This smart look is a smart place to start. Sharp on it’s own, it’s also a great base to modify to create more unique looks. Add a tie, swap trouser colors, deepen the ... [more]
Don't feel bad that you'll look better than the groom.
Stay warm and dry – the hardest part of your day shouldn’t be getting to the office.
Casual office. Professional office. Holiday party?
A dashing look – expertly combining patterns, textures, and colors, but for almost $2k? Nope. Primer’s comes in at just over $500.
Dressing for work in the heat is hard. We make it easy.
There's another option for the warmer months besides boat shoes and flip flips.
Great quality clothing in modern fits and colors...priced too high for men on a budget. One Primer reader shares his techniques for shopping smart.
Casual office environments can look like an army of tan trousers and Express shirts. Dress it up without dressing up.