A Lightweight Early Fall Style
It’s made for the long season between iced coffee and hot chocolate.
Fall Style
Fall Getup Week: Chasing the Iconic Skyfall Shot Through Scotland in Classic Casual
I wouldn’t be the editor of Primer if I didn’t try to find the iconic Skyfall shot while in Scotland...fitting, since Fall Getup Week was built on British countryside layers, waxed canvas, and ... [more]
Fall Getup Week: Casual Modern Layers in City Weight
Weather-proof logic that still looks put together.
Fall Getup Week: The Creative Office
Old shapes rebalanced for now.
Fall Getup Week: What the First Cold Morning Calls For
Fuller cuts, British countryside, and the return of 90s favorites. The week begins with a look made for the season’s first breath of cold air.
The Only Prime Big Deal Days Picks Worth Your Time: The Shortlist
We went through the noise to find the pieces that are genuinely worth their sale tag, the kind you’ll still use long after the boxes are gone.
How I Finally Figured Out How to Wear Jewelry
By a man who once thought a bracelet was too flashy.
How to Nail Rugged Fall Style in 3 Moves & 3 Outfits
Three looks, same backbone.
Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.