Smartwatches have come a long way in the years since the Apple Watch was first announced. With a wide range of features, designs, and price ranges, it's never been easier to find a smartwatch that ... [more]
Our biggest giveaway, ever! Plus free samples for Primer readers.
Great style CAN be simple. How to wear a pocket t-shirt 5 different ways.
Primer's Guide to Your Next Great Vacation.
For the 85% of us that don't fit into small, medium, and large.
Just in case you're the kind of guy that sits on them as much as I do.
Casual, comfortable, but still intentional.
The briefcase you've been waiting for.
The rise, fall, and resurgence of the most iconic sunglasses brand in the world.
A simple style hack to get a designer look for half the price.
We'll show you how to style 1 haircut 5 different ways, simply and quickly.
Hit the waves in style.
Filson and a new line from Saddleback Leather offer canvas tanks that'll take you to hell and back.
Just because you haven’t seen Aunt Ruth since you were 11 doesn’t mean your mom hasn’t been bragging about you for 15 years. Make her proud and show the family the semi-respectable man you’ve ... [more]
What to pack and wear when heading out for some sun, sand, and sea.
If only there was a service that would shop for you at a reasonable price...
Great friends, great weather, great food. Look your best.
For when you're ready to take your eyewear game up a notch.
We put 6 common brands of to the test to see if they actually provide the sockless look.
It keeps you cool, is all natural, and is sexy as hell. Suits, shirts, shorts, sheets. Learn the ups and downs, and shop affordable picks.
Stay warm, keep cool, look sharp.
Standing out is great, but dressing UP isn’t dressing well if it’s not appropriate for where you’re going. Especially in a town like Venice, California that’s steeped in casual beach culture, ... [more]
Andrew and celebrity menswear stylist Ashley Weston discuss their favorite summer essentials.
No more tears as you toss that Restoration Hardware catalog into the recycling bin. We've got you covered with affordable alternatives.