Save on shipping and time. A brand new series, making getting new outfits a breeze.
Primer reader Pyung steps out in a refined yet rugged look by layering a conservative oxford shirt with his more casual workwear like this mid-layer henley, and his favorite worn-in denim jacket.
Dressing for a client meeting in an incredibly casual industry in an incredibly casual city can be baffling. I photographed Primer reader Shane right after a pitch to a client. Guess what? He got the ... [more]
A stunning collaboration, over a hundred years in the making.
Multiply the number of outfits you can make by introducing the RIGHT sneakers.
No more throwing clean but wrinkled things in the hamper, you lazy bastard.
When you’re frustrated with your closet, create a new look with a simple change in footwear.
A visual glossary to the other half of a watch's appearance.
Because you still have to get where you're going.
Look great, save money.
An amazing event with an incredible group of guys.
Your girlfriend or wife isn’t asking you to wear a tuxedo to dinner with her friends. Your buddies may not care if your shirt has buttons on it, but show your better half that you love and respect ... [more]
Tired of being cold and wet? These upgrades keep you dry, warm, and sharp as hell.
Celebrating everything that has been and everything that will be. Happy New Year!
Don't mourn the death of your favorite sweater because it's started to pill.
A well-dressed man is also a smart dresser. With a full day’s worth of holiday errands, get-togethers, and parties, a versatile look that segues from comfort to smart casual will curb the need for ... [more]
Right after “don’t wear white socks with dress shoes,” we’re told not to wear black with brown. And while that’s a good guide when you’re just starting out, pairing the two colors can also... [more]
Have a hard time finding quality shirts short enough and slim enough off the rack?
Celebrate the end of a great year with the team. Meet the higher-ups. Look great.
No one will believe how affordable these are.
Great family, great food. Look and feel your best.
Layer up, winter is coming.
They say a man’s true character shows when nobody is looking. The same can be said for a man’s style when he’s not obligated to wear a specific level of dress. Here, we show you how to ditch the... [more]
If you're doing it right, you'll squat yourself right out of your wardrobe. With an emphasis on mass production, it can be hard for athletic men to find jeans that offer the proper silhouette. Use ... [more]