Dressing for a client meeting in an incredibly casual industry in an incredibly casual city can be baffling. I photographed Primer reader Shane right after a pitch to a client. Guess what? He got the ... [more]
Multiply the number of outfits you can make by introducing the RIGHT sneakers.
When you’re frustrated with your closet, create a new look with a simple change in footwear.
Because you still have to get where you're going.
Your girlfriend or wife isn’t asking you to wear a tuxedo to dinner with her friends. Your buddies may not care if your shirt has buttons on it, but show your better half that you love and respect ... [more]
Tired of being cold and wet? These upgrades keep you dry, warm, and sharp as hell.
Celebrating everything that has been and everything that will be. Happy New Year!
A well-dressed man is also a smart dresser. With a full day’s worth of holiday errands, get-togethers, and parties, a versatile look that segues from comfort to smart casual will curb the need for ... [more]
Right after “don’t wear white socks with dress shoes,” we’re told not to wear black with brown. And while that’s a good guide when you’re just starting out, pairing the two colors can also... [more]
Get away from the stress of the holiday season and celebrate 2016 with the ... [more]
Celebrate the end of a great year with the team. Meet the higher-ups. Look great.
Great family, great food. Look and feel your best.
Layer up, winter is coming.
They say a man’s true character shows when nobody is looking. The same can be said for a man’s style when he’s not obligated to wear a specific level of dress. Here, we show you how to ditch the... [more]
007 looks great even when he's not in a tux. To celebrate the release of Bond's 24th adventure, Spectre, we pay homage to the world's greatest secret agent.
The chunky cardigan is the most functional essential of fall – put it on when you’re outside, take it off more easily than a v-neck when in a warm room. Look damn good all day long.
Today is the day Marty McFly went to the future, and surprisingly, Marty’s style wasn’t way off. We celebrate the world’s second time traveler with a modern Getup inspired by his look but isn’... [more]
This time of year, your day can take you from chilly to overheated and back again faster than you can order your Americano. Utilize multiple layers to keep you cool AND warm.
Create layers with subtle earth tones for a look that can take you anywhere.
"Comfortable" doesn't have to mean lazy.
Band tee at work? Not for a Primer man.
Casual enough for day, confident enough for night.