More versatile than just for dressing up.
Blue is one of the only colors in our culture that you can wear a whole outfit out of. Could you imagine something similar with red or green? Notice the three different shades: light, medium, dark; ... [more]
Huge! We make dressing well crazy easy (and affordable too!) with our free outfit inspiration guide with over 23 Getups.
You’ll be the best dressed man in every room you’re in today – from cubicle to cocktail bar.
Prepping up the leather jacket.
Get a great start to the week with a smart casual look that is as comfortable as it is stylish. This Getup makes use of all the textures and patterns, from the thick cable knit sweater, gingham shirt... [more]
A simple technique for mixing things up.
When you’re ready for better quality, start with these 9 brands.
With reduced layers as we enter spring, we turn to texture. Both the shirt and tie are chambray and with the boots, the look has a workwear vibe, but it's dressed up with the pants and jacket. A ... [more]
Save on shipping and time. A brand new series, making getting new outfits a breeze.
Dressing for a client meeting in an incredibly casual industry in an incredibly casual city can be baffling. I photographed Primer reader Shane right after a pitch to a client. Guess what? He got the ... [more]
Your girlfriend or wife isn’t asking you to wear a tuxedo to dinner with her friends. Your buddies may not care if your shirt has buttons on it, but show your better half that you love and respect ... [more]
Celebrating everything that has been and everything that will be. Happy New Year!
Right after “don’t wear white socks with dress shoes,” we’re told not to wear black with brown. And while that’s a good guide when you’re just starting out, pairing the two colors can also... [more]
Band tee at work? Not for a Primer man.
Forget navy – your first sportcoat should be gray. We'll show you why.
No matter your budget, you can look your best. Over 32 products!
A must-have, no matter the season.
To celebrate the 40th anniversary of the release of Jaws, we honor the timeless costume design with 4 inspired sharp and affordable outfits.
The perfect shoe for transitioning seasons.
Learn the versatility of a strong foundation as we take one shirt and one pair of pants and create 4 looks perfect for wherever your day takes you.
Your wrist just got more interesting.
A timeline for when you're ready to upgrade your timepiece.
For every adventure, a starting point.