an army of tan trousers and Express shirts. Dress it up without dressing up.
A sharp looking briefcase doesn't have to be expensive.
Bold patterns and color palettes can look great, but never underestimate the power of being understated.
The earliest meeting of the day, one for close colleagues or pressing business. Make a smart impression.
Can’t afford the real suit by Tom Ford or the Omega watch? No matter, we’ve got the perfect frugal alternatives for every Entry-Level Agent.
When the office is a sauna is it ok to opt for something more comfortable?
Trends come and go -- time to clean out these 11 items from your closet.
Run the risk of upstaging the groom with this perfect summer combo of comfort and color.
Lighten up as you tie one on.