When you start with a strong foundation, creating new outfits is a breeze. Here we start with a chambray shirt and light gray denim and create a limitless number of outfits.
You’ll be the best dressed man in every room you’re in today – from cubicle to cocktail bar.
Prepping up the leather jacket.
It's Fall Getup Week once again, which means we step into a cooler season and look even cooler doing it. This Getup mixes gray-dominant tones while matching strong, hearty textures for fall.
The once discontinued sneaker with a cult following is spotted in-store in Los Angeles.
Great style CAN be simple. How to wear a pocket t-shirt 5 different ways.
Standing out is great, but dressing UP isn’t dressing well if it’s not appropriate for where you’re going. Especially in a town like Venice, California that’s steeped in casual beach culture, ... [more]
Your annual PSA.
A walk in the park, a good book, and your cute dog are the perfect ingredients to meet someone new on a day in early spring.
With reduced layers as we enter spring, we turn to texture. Both the shirt and tie are chambray and with the boots, the look has a workwear vibe, but it's dressed up with the pants and jacket. A ... [more]
Inspired by warmer weather, Obama’s visit to Cuba, and the potential to actually buy the one and only Havana Club in the USA in the not too distant future.
As winter fades away, we exchange the warm bulky jackets for versatile thinner ones capable of protecting us from surprise rain showers. The classic waxed canvas jacket made famous by Barbour is the ... [more]
Save on shipping and time. A brand new series, making getting new outfits a breeze.
Primer reader Pyung steps out in a refined yet rugged look by layering a conservative oxford shirt with his more casual workwear like this mid-layer henley, and his favorite worn-in denim jacket.
Your girlfriend or wife isn’t asking you to wear a tuxedo to dinner with her friends. Your buddies may not care if your shirt has buttons on it, but show your better half that you love and respect ... [more]
Celebrating everything that has been and everything that will be. Happy New Year!
Don't mourn the death of your favorite sweater because it's started to pill.
A well-dressed man is also a smart dresser. With a full day’s worth of holiday errands, get-togethers, and parties, a versatile look that segues from comfort to smart casual will curb the need for ... [more]
Right after “don’t wear white socks with dress shoes,” we’re told not to wear black with brown. And while that’s a good guide when you’re just starting out, pairing the two colors can also... [more]
Celebrate the end of a great year with the team. Meet the higher-ups. Look great.
Great family, great food. Look and feel your best.
Layer up, winter is coming.
They say a man’s true character shows when nobody is looking. The same can be said for a man’s style when he’s not obligated to wear a specific level of dress. Here, we show you how to ditch the... [more]