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With reduced layers as we enter spring, we turn to texture. Both the shirt and tie are chambray and with the boots, the look has a workwear vibe, but it's dressed up with the pants and jacket. A ... [more]
Save on shipping and time. A brand new series, making getting new outfits a breeze.
Dressing for a client meeting in an incredibly casual industry in an incredibly casual city can be baffling. I photographed Primer reader Shane right after a pitch to a client. Guess what? He got the ... [more]
Your girlfriend or wife isn’t asking you to wear a tuxedo to dinner with her friends. Your buddies may not care if your shirt has buttons on it, but show your better half that you love and respect ... [more]
Celebrating everything that has been and everything that will be. Happy New Year!
Right after “don’t wear white socks with dress shoes,” we’re told not to wear black with brown. And while that’s a good guide when you’re just starting out, pairing the two colors can also... [more]
Band tee at work? Not for a Primer man.
Forget navy – your first sportcoat should be gray. We'll show you why.
No matter your budget, you can look your best. Over 32 products!
A must-have, no matter the season.
To celebrate the 40th anniversary of the release of Jaws, we honor the timeless costume design with 4 inspired sharp and affordable outfits.
The perfect shoe for transitioning seasons.
Learn the versatility of a strong foundation as we take one shirt and one pair of pants and create 4 looks perfect for wherever your day takes you.
Your wrist just got more interesting.
A timeline for when you're ready to upgrade your timepiece.
For every adventure, a starting point.
As we shed layers in the warmer months, it can feel impossible to keep your style game up. We’ll show you how.
Casual and put together.
You may be turned off or intimidated by the vibrant dress worn to celebrate the Derby, but don’t be. Its sartorial intentions are like those of black tie, but with the casualness and spring colors ... [more]
Pairing multi-season items in lighter colors for spring.
Find the perfect balance of dressed-down creative and business executive.
A certain kind of bar, an easy-going joint with a classy veneer – a lot like you.
Staying in, going out, or whatever else you have planned, you hopeless romantic you.