Casual, comfortable, but still intentional.
Just because you haven’t seen Aunt Ruth since you were 11 doesn’t mean your mom hasn’t been bragging about you for 15 years. Make her proud and show the family the semi-respectable man you’ve ... [more]
If only there was a service that would shop for you at a reasonable price...
Stay warm, keep cool, look sharp.
Standing out is great, but dressing UP isn’t dressing well if it’s not appropriate for where you’re going. Especially in a town like Venice, California that’s steeped in casual beach culture, ... [more]
Looking intentional and interesting in summer can feel downright impossible, especially when you want to rock a t-shirt. This outfit has all your favorites - a soft tee, comfy jeans, and lightweight ... [more]
When the weather won’t let you sharpen up your look with layers, you have to add visual interest in other ways. The easiest? Timeless stripes – like this 158 year old pattern known as Breton ... [more]
With a packed Saturday – brunch, a game with your boss, cocktails, and an evening spring concert series – you need an outfit that transitions both comfort and dress level.
White can be scary – we make it easy.
Grab brunch, do some shopping, all while looking sharp and casual.
Your annual PSA.
A walk in the park, a good book, and your cute dog are the perfect ingredients to meet someone new on a day in early spring.
Wasn't I just wearing 5 layers the other day?
With reduced layers as we enter spring, we turn to texture. Both the shirt and tie are chambray and with the boots, the look has a workwear vibe, but it's dressed up with the pants and jacket. A ... [more]
Inspired by warmer weather, Obama’s visit to Cuba, and the potential to actually buy the one and only Havana Club in the USA in the not too distant future.
As winter fades away, we exchange the warm bulky jackets for versatile thinner ones capable of protecting us from surprise rain showers. The classic waxed canvas jacket made famous by Barbour is the ... [more]
Primer reader Pyung steps out in a refined yet rugged look by layering a conservative oxford shirt with his more casual workwear like this mid-layer henley, and his favorite worn-in denim jacket.
Dressing for a client meeting in an incredibly casual industry in an incredibly casual city can be baffling. I photographed Primer reader Shane right after a pitch to a client. Guess what? He got the ... [more]
Multiply the number of outfits you can make by introducing the RIGHT sneakers.
When you’re frustrated with your closet, create a new look with a simple change in footwear.
Because you still have to get where you're going.
Your girlfriend or wife isn’t asking you to wear a tuxedo to dinner with her friends. Your buddies may not care if your shirt has buttons on it, but show your better half that you love and respect ... [more]
Tired of being cold and wet? These upgrades keep you dry, warm, and sharp as hell.
Celebrating everything that has been and everything that will be. Happy New Year!