The Real Reason You’ve Never Found a Cologne You Love
What every modern man needs to know about cologne, sillage, and the art of fragrance as the fifth sense of personal style.
Spend
How I Finally Figured Out How to Wear Jewelry
By a man who once thought a bracelet was too flashy.
How to Nail Rugged Fall Style in 3 Moves & 3 Outfits
Three looks, same backbone.
We Dug Through the Labor Day Sales So You Don’t Have To
Lightweight linen, sharp denim, and rugged layers marked down just as the season turns.
18 Higher-Quality Sale Finds at Lower Prices from Todd Snyder, Madewell, and L.L. Bean
Savings on things you’d actually wear, pieces with design, heft, and dignity. No weird colors, no leftovers, no red-tag shame.
The Late Summer Weekend Uniform That Works Inside and Out
Comfort that handles AC blasts, hardware store stops, and everything in between.
Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer Look
Still summer, yet the thermostat keeps flipping. This remix pulls proven pieces from five earlier Primer Getups and resets them for late-season evenings when the breeze comes back or the office vent ... [more]
19 Huckberry, Todd Snyder & J.Crew Discounts That Make Premium Style Actually Affordable
From easy upgrades to refined essentials, these sale picks punch well above their price without looking like you raided the clearance rack.
Picks: Banana Republic’s Up to 60% Off Sale Has Summer Upgrades and Fall Ringers That Look Way More Expensive Than They Are
The styling’s sharp, the prices make sense, and for once the best stuff isn’t sold out.